The rise of rich media and interactive video are really upping the ante when it comes to putting more power at your customers' fingertips.

It has taken a while, but user experience has become a vital part of the success of companies of all sizes in every industry. Having an enjoyable digital experience to provide for website visitors is crucial. There are a lot of moving parts, and some research and strategy may require you to roll up your sleeves and get down to work. Let’s clarify some of the ways you can improve the user experience research process and better your company’s website with interactive marketing and growth driven design.

With so many different types of marketing out there, taking the time to learn just one more just might push you over the edge. However with interactive marketing, it’s just expansion on the tools you already have. In today’s FAQ Friday, let’s review a few key questions and tips to help you engage with your audience especially if you’re a beginner to interactive marketing.

With more than over a billion websites published on the Internet, it is more difficult than ever to get your business noticed on social media by the people who have a need for you and your brand.

Passively creating interesting content is no longer enough to grab and hold your potential customers' attention. While informative and relevant content is still a good starting point, what if you paired your stellar content with interactive images and design? Giving your web marketing the vitality it needs to attract new customers.

In today’s In-Sites, let’s look into 5 strategies to creating community engagement around your brand using interactive marketing solutions.

The answer is rather simple. If you set out to create a first-class user experience, you’re building a strategy that attracts, converts, and delights your audience. The best way to approach this challenge is to approach it from the inside out. In today’s thought hive, strengthen your engagement strategy by exploring the following tips on how to create dynamic and interactive content that directly addresses your community.

In technology, one of the greatest living histories of evolution that we use on a daily basis is the Internet. The leaps and bounds that the Internet has been able to cast into the realm of possibility is astounding. From Wifi to social media and even live streaming, the way we interact with the world is not only mobile but even smaller as well, i.e., smartphones and tablets.

Yet with the Internet, we can’t forget websites. From tiled photo backgrounds of MySpace profiles to interactive websites from companies like HP & HubSpot, this evolution has grown in its own right.

Let’s take a look back at the evolution of the website and breakdown whether not traditional web design is still effective in today’s technological world.

Is your content not engaging your audience?

Do you feel that your content is not getting the feedback and shareability it deserves?

With interactive marketing, you don’t have to limit your content to the general static forms of content that most businesses are using. For example, did you know that video, written copy and images (in that order) are the most successful media types for B2B. Meaning that if your company is not already incorporating video or some form of visual interactivity, then this may be the reason as to why your content is missing out on some major engagement and lead generating opportunities.

With this in mind, let’s look at the three increases that will occur for your business through implementing interactive marketing and taking your content outside the conventional marketing box.

Years ago, the ability to type words on a sheet of paper, and even, words on a digital document used to bring the wow factor. Nowadays, businesses are using interactive design to create interactive content to share and awe their audiences.

However, interactive design does not have to be limited to interactive video. In fact, 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.

Let's take a look at some examples based on informational, entertaining and educational content in order for you to create an unforgettable, engaging user experience for your audience.

In 2016, video is increasingly taking the marketing landscape by storm. Don't believe me? Well check out the following marketing stats and see the overall benefits of using video in your content marketing strategy:

• 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
• Businesses are incorporating videos on their websites more as a way to deliver content that is either informational, entertaining, educational, or an expert to their customers and fans.
• Syndacast predicts 74% of all internet traffic in 2017 will be video.

Convinced? Well, what if I told you that you can take your video to the next level by using interactivity. Interactive video can be defined as a digital video that is responsive to user interaction. These videos play like regular video files, but include clickable areas, or "hotspots," that perform an action when you click on them.  

However, incorporating interactive video without being intentional in regards to your brand or your audience can be detrimental to your brand identity. There must ALWAYS be intention when creating your content. With that being said, let's look at the following tips on how to be intentional when using interactive video and see how all this fuss can be used towards your marketing efforts.

Incorporating interactive design as a marketing solution for businesses is a trend that isn't dying out anytime soon. Dillon Baker, author at Ceros, stated that "big-name publishers like The New York Times and FiveThirtyEight have proven that interactive design works, and brands haven’t been afraid to throw their budget behind interactive design either."