Thought Leadership Monday Mashup: Content Optimization


Choosing the proper SEO method can be a difficult and time consuming task for any business owner. There are numerous avenues you can take to develop the proper SEO strategy, and when you are pressed for time, it can be hard to review them all in detail.

You may want to consider setting up a visual element as the centerpiece of your post, such as a SlideShare presentation, infographic, comic, or compelling image.

There are content optimization options for every business. Generally the options vary according to the content you are looking to optimize, your plans for future content, and who your content is intended to reach.

It is important to review the options you have and the optimization strategies you already have in place. All of these details should be spelled out within your SEO plan, prior to starting your content audit.

Content creation is more of a marathon than a sprint. There are major hotspots you should be focusing most of your time on. There are also a lot of smaller details that should be taken care of, but are not primary to the needs of your community or customer base. The difference between the "need to be taken care of immediately" and the “it can wait” will become more black and white for your brand as you begin to delve into the world of content optimization best practices.

Here are some great content development tips from the industry's top thought leaders.

Neil Patel, a content marketing genius, brings up a very valid point while discussing the pain points of marketing managers and business owners. Not only do we have to optimize for search engines, but we have to optimize for our customers first and foremost. The search engine should come naturally.

SEO Copywriting: How To Write Content For People and Optimize For Google by Neil Patel

“One of the biggest challenges bloggers and content marketers face is writing content that is optimized for search engines, and will also appeal to people.” (QuickSprout)

You can read more of this article here.

Next, Arnie Kuenn discusses the key types of content optimization and the ways one could begin optimizing content.

A Guide to Content Optimization for 4 Key Content Types by Arnie Kuenn

"As content marketing gains recognition as a viable online marketing strategy, businesses are producing content of all types at an accelerated rate. But what good is compelling content if it can’t be found? The truth is, if it can’t be found by your audience, it won’t be very successful, which is why content optimization is such a crucial step in the content marketing process.” (Content Marketing Institute)

You can read more of this article here.

In an article from Sonia Simone, she explains that the content optimization strategy is driven home with people first, and search engines second.

How to Create Compelling Content that Ranks Well in Search Engines by Sonia Simone

"Content that creates happy searchers will be content that makes Google look smart for finding it.”  (CopyBlogger)

You can read more of this article here.

Chances are, if you have placed content optimization on the backburner for a while, you may be in need of an overhaul. Amanda Disilvestro points out how important auditing your current content is to the content optimization process.

How to Audit Your Website Content for SEO by Amanda Disilvestro

"Thanks to Google’s frequent algorithm updates and improvements, SEO rules and best practices are constantly changing. Reevaluating your SEO and your strategies is one of the only ways to stay on top of these changes and continue to move your website content forward.” (CMI)

You can read more of this article here.

Website rankings are essential to any successful inbound marketing campaign. Understanding where your website ranks prior to optimizing your website content is just as important.

A Website Redesign to Boost Success with Inbound Marketing by Cydne Stewart

"Organize Your Page Titles, Header Tags, and On-Page SEO tactics: If your website has clever, but arbitrary titles that do not clearly describe its purpose to visitors, it is ineffective to both the visitors and search engines. You should have a distinguished list of keywords that will clearly communicate the objectives of your website, and this keyword should align with your business goals.”  (Direct Images Interactive)

You can read more of this article here.

Content is multifaceted in nature. The tone and development of your content is largely based on the industry, target market, and sales cycle for which your content is being produced.

Your business needs to adapt to the changes of the new consumer-searching landscape. In the words of HubSpot CTO Dharmesh Shah, “Solve for the humans!” Businesses no longer need to spend thousands of dollars on PPC, directory, and magazine advertising.

Times have changed and so have the means in which target customers are consuming products and services. Every business with a website has the potential to get found by more customers online through search engine optimization and inbound marketing.

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