Inbound marketing and its most recent iteration, interactive inbound marketing, changes the style of communication that your company has with customers. No longer limited to a one-way monologue that takes to the bullhorn and shouts out the merits of a company's wares, inbound "new" marketing is more interactive and predicated on a back-and-forth style of communication.

The chief aim behind interactive marketing is to move the conversation that companies have with customers away from a transaction-based interaction and more towards a reciprocal give-and-take. Essentially, the more customer engagement, social media sharing, and user-generated content that you can inspire, the better.

The power and reach of your brand are arguably the two most important facets of your brand. Your brand's power is essentially the amount of sway that your brand has with customers when it comes time to make a purchase: Your brand has more "power" when customers strongly prefer your products and services over a competitor's.

From email marketing campaigns to individual web pages and the recommendations that you give your customers, the future of digital marketing is definitely moving towards personalization and dynamic content.

If a picture is worth a thousand words, then video multiplies that ability exponentially. Video with interactivity enriches the user experience even further. You now have the capability of making your videos more engaging by designing in layers of interactivity that will benefit both you and your viewers. Interactive video supercharges your site with better lead nurturing, e-learning and video branding.

If you are creating an interactive video, you need to identify the structure and user experience well before video production begins. Information architecture is the nexus of design and organized content.

Two benefits of interactive video are better conversion rates and more sales. Since benefits have a direct correlation to better ROI, you should consider using interactive videos.