Integrated marketing, according to Wikipedia, is "an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other."

Being a thought leader may seem intimidating, but it doesn’t have to be. Big names & small startups, no matter where you find yourself in your Thought leadership journey, we’re providing you with 5 pro tips and other real-life examples to jump start your journey to crafting excellent thought leadership content.

Lead nurturing is a must in the digital space, and for most companies that goes without saying. Perfecting an effective strategy is the trickery part. With all the devices and distractions interrupting every waking moment of our lives, it is important to have an open line of communication between your marketing and sales departments. 

A great internet marketing strategy is to become a thought leader and to position your company as its own media publishing company. Companies are leveraging inbound and content marketing to position themselves as an online publishing enterprise. 

In today’s FAQ Friday, let’s explore the top inbound marketing trends and tools that will crossover into the new year.

There is value in telling the truth well. As Ann Handly describes in her book, everybody writes. "Embrace the idea...that your words are your Web currency: they are a proxy, a stand-in for the important things you want to convey to your customers, and the world."

Content marketing can be a challenge. There are usually a lot of moving parts and this demands agility, creativity, and big doses of get stuff done (GSD).

If you’re a business owner or marketer, you’re probably well aware of the importance of inbound marketing and marketing automation. Blogging, social media, video, email, and all of the other methods of digital marketing draw consumers to your brand.

When you combine marketing automation with video, the conversion opportunities and user experience improves drastically. Let’s take a look.

In today’s challenging economy, a small business owner is often forced to wear many hats during a typical business day. From accounting, payables and receivables to sales and marketing, running a small business takes time, knowledge and effort across multiple tasks to survive and grow.

The rise of rich media and interactive video are really upping the ante when it comes to putting more power at your customers' fingertips.