Inbound Marketing: Strategizing, Building, and Running a Campaign in HubSpot

Posted by Nate Ruttan May 10, 2017 6:00:00 AM

If you’re savvy in the field of marketing, then you know that a CRM (Customer Relationship Management system) is a powerful tool that can help streamline both your sales and marketing efforts. HubSpot, one of the leading and most popular CRMs, delivers a myriad of useful features that increase efficiency and, ultimately, lead to more closed deals! 

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It's Conversion Time using Landing Page Optimization Best Practices

Posted by Jessica Jones Oct 26, 2016 1:26:16 PM

It is important to have a clear understanding of what a landing page is, techniques for boosting landing page conversion, necessities for optimizing a landing page for both search engines and website visitors, and of course landing page optimization best practices. The bottom line is you have to have a full grasp of what a landing page can truly do for your business. Let’s explore what a landing page is as well as look at a few landing page optimization best practices to get the most out of your main lead converter.

 

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How Much Does HubSpot Cost: The Cost of the Inbound Methodology

Posted by Jessica Jones Oct 5, 2016 6:00:00 AM

If you are in search of the truth behind the cost of inbound marketing and getting started with HubSpot, look no further. There are numerous ways the cost of inbound can analyzed, and many factors you should keep in mind when calculating your return on investment. Some of the variables include overall business goals, the time needed for HubSpot’s content marketing integration, and the amount of manpower required to create and distribute the content necessary to manage a successful brand using inbound marketing.

Although it may seem like a lot, the inbound marketing methodology—and the brands using it—are at the top of their marketing game. This is particularly the case when speaking to lead generation, return on investment, and brand recognition. Doesn’t that sound awesome? So, the real question may be: what will it cost your business if you are not using inbound marketing?

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FAQ Friday: Build Brand Awareness for Your Tech Startup with HubSpot

Posted by Jessica Jones Jul 15, 2016 6:00:00 AM

In today’s digital marketing landscape, you want to get the most reach and awareness to your brand as possible—essentially with some time saving convenience. However with all the marketing needs required from blogging, social media, SEO, lead nurturing, etc., finding a software to help provide a streamlined convenience would seem like a top priority. Therefore, in today’s blog, we’re providing some key benefits to using marketing automation and the HubSpot platform to help you build your brand awareness with ease.

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Does a Certified HubSpot Partner Do Marketing Automation Better?

Posted by Jessica Jones Jul 13, 2016 6:00:00 AM

As a business person, sometimes just once after your meetings are over, you don’t want to have to put on your other hats—from email marketing, to reviewing analytics, to making social updates, the list goes on. In fact, most folks never quite get all of their daily marketing tasks done, because of the innumerable tasks they have to do on a daily basis.

However, there’s good news. Due to many of today’s technological evolutions, you don’t have to worry about cramming in time to complete some of these marketing tasks on your daily to-do list. Now there’s a solution to make implementing them much more efficient. Let’s look into marketing automation and how HubSpot and a certified HubSpot partner can help manage your marketing tasks for you.

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7 Quick Tips on Embracing the Inbound Methodology for Silicon Startups

Posted by Jessica Jones Jul 12, 2016 6:00:00 AM

For startups in the Bay Area and beyond, marketing is a top concern, because everyone needs good marketing solutions to solve it. In fact, a good marketing plan is what every business needs and is in search for in order to succeed. Otherwise, the chances are slim for economic survival for your company.

For some businesses, ditching the archaic ways of outbound marketing can be a difficult concept to swallow. However, this unpleasant experience of interruption and force-fed advertising has caused consumers to tread softly around brands who use these tactics.

So, how do you go above and beyond for each of your website visitors, and position your brand to generate more leads without exhausting your marketing budget?

Content marketing paired with the inbound marketing methodology is your answer and here’s why. In today’s blog, we’re giving you seven quick and straightforward tips to embracing inbound—getting your content development machine primed and ready to produce measurable marketing progress.

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Direct Images Interactive is an inbound marketing agency specializing in high-impact video production and online graphic design. We are centrally located between Oakland, San Francisco and San Jose. Come see us at The Gate in San Leandro, a thriving tech-hub of innovators. What can we do for you?

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