FAQ Friday: What I Need To Know About Inbound Marketing

Posted by Sunday Ely Apr 21, 2017 6:00:00 AM

Already have metrics, but are wondering how to interpret the data? Have content, but are wondering how often to post to actually see returns? Are you also ready to advertise on social media, but want to know how it helps lead capture?

Get your questions answered in this week's gem-filled FAQ Friday.

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FAQ Friday: Video Marketing in 2016

Posted by Jessica Jones Aug 5, 2016 6:00:00 AM

Starting out with inbound video marketing can seem daunting, but when you break it down into easily manageable pieces, it becomes a lot less scary. Lucky for you, we’re answering some of your most burning video marketing questions and breaking it down for you. Need to know how to determine what will resonate best with your audience, how to prove ROI, or how to ensure your campaign will further your marketing and sales goals? Read on!  

 

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How to Get the Most From Your Marketing Agency

Posted by Jessica Jones Aug 3, 2016 6:00:00 AM

In the last ten years, we have seen a real change in what gets outsourced. Most business owners, today, are focused on engaging their customers and increasing their profitability and don't have the in-house marketing resources to attend to everything at once. But now, companies of all shapes and sizes are outsourcing marketing analytics while still seeking outside social media managers and brand strategy services.

With a plethora of marketing and sales data at your disposal in this age of Big Data, meaning that there’s more marketing metrics and key performance indicators that need to be considered before every move, things like email marketing automation and customer relationship management systems can help ease the load off your company. But many companies still want most or all of their marketing's information management to be outsourced to professionals. Instead of focusing on outsourcing, let’s explore inward and learn how you can get the most out of your marketing with the help of these tools.

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Does a Certified HubSpot Partner Do Marketing Automation Better?

Posted by Jessica Jones Jul 13, 2016 6:00:00 AM

As a business person, sometimes just once after your meetings are over, you don’t want to have to put on your other hats—from email marketing, to reviewing analytics, to making social updates, the list goes on. In fact, most folks never quite get all of their daily marketing tasks done, because of the innumerable tasks they have to do on a daily basis.

However, there’s good news. Due to many of today’s technological evolutions, you don’t have to worry about cramming in time to complete some of these marketing tasks on your daily to-do list. Now there’s a solution to make implementing them much more efficient. Let’s look into marketing automation and how HubSpot and a certified HubSpot partner can help manage your marketing tasks for you.

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