FAQ Friday: Inbound Marketing Campaign in 2017

Posted by Cydne Stewart May 12, 2017 6:00:00 AM

As you develop a strategy and a process to manage your inbound marketing campaigns in 2017, questions concerning marketing automation and email marketing may arise. We have gathered a few of the most pressing questions surrounding marketing automation and email marketing and brought the answers to you below.
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Inbound Marketing: Strategizing, Building, and Running a Campaign in HubSpot

Posted by Nate Ruttan May 10, 2017 6:00:00 AM

If you’re savvy in the field of marketing, then you know that a CRM (Customer Relationship Management system) is a powerful tool that can help streamline both your sales and marketing efforts. HubSpot, one of the leading and most popular CRMs, delivers a myriad of useful features that increase efficiency and, ultimately, lead to more closed deals! 

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Thought Hive: Become a Thought Leader with Streaming Online Video

Posted by Cydne Stewart Apr 24, 2017 6:00:00 AM

A great internet marketing strategy is to become a thought leader and to position your company as its own media publishing company. Companies are leveraging inbound and content marketing to position themselves as an online publishing enterprise.

Thought leadership marketing doesn’t need to just be a series of webinars, white papers and written blogs. Imagine web video as a hybrid of a magazine and a TV show, but distributed over the Internet. With that said, why wouldn’t you have your own web video network?

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FAQ Friday: What I Need To Know About Inbound Marketing

Posted by Sunday Ely Apr 21, 2017 6:00:00 AM

Already have metrics, but are wondering how to interpret the data? Have content, but are wondering how often to post to actually see returns? Are you also ready to advertise on social media, but want to know how it helps lead capture?

Get your questions answered in this week's gem-filled FAQ Friday.

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Getting Started with Inbound Marketing

Posted by Nate Ruttan Apr 19, 2017 6:00:00 AM

Inbound marketing has been a disruptive force in the business world for years now. It is clearly not a fad, but here to stay. So, whether you are just hearing about inbound or finally deciding that it is right for your business, you are making the correct decision by creating an Inbound marketing strategy.

But how can you create something which you know little about? Worry not, we’ve got you covered.

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FAQ Friday: Social Selling with an Inbound Approach

Posted by Sunday Ely Apr 14, 2017 6:00:00 AM

Social Selling—what is all the hype about and do I need it for my business to convert sales?

Well, here are the facts:

  • There is validity to the hype
  • Yes, your sales can benefit

Check out the answers to your social selling questions in this week's FAQ Friday.

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Mapping a Clear and Concise Buyer’s Journey on Your Website

Posted by Nate Ruttan Apr 12, 2017 6:00:00 AM

Think about the last time you purchased something. Was it an impulse buy? Did you break something and must replace it? Perhaps you were feeling generous and bought a gift for someone?

In the noisy world of eCommerce it can be difficult to filter out the meaningful moments which influence a person’s purchasing decision. The amalgamation of these moments is referred to as the buyer’s journey, and it is an immensely powerful business tool.

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A Holistic Approach to Developing Your Brand with Inbound Methodology

Posted by Sunday Ely Mar 29, 2017 11:32:06 AM

The average person consumes 8 hours of digital media content daily. With the Internet and traditional media pulling attention in different directions, how does your brand reach your ideal customers? How do you stand out? How do you gain visibility?

Amp up your brand with a holistic approach to inbound marketing.

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Thought Hive: Inbound Marketing Tools for Success

Posted by Sunday Ely Mar 27, 2017 6:00:00 AM

Attracting visitors, increasing lead conversion, delighting customers, extending value and furthering engagement via social media, blogging and email outreach are all attractive assets to inbound marketing.

But what are inbound marketing tools for success and what strategies will lead me to the next level?

Today’s Thought Hive explores tools you can use for inbound success.

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9 Major Elements Every Business Website Needs to Prosper in 2017

Posted by Sunday Ely Mar 22, 2017 6:00:00 AM

With new marketing technology today, there are many ways to stand out from the pack. In fact, there are so many tools and resources you can incorporate into your strategy, it can seem overwhelming. It’s important to identify the absolute best practices to excel your website reach and satisfy your website’s needs. With that said, let’s zero in on the 9 major elements that every business website needs to prosper in 2017.

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