Social media management is a discipline of inbound marketing and content marketing that requires specific services such as account management, media development, social media research, and strategy, as well as social media marketing campaign development. This edition of Thought Leadership Monday Mashup will review what to look for in a social media management company.
Because of the fast-paced nature of social media your brand value can go unnoticed. Standing out in a crowd requires you understand how that crowd operates.
"21 percent of survey participants said they unfollow brands that post repetitive or boring content. 19 percent say they would unfollow a brand on Facebook if the brand posted too often – more than six times a day. Other activities that cause users to unfollow are offensive activity by brands, and content unrelated to the brand." (AdWeek)
If your planning, strategy and process are not agile enough to keep up with the needs of a growing community, trending topics and informative messaging your message could be lost in the crowd.
"Developing a sound process for social listening is a must. It can be difficult to learn where to find your most valuable feedback, what to listen for, and how to turn what you hear into assets to better your marketing performance. You are not alone—many marketers struggle with information overload and the changing of the times as it pertains to the digital world. Let’s take a step back and look at some of the ways you can improve your marketing mix with social listening.” (DirectImages)
To read more about social media listening planning and strategies visit the blogs below:
If you are new to social media or trying to build brand presence and reach then, social media is a place to do it. Contrary to popular opinion social media is a place for all brands.
"Social media has had dramatic effects on small and medium-sized businesses. Social platforms are leveling the playing field for organizations of all sizes, in just about every industry. Social is making and breaking small businesses, and earning big budgets of time and money in some of the largest corporations on the planet.” (GrassHopper.com)
The frequent misstep occurs when brands attempt to speak to everyone, instead of drilling down a strategy to target a specific audience with an invaluable message that speaks to them directly.
"As with any social media engagement there are things you absolutely must do in order to move forward with a successful social media marketing campaign strategy.
- Set your tone.
- Stylize your brand across all social platforms.
- Understand your audience.
Once you have covered the basics, you can continue with this list to help your bring traffic to your Pinterest and funnel it out to your website, internal landing pages, other social platforms, and anything you are using to build your contact database.” (DirectImages)
We are talking about crafting a message after detailed research and understanding of their problems, needs, and pain points.
This is the type of service you should look for in a social media management company. To schedule a consultation for a more specific plan for your social media management needs from the tab in the upper right hand corner of our blog.
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