Thought Leadership Monday Mashup: Online Marketing Results


So your company has been nearly off the grid—and totally on the grind—working on an upcoming product launch, software update, or new service roll-out. You have figured out the design, shot the product videos, built a responsive and fresh website, but don’t have a single website visitor checking out your newest product or service. It may seem as though all of your hard work has come to naught.  Don’t worry! Your project is not a flop. Don’t let the digital divide force you into thinking that it is. There are a lot of moving parts that contribute to a successful roll-out. Sometimes it seems like the slightest deviation from your strategy or plan will cause all of the blocks to come tumbling down.

This is a problem we see quite often. The enamored focus surrounding the digital world has somehow slighted your website—and in the process—your business. You have a one of a kind solution to problems you know exist, and yet, you are suffering from little to no website traffic nor are you seeing the community engagement you hoped to foster.

There are a few common reasons that a site may have a bout of decreased or low-volume website traffic. 

If you have a modern and responsive website—good. If you don’t, you should look into getting one.

If you have not yet laid the mortar for your SEO foundation, you should. 

The importance of the digital foundation is clear and should be set to withstand and attract your ideal audience. Let's hear from digital marketing’s most influential thought leaders.


It’s not enough to produce great content and hope that people find it—you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and can be especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.

Increase traffic to your website social media icons

Image via Pascale Communications

You can read more here.


According to the MozCast Feature Graph, 6% of Google search results contain In-depth articles. While this doesn't seem like a huge numbers, the articles that qualify can see a significant increase in traffic. Anecdotally, we've heard reports of traffic increasing up to 10% after inclusion.


By adding a few signals to your HTML, your high quality content could qualify to appear. The markup suggested by Google includes:

While Google seems to favor authorities news sites for in-depth article inclusion, most sites that may qualify don't have the proper semantic markup implemented.

You can read more here.


Who doesn’t want to rank for terms like “credit cards” and “auto insurance,” right? Although those terms are lucrative, they are actually extremely difficult to rank for. On the other hand, long tail keywords are much less competitive, and they will drive the majority of your traffic.


If you look at Quick Sprout, 91% of my search traffic comes from long tail phrases. And just like Quick Sprout, the majority of your search traffic comes from long tail traffic too.

You can read more here.

We hope that these insights will provide you with the knowledge necessary to go forth and attract the most qualified website traffic to better address the goals of your company. Marketing and brand awareness is not always about spending the highest dollar on PPC, or purchasing pricey ad space. Content marketing is—or should be—focused around building community and establishing top of mind awareness over time through quality products, services and a brand personality that resonates with its community.

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You might also be interested in:

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23 Ways to Improve Your Content Marketing Strategy Over Time, Starting TODAY

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Thought Leadership Monday Mashup: Lead Generation


Topics: Thought Leadership, Marketing

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