If you’re a business owner or marketer, you’re probably well aware of the importance of inbound marketing and marketing automation. Blogging, social media, video, email, and all of the other methods of digital marketing draw consumers to your brand.

When you combine marketing automation with video, the conversion opportunities and user experience improves drastically. Let’s take a look.

In today’s challenging economy, a small business owner is often forced to wear many hats during a typical business day. From accounting, payables and receivables to sales and marketing, running a small business takes time, knowledge and effort across multiple tasks to survive and grow.

The rise of rich media and interactive video are really upping the ante when it comes to putting more power at your customers' fingertips.

Developing a winning email marketing strategy may sound simple. How difficult can it be to write and send a couple of emails? Well, let’s find out.

Marketing is always changing, and for those of you working with or in the industry that is no surprise. For individuals looking to get started with marketing, a full-service inbound marketing agency or HubSpot-certified partner may be the best approach.

More and more B2B marketers are adopting content marketing (generally) and social media marketing (in particular) to increase their networking potential, leads, and overall sales.

Technology and the digital space has positively and indefinitely changed marketing as we know it. With the introduction of the Internet and the advent of digital marketing, it is now possible to reach more consumers in a personalized manner, and create a standard of convenience and value while having your marketing materials accessible day and night.

We all know the world of sales is changing, and will continue to change as technology evolves. Traditional forms of lead generation, lead scoring, and outbound sales practices are quickly losing traction, and so are the businesses who haven’t changed with the times. Cold calling, static sales pitches, and seller-centric sales tactics are driving customers to the competition.

Email marketing in 2017 is a lead nurturing and sales converting asset to any business regardless of their size, brand identity, or budget. Because it is such a cost-efficient tool, you can reach your audience in a more intimate setting—providing them solution-based information for their needs through the convenience of their inbox.

In this week’s edition of FAQ Friday, we answer your burning questions on user experience, SEO, and how they can work in tandem to generate more leads through your website.