How to Measure Marketing Performance with Analytics

Posted by Cydne Stewart Jan 6, 2016 4:14:03 PM

There's more marketing data out there right now to overflow any spreadsheet and overwhelm statisticians who love number crunching even more than Nate Silver. Just the names of popular marketing metrics themselves can be too heady. Take one example—ratio of customer lifetime value to customer acquisition cost. That's a real one, by the way.

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How to Establish Marketing Metrics that Matter

Posted by Cydne Stewart Jan 5, 2016 5:31:29 PM

Inbound marketing has given marketers the unprecedented ability to know and understand their consumers better than ever before. Today it’s possible to know where a lead comes from, exactly what prompted the conversion, what pages they visited, what information they sought out, and more. Data is everywhere that can help you to target your market and your message with pinpoint accuracy.

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Thought Leadership Monday Mashup: How Do you Measure Success?

Posted by Cydne Stewart Jan 4, 2016 4:43:36 PM

When you mention the word "success" to a business owner, there's no shortage of mental images that immediately spring to mind.

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Thought Leadership Monday Mashup: Content Optimization

Posted by Cydne Stewart Sep 21, 2015 11:00:00 AM

Choosing the proper SEO method can be a difficult and time consuming task for any business owner. There are numerous avenues you can take to develop the proper SEO strategy, and when you are pressed for time, it can be hard to review them all in detail.

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The Inner Workings of a Growth Driving Email Marketing Campaign

Posted by Cydne Stewart Aug 20, 2015 9:30:00 AM

Goal setting, planning, and strategizing each email seems like a lot of work, but when done properly, a streamlined email marketing program can effectively increase customer lifetime value and thus help drive business growth. The key to email marketing success is establishing a process that addresses each of the aforementioned tasks in an in-depth manner to help further the overall success of your business. Developing a framework before you perfect the process is crucial and will help you avoid missteps in your email marketing campaigns.

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Increase Customer Retention Rate with Lifecycle Marketing Analytics

Posted by Cydne Stewart Jul 29, 2015 12:56:00 PM

Are you looking for ways to increase brand awareness at the top of your sales funnel? You are not alone in this search, but you may be barking up the wrong tree. In fact, a study published by the Gartner Group shows that 80 percent of your future profits will come from just 20 percent of your existing customers. That’s pretty astounding if you ask me. What’s even more astounding is how many marketers and organizations solely focus on lead generation at the top of the sales funnel, rather than focusing on their customer retention rate and ways to increase customer retention with lifecycle marketing.

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2015 Social Media Statistics and Benchmarks

Posted by Cydne Stewart Mar 5, 2015 7:20:00 PM

There is no denying the evergreen importance of social media. It hasn’t graced us with its presence for long but has made an astronomical impact on the way we do business today. According to a recent study conducted by  our partner HubSpot:

  • Twitter has 284 million monthly active users
  • Instagram has 300 million monthly active users
  • Facebook has 1.35 BILLION monthly active users
  • 74% of online adults (ages 18+) use social networks regularly
  • 23% are on Twitter
  • 71% are on Facebook
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