Live video apps are increasingly allowing more people to intimately engage with people and business—allowing them to see the raw, uncut footage of most video streaming sites like YouTube and Netflix. Periscope, Instagram and Facebook Live make live video communication and broadcasting easily available right from your mobile device. 

Thanks to applications like Google Hangout and Skype, these tools have given us the ability to group video chat with loved ones, friends, and colleagues from around the world. However, let’s take video chat another step further.

Imagine for a second that Periscope and your favorite podcasts had a baby—where you could interact live with your favorite hosts as well as potentially become welcomed onto the show, giving your thoughts with the hosts on today’s topic. Well, if you’re saying to yourself this platform doesn’t exist, think again.

Millennial media, Generation Z broadcasting, the YouTube Generation. This is not a fad that is going away. In fact, Internet broadcasting is growing exponentially.  In addition to premium based streaming content networks like HBO Now, Amazon Prime and Netflix, niche programming continues to grow.

Want to try live video streaming on social media? Here are some new ways to create live Internet broadcasting with socially interactive video.

July 25th, 2015—Anaheim Convention Center. As the summer heat in Southern California began to rise early in the morning, so did I. Not knowing what to expect, I packed my things (comfortable shoes, camera gear, open mind) and headed out to the Anaheim Convention Center located mere minutes from the hotel I was staying at. There were a few things I noticed upon arrival. There were trendy food trucks being set up for lunch, hundreds of teenagers waiting in line for a meet and greet, and stages being set up for performances later on in the day. This was some sort of mecca for YouTube stars and fans alike. A gathering of millennial teens and pre-teens clamoring to see their favorite content creators—hoping to get a hug and a selfie with them.

Each year at NAB, NewTek presents Broadcast Minds, a panel discussion consisting of disruptive producers that are changing the definition of what it means to be a broadcaster. Here are their thoughts on Internet broadcasting trends.

Recently we produced an Internet Broadcast, movers and MAKERS, which was a streaming video event planned to run concurrently with the Make San Leandro Maker Faire.

A great Internet marketing strategy is to be a thought leader and to position your company as its own Internet broadcasting network. Companies are leveraging content marketing to become their own online publishing enterprise. 

Internet broadcasting is a viable way to build an audience. Live streaming video and personal VLOGs alike have been increasing in popularity over the past few years as technology continues to improve the online video viewing experience.  As Internet television becomes more user friendly, it is poised to continue its rise in market share over traditional television and cable TV.  Internet television shows are engaging streaming video viewers in new and different ways.

With NAB 2014 coming up next week, it seemed like a great time to take another look at last years Broadcast Minds panel discussion, which was a highlight at NAB. The topic was how Internet content creators see video production trends in broadcasting and what they feel the future of broadcasting is.