Thought Hive: Exploring Effective Inbound Marketing Trends from 2016

Posted by Jessica Jones Dec 19, 2016

From social media to video, the marketing world has definitely gotten a lot more exciting. In today’s Thought Hive, explore some of the most effective inbound marketing trends from 2016 in order to get your marketing strategy ready for the new year.

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How to Get Your Website to Work for You After a Website Redesign

Posted by Donna Tate Dec 7, 2016

You’ve done it! You’ve published your new website. You went through the process of choosing fonts, colors, graphics. You made sure the text was on point with your brand. You painstakingly went through every page with a fine-toothed comb to make sure that it was exactly what you wanted and it looked exactly how it was supposed to look on every conceivable device. Months of your life are in this website. And now that it is published, what do you do?

FORGET ABOUT IT.

It sits in limbo with no updates, no refreshes, waiting for one day when you decide…it’s time to totally redo the website again.

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Thought Hive: Small Business Advertising Ideas using Website Redesign

Posted by Jessica Jones Dec 5, 2016

As a small business, you may be working with a limited budget. But, what if you could save money just by continuously investing in your top salesperson?

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FAQ Friday: Achieve Marketing Success with an Inbound Marketing Agency

Posted by Jessica Jones Nov 18, 2016

The marketing world is changing, and because of that, it’s understandable if you don’t have the team to help you catch up with it all. But at the same time, that doesn’t mean your business should fall by the wayside. In today’s FAQ Friday, we’re providing you with some resources on what it looks like to work with an inbound marketing agency.

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Inbound Marketing Best Practices from HubSpot's Inbound 2016

Posted by Jessica Jones Nov 16, 2016

In 2016, there’s no excuse for still using outbound marketing tactics like cold calling for example. In fact, it’s time to get more social and more involved with your customers now than ever before. Especially with platforms like Yelp, Twitter and Facebook, your customers heavily influence what your potential leads and customers think about you before you even make contact with them.

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Thought Hive: These 3 Hats Are Required within Your Lead Nurturing

Posted by Jessica Jones Nov 14, 2016

The inbound methodology has four stages: Attract, Convert, Close and Delight or attracting visitors into becoming leads, closing the sale and delighting them even after they become customers. Now closing the sale may sound like the most attractive to you, but it’s not necessarily the case for your audience. In fact, you may have qualified leads right now, but 50% of those leads are still not yet ready to buy from you.

That’s why understanding the main purpose of the close stage is so important. Its main purpose is not just the sale, but what you and your team need to focus on in order to determine and solve why your lead is not ready to purchase from you.

This is where lead nurturing comes in. Lead nurturing is providing those solutions to specific pain points that your leads have. In today’s Thought Hive, we’re going through the top three hats your lead nurturing needs when it comes to sales readiness especially through email marketing and marketing automation.

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FAQ Friday: How to Make My Website Better with Modern Web Design

Posted by Jessica Jones Nov 11, 2016

With all the trends and terms floating around, what should you really focus on that will make your website better? What modern web design trend is a passing fad or will actually make a difference in your site’s success? Let’s find out in today’s FAQ Friday.

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Creating a Digital Experience with These Modern Mobile Design Trends

Posted by Jessica Jones Nov 9, 2016

Mobile devices have overtaken desktop as the viewing platform of choice, and 85% of smartphone usage is done through apps rather than the mobile web. It is safe to say most websites are seeing better conversion rate when they are utilizing responsive website design.

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Thought Hive: Refresh Your Website Design Process with These 4 Tips

Posted by Jessica Jones Nov 7, 2016

Your website is an exceptional way to match your brand messaging to the needs of different buyer personas. By taking the time to categorize your pages to fit these personas, and offer content in a way that your prospects can easily find what’s relevant to them, you will have a better performing, longer standing, and more productive business building machine for your company. Unfortunately, if your site is not performing at 100, you are probably throwing away valuable leads every hour of every day.

Now, what if you could fix that and have this hard-working machine up and running 24 hours a day—always attracting leads, converting visitors into contacts WHILE growing your personal base of customers into brand advocates?

Sounds good, right?

In today’s Thought Hive, let’s take a look at some action items you can take today to better position your website for success.

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FAQ Friday: Thought Leadership in Your Social Media Marketing Strategy

Posted by Jessica Jones Nov 4, 2016

In today’s social media landscape, you can measure your social influence, analyze your community engagement, and refine your marketing strategy. There are plenty of opportunities to adjust your social media marketing technique as you develop more campaigns. But you may be wondering on just how to do that especially when incorporating thought leadership marketing into the mix. In today’s FAQ Friday, we have the answers to your social media marketing when it comes to building an effective strategy with thought leadership in mind.

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