Most marketers, business owners, and professionals understand that there is a need for consistency within the content you are publishing. Consistency in your voice and tone should not only apply to your business blog or content offers. Consistency helps to (re)establish your brand's message within every piece of content you publish while building an engaged community around your brand.
Especially with your thought leadership, you need to have a community to nurture, and you need to have consistent brand messaging in order to build that community. In today’s In-Sites, let’s define thought leadership by breaking down how community engagement and brand messaging work together for your benefit.Read more