FAQ Friday: Choosing the Right Keywords for Effective Keyword Planning

Posted by Jessica Jones Oct 7, 2016

Your keyword strategy is one of the most important tasks for your business, because it helps generate awareness to your brand all through the power of SEO. Learn how to create and choose the right keywords from your audience and how to transform it into an effective keyword list in today’s FAQ Friday.


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How Much Does HubSpot Cost: The Cost of the Inbound Methodology

Posted by Jessica Jones Oct 5, 2016

If you are in search of the truth behind the cost of inbound marketing and getting started with HubSpot, look no further. There are numerous ways the cost of inbound can analyzed, and many factors you should keep in mind when calculating your return on investment. Some of the variables include overall business goals, the time needed for HubSpot’s content marketing integration, and the amount of manpower required to create and distribute the content necessary to manage a successful brand using inbound marketing.

Although it may seem like a lot, the inbound marketing methodology—and the brands using it—are at the top of their marketing game. This is particularly the case when speaking to lead generation, return on investment, and brand recognition. Doesn’t that sound awesome? So, the real question may be: what will it cost your business if you are not using inbound marketing?

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Thought Hive: The Beginner's Overview to HubSpot's Inbound Methodology

Posted by Jessica Jones Oct 3, 2016

Inbound marketing is unlike traditional, outbound marketing. It’s all about bringing the customer to your brand by addressing their needs through the four necessary stages of the buyer’s journey, i.e., attract, convert, close, and delight. And if you’ve heard of inbound marketing, chances are you’ve heard about HubSpot.

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FAQ Friday: Build Brand Awareness for Your Tech Startup with HubSpot

Posted by Jessica Jones Jul 15, 2016

In today’s digital marketing landscape, you want to get the most reach and awareness to your brand as possible—essentially with some time saving convenience. However with all the marketing needs required from blogging, social media, SEO, lead nurturing, etc., finding a software to help provide a streamlined convenience would seem like a top priority. Therefore, in today’s blog, we’re providing some key benefits to using marketing automation and the HubSpot platform to help you build your brand awareness with ease.

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9 Reasons HubSpot and Inbound Marketing Work for Startups

Posted by Jessica Jones Jul 14, 2016

Let me guess, you own or operate a startup with a slim marketing budget, a ton of things to do, little to no time, and not enough staff to handle the meat and potatoes of your industry specifics, let alone marketing!

So how does a startup with little money, time, and manpower take the market by storm?

The answer is through a successful inbound marketing campaign that generates website traffic, encourages community engagement, and embraces thought leadership. Not only that, a successful campaign can bring about new visitors ready and waiting to be nurtured into new customers.

Let’s break down all of the lavish amenities that accompany the inbound marketing methodology by providing 9 reasons HubSpot and Inbound work together for your startup success with the help of CONTENT.

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Does a Certified HubSpot Partner Do Marketing Automation Better?

Posted by Jessica Jones Jul 13, 2016

As a business person, sometimes just once after your meetings are over, you don’t want to have to put on your other hats—from email marketing, to reviewing analytics, to making social updates, the list goes on. In fact, most folks never quite get all of their daily marketing tasks done, because of the innumerable tasks they have to do on a daily basis.

However, there’s good news. Due to many of today’s technological evolutions, you don’t have to worry about cramming in time to complete some of these marketing tasks on your daily to-do list. Now there’s a solution to make implementing them much more efficient. Let’s look into marketing automation and how HubSpot and a certified HubSpot partner can help manage your marketing tasks for you.

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Thought Hive: Working with a Bay Area HubSpot Certified Agency

Posted by Jessica Jones Jul 11, 2016

Tapping into the resources of an agency partner is an invaluable asset for companies around the country. Collaborating with an inbound marketing agency for your digital marketing and relying on an agency for, say, reputation management and deeper social media engagement is a surefire way to build your brand.

With the niche expertise of an agency, handling the ins and outs of today’s  marketing services like search engine optimization, landing page development, and email marketing campaigns is guaranteed with that no stone left unturned in the pursuit of higher brand visibility.

In fact, today we’re laying out the benefits of working with a Bay Area agency that is inbound certified to help with your marketing needs.


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How to Master Social Media Management with HubSpot Social Tools

Posted by Jessica Jones Apr 7, 2016

72.6% of salespeople who incorporated social media into their process outperformed their colleagues. Yet, creating a social media campaign that engages with your audience can be rough, especially if your company doesn't know what platforms work best with your brand, what types of content to push, and ultimately how to analyze its success once it's live.

A great deal of creating an effective campaign begins and ends with social media listening and social media management. With social media listening or social listening, you put yourself into the conversation by listening and analyzing your social presence in order to create effective campaigns for your audience. And with social media management, you are in control of monitoring, contributing and analyzing your company's social media presence regularly.

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3 Benefits of Redesigning Your Website in HubSpot

Posted by Jessica Jones Mar 29, 2016

You're planning for your company's next website redesign, but the process is a bit overwhelming. Yet, it doesn't have to be. Relieve the stress and overwhelm by considering these three lousy reasons for redesigning a website and how HubSpot revises these reasons in order to make your website redesign process simpler.  

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Thought Leadership Monday Mashup: The Benefits of Website Planning with HubSpot Integration

Posted by Jessica Jones Mar 28, 2016

Contemplate for a moment the following scenarios:

You've just launched your website, but your visitors aren't staying on your site long enough, increasing your bounce rate.

You've had your website for a while, but traffic is minimal if not almost non-existent.

Your visitors are finding that your website is not user or mobile friendly.

Your website is getting lost among your competitors.

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Looking for a Better Approach to Marketing Management?

Posted by Cydne Stewart Mar 17, 2016

Whether you’re a small business, a solopreneur, or part of a larger corporation, marketing management is likely one of the biggest challenges you face. Inbound marketing takes a significant amount of time and numerous trial runs to get it right.

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How to Choose a Certified HubSpot Partner

Posted by Cydne Stewart Mar 15, 2016

Marketing management is a real chore. You often don't know how your marketing is doing, where your customers are coming from, which leads you should continue to pursue, which leads are dead ends, and how to make sense of all the information which is coming at you. If this sounds like your dilemma or if you're pursuing a more profitable marketing arm, you may wish to manage this marketing with a HubSpot Partner. Save time, conserve energy and save yourself from the stress of managing in-house marketing campaigns.

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