Thought Leadership Monday Mashup: Inbound Marketing with Interactive Video

Posted by Cydne Stewart Mar 21, 2016 6:00:00 AM

Inbound marketing and its most recent iteration, interactive inbound marketing, changes the style of communication that your company has with customers. No longer limited to a one-way monologue that takes to the bullhorn and shouts out the merits of a company's wares, inbound "new" marketing is more interactive and predicated on a back-and-forth style of communication.

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Attract, Convert, Close, and Delight with Interactive Video

Posted by Cydne Stewart Mar 3, 2016 6:00:00 AM

The chief aim behind interactive marketing is to move the conversation that companies have with customers away from a transaction-based interaction and more towards a reciprocal give-and-take. Essentially, the more customer engagement, social media sharing, and user-generated content that you can inspire, the better.

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Embrace Inbound Marketing & Interactivity for Extended Brand Reach

Posted by Cydne Stewart Mar 2, 2016 6:00:00 AM

The power and reach of your brand are arguably the two most important facets of your brand. Your brand's power is essentially the amount of sway that your brand has with customers when it comes time to make a purchase: Your brand has more "power" when customers strongly prefer your products and services over a competitor's.

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How to Incorporate Video & Interactivity with Inbound Marketing

Posted by Cydne Stewart Mar 1, 2016 6:00:00 AM

From email marketing campaigns to individual web pages and the recommendations that you give your customers, the future of digital marketing is definitely moving towards personalization and dynamic content.

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Developing Online Interactive Videos

Posted by Patrick Heley Dec 9, 2015 8:30:39 PM

If a picture is worth a thousand words, then video multiplies that ability exponentially. Video with interactivity enriches the user experience even further. You now have the capability of making your videos more engaging by designing in layers of interactivity that will benefit both you and your viewers. Interactive video supercharges your site with better lead nurturing, e-learning and video branding.

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Planning an Interactive Video with Information Architecture

Posted by Bill Knowland Dec 8, 2015 8:48:16 PM

If you are creating an interactive video, you need to identify the structure and user experience well before video production begins. Information architecture is the nexus of design and organized content.

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Thought Leadership Monday Mashup: How Interactive Video Creates ROI

Posted by Bill Knowland Dec 7, 2015 8:46:02 PM

Two benefits of interactive video are better conversion rates and more sales. Since benefits have a direct correlation to better ROI, you should consider using interactive videos.

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