Thought Hive: How to Provide Optimal User Experiences on Any Device

Posted by Sunday Ely Mar 6, 2017 6:00:00 AM

It’s just about that time of the year, you know the first day of spring. This means spring cleaning for some, spring break for others and for most of us the beginning of blooming season. What about your website? Do you have any plans to do some deep spring cleaning? Are you looking to break away from old habits and refresh your approach to optimal user experiences?

Are you still thinking a simple, clean, short navigating website is best serving your customer? Maybe this would be a good time to refresh and revitalize your online presence. Your website is a major part of inbound marketing so you don’t want a website potential clients can click through in 5 seconds or less. For everyone visiting your site, you want to do all you can to provide valuable and actionable content.

In this week's session of the In-Sites Thought Hive we are here to provide you with optimal UX (or user experience) best practices to help you generate more leads and further your business.

Let’s get started . . .

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FAQ Friday: Questions to Ask When Choosing an Inbound Marketing Agency

Posted by Sunday Ely Mar 3, 2017 6:00:00 AM

Ever wonder how to choose an inbound marketing agency? Need some 411 on practical questions you can ask to position your business to get exactly what you want?

You’ve asked. And we’re delivering. In this week's rendition of FAQ Friday we answer your questions; helping you look polished in your search for an inbound marketing agency.

Hold on to your breeches. We are cutting past the fluff and serving it straight up.

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Planning and Executing Your Inbound Marketing Strategy in 2017

Posted by Sunday Ely Mar 1, 2017 6:00:00 AM

So you're planning your Inbound Marketing Strategy for 2017. Are you looking to refresh, revamp and revitalize your approach to executing a dynamic strategy? Well look no further as we’ve got the answers you’ve been searching for.

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Thought Hive: The Challenges of Inbound Marketing in 2017

Posted by Sunday Ely Feb 27, 2017 6:00:00 AM

Coined by HubSpot’s co-founder Brian Halligan, inbound marketing has become the standard for online business models. Said Brian, “73 percent of marketers use inbound marketing as their primary strategy." While this change has positively affected the majority of businesses, sometimes there can be challenges.

Though most companies have made the switch from strategizing outbound campaigns to that of inbound, there are still hurdles and challenges many brands face. Are you struggling to get your inbound marketing off the ground? Or have you invested in content, but are struggling to convert ROI? Well you're in luck because here at Direct Images Interactive we’ve identified 7 areas to help you revitalize your inbound marketing efforts now.

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Thought Hive: How to Use Your Website for Sales Enablement

Posted by Nate Ruttan Feb 20, 2017 6:00:00 AM

If you’ve had any exposure to the world of online marketing, you’ve probably (hopefully!) heard the phrase “Your website is your best salesperson.” On the surface, this is a very appropriate adage. The website runs 24/7, and in the e-commerce marketplace you simply must have this constant availability to be approached by potential customers. But upon further deliberation, website=sales is only part of the story. To truly incorporate your website into your sales process in the most effective way, you don’t just want the site to sell, you want it to enable your actual sales team to sell better as well.

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FAQ Friday: Questions About the Inbound Sales Process

Posted by Nate Ruttan Feb 17, 2017 6:00:00 AM

We all know that in the business world, recruiting and maintaining a talented team is critical for growth and long-term success. But it’s equally as important to equip these people with the tools necessary to excel at their jobs. Specifically, on the sales side, it's a common mistake for businesses to set goals for their team, and then leave them on their own to figure out how to get the goals accomplished.

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The Challenges of Inbound Marketing in 2017

Posted by Cydne Stewart Feb 15, 2017 6:00:00 AM

It’s no secret that marketing has changed drastically over the past decade. Ten years ago, you could invest in a few adsonline and print, send out a monthly newsletter—online or print, and often just pick up the phone to make a few cold calls each day to achieve marketing success.

Fast forward to 2017—Inbound Marketing—things are a bit more complex, purchasing decisions are made with emotion and a mobile device, product knowledge is self-served via Google, and of course you have heard it a million times, content is king in this digital age.

But, for marketers to develop a successful marketing strategy they must stay focused on a content distribution strategy (one that provides continuous lead generation, contact, and sales conversions). They must rely heavily on cutting edge content and innovative concepts and hope for virality. All while maintaining a consistent publishing schedule and engaging social communities across the web, among other things.

Whew...it’s tiring just thinking about all of it.

Which is why I have gathered a list of best practices to keep at the forefront of your daily activity. My hope is to keep you focused on what matters, help you establish priorities for your business (because each one is a little different) and hopefully provide a little peace of mind along the way.

Let’s jump in…

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Thought Hive: Top Inbound Sales Tips for Your Startup Strategy

Posted by Nate Ruttan Feb 13, 2017 6:00:00 AM

For startups in all industries, creating a sales process is a crucial, yet daunting task. With all the commotion of a product launch, it can be easy to overlook just how you’re going to deliver the goods to your customers. But without a thoughtful and deliberate sales plan, it will be unnecessarily difficult to reach your target consumer. It’s important to take these things into account sooner than later, so to help you prepare for a successful year, we’ve put together 7 Inbound Tips Every Startup Salesperson Should Know.

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FAQ Friday: Why Does Inbound Link Building Matter for My Website

Posted by Jessica Jones Jan 27, 2017 6:00:00 AM

When it comes to establishing your web authority, collaboration is key. Meaning, the best way to build that collaboration is within your SEO through inbound link building. In today’s FAQ Friday, let’s breakdown why inbound links matter to your website’s success.

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A Look at the HubSpot Inbound Methodology at Work in Sales

Posted by Nate Ruttan Jan 25, 2017 6:00:00 AM

The smartest business trend for 2017: Smarketing.

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