Your social media pages are the face you present to the world. Therefore, spending the time to invest in how you present yourself matters—not only to your audience but also to your current and potential employees and investors.
Consumers say that social media plays almost as big a role in purchasing decisions as does television. Meaning, if you don’t have the time to manage your social media to the point that it’s an effective, lead attraction and generating system, then you may need to look to a social media management company to aid you as you launch your business.
Social media management is a discipline of inbound and content marketing that requires specific services such as account management, media development, social media research and strategy, as well as social media marketing campaign development. In this edition of Thought Leadership Monday Mashup, let’s review what to look for in a social media management company.
Because of the fast-paced nature of social media, your brand value can go unnoticed. Especially since there is an incredible burden on startups to maximize marketing dollars without compromising quality, standing out in a crowd requires you to understand how that crowd operates. If you’re striving to budget more money toward your products or services, this form of marketing is a cost efficient way to start building an audience around your company—a sure-fire way to build while getting ready for launch.
Stand Out with Social Listening
21 percent of survey participants said they unfollow brands that post repetitive or boring content. 19 percent say they would unfollow a brand on Facebook if the brand posted too often—more than six times a day. Other activities that cause users to unfollow are offensive activity by brands, and content unrelated to the brand. –AdWeek
If your planning, strategy and processes are not agile enough to keep up with the needs of a growing community, your message could be lost in the crowd.
One great way a social media management company can support your business is through social listening. With social media listening or social listening, you put yourself into the conversation by listening and analyzing your social presence in order to create effective campaigns for your audience. And especially if you do not have the time to focus in on what your current and potential audience is saying about your company, give that shelf work to a social management company.
Developing a sound process for social listening is a must. It can be difficult to learn where to find your most valuable feedback, what to listen for, and how to turn what you hear into assets to better your marketing performance. You are not alone—many marketers struggle with information overload and the changing of the times as it pertains to the digital world. Let’s take a step back and look at some of the ways you can improve your marketing mix with social listening. –Direct Images Interactive
To read more about social media listening planning and strategies, visit the blogs below:
Developing a sound process for social listening is a must but you don’t have to suffer the information overload.
Build Your Brand Presence with Social Engagement
If you are new to social media or trying to build your brand presence in order to reach your audience, social media is a place to do it. Contrary to popular opinion, social media is a place for all brands.
Social media has had dramatic effects on small and medium-sized businesses. Social platforms are leveling the playing field for organizations of all sizes, in just about every industry. Social is making and breaking small businesses, and earning big budgets of time and money in some of the largest corporations on the planet. –GrassHopper.com
The frequent misstep occurs when startups attempt to speak to everyone, instead of drilling down a strategy to target a specific audience with an invaluable message that speaks to them directly.
"As with any social media engagement, there are things you absolutely must do in order to move forward with a successful social media marketing campaign strategy.
Set your tone.
Stylize your brand across all social platforms.
Understand your audience.
Once you have covered the basics, you can continue with this list to help you bring traffic to your Twitter and funnel it out to your website, internal landing pages, other social platforms, and anything you are using to build your contact database. –Direct Images Interactive
Superpower #1 of social media companies—crafting a message that hits home runs with your ideal audience.
Setting your tone, stylizing your brand and understanding your audience are foundational tools to crafting the strategy you need to attract the traffic you want from the right audience that needs you. Ultimately, after detailed research with a social media management company, crafting a message that hits home with your ideal audience by understanding their problems, needs, and pain points is no longer a shot in the dark.
We must learn what customers really want, not what they say they want or what we think they should want. –Eric Ries
This is the type of service you should look for in a social media management company. With listening and engagement, a great social media management company will build with you. They will help build your voice and make sure that your message is consistent—attracting and engaging with the audience you need by becoming the “undeniably good” company they crave.
Be undeniably good. No marketing effort or social media buzzword can be a substitute for that. –Anthony Volodkin
So as you’re launching your startup and are trying to build your audience at the same time, remember you don’t have to do this alone. Social media management companies can help you succeed—reaching your marketing goals while you focus on building your business. To schedule a consultation to start building a more specific plan to match your social media management needs, click our Contact tab in the upper right hand corner of our blog.
The secret to successful hiring is this: look for the people who want to change the world. –Marc Benioff
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