It’s no secret that marketing has changed drastically over the past decade. Ten years ago, you could invest in a few ads—online and print, send out a monthly newsletter—online or print, and often just pick up the phone to make a few cold calls each day to achieve marketing success.
Fast forward to 2017—Inbound Marketing—things are a bit more complex, purchasing decisions are made with emotion and a mobile device, product knowledge is self-served via Google, and of course you have heard it a million times, content is king in this digital age.
But, for marketers to develop a successful marketing strategy they must stay focused on a content distribution strategy (one that provides continuous lead generation, contact, and sales conversions). They must rely heavily on cutting edge content and innovative concepts and hope for virality. All while maintaining a consistent publishing schedule and engaging social communities across the web, among other things.
Whew...it’s tiring just thinking about all of it.
Which is why I have gathered a list of best practices to keep at the forefront of your daily activity. My hope is to keep you focused on what matters, help you establish priorities for your business (because each one is a little different) and hopefully provide a little peace of mind along the way.
Let’s jump in…