Thought Hive: Using Video with Marketing Automation

Posted by Cydne Stewart Jan 22, 2018

If you’re a business owner or marketer, you’re probably well aware of the importance of inbound marketing and marketing automation. Blogging, social media, video, email, and all of the other methods of digital marketing draw consumers to your brand.

When you combine marketing automation with video, the conversion opportunities and user experience improves drastically. Let’s take a look.

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FAQ Friday: How to Outsource Marketing Activities

Posted by Cydne Stewart Jan 19, 2018

In today’s challenging economy, a small business owner is often forced to wear many hats during a typical business day. From accounting, payables and receivables to sales and marketing, running a small business takes time, knowledge and effort across multiple tasks to survive and grow.

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FAQ Friday: Inbound Marketing & Interactivity

Posted by Cydne Stewart Jan 12, 2018

The rise of rich media and interactive video are really upping the ante when it comes to putting more power at your customers' fingertips.

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Email Marketing from Start to Finish

Posted by Cydne Stewart Sep 29, 2017

Developing a winning email marketing strategy may sound simple. How difficult can it be to write and send a couple of emails? Well, let’s find out.

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Working with A Certified HubSpot Partner: What You Need to Know

Posted by Cydne Stewart Sep 13, 2017

Marketing is always changing, and for those of you working with or in the industry that is no surprise. For individuals looking to get started with marketing, a full-service inbound marketing agency or HubSpot-certified partner may be the best approach.

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Social Media Marketing in the B2B World

Posted by Cydne Stewart Aug 30, 2017

More and more B2B marketers are adopting content marketing (generally) and social media marketing (in particular) to increase their networking potential, leads, and overall sales.

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What You Need to Know About Inbound Marketing

Posted by Cydne Stewart Aug 4, 2017

Technology and the digital space has positively and indefinitely changed marketing as we know it. With the introduction of the Internet and the advent of digital marketing, it is now possible to reach more consumers in a personalized manner, and create a standard of convenience and value while having your marketing materials accessible day and night.

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How to Get the Most Out of Your CRM

Posted by Cydne Stewart Jul 21, 2017

We all know the world of sales is changing, and will continue to change as technology evolves. Traditional forms of lead generation, lead scoring, and outbound sales practices are quickly losing traction, and so are the businesses who haven’t changed with the times. Cold calling, static sales pitches, and seller-centric sales tactics are driving customers to the competition.

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FAQ Friday: Email Marketing Campaigns in 2017

Posted by Cydne Stewart Jul 14, 2017

Email marketing in 2017 is a lead nurturing and sales converting asset to any business regardless of their size, brand identity, or budget. Because it is such a cost-efficient tool, you can reach your audience in a more intimate setting—providing them solution-based information for their needs through the convenience of their inbox.

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FAQ Friday: Inbound Marketing—Balancing User Experience and SEO

Posted by Nate Ruttan Jun 23, 2017

In this week’s edition of FAQ Friday, we answer your burning questions on user experience, SEO, and how they can work in tandem to generate more leads through your website.

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