BLAB takes B2B Marketing to a Whole New Live Streaming Video Level

Posted by Jessica Jones May 5, 2016 6:00:00 AM

Thanks to applications like Google Hangout and Skype, these tools have given us the ability to group video chat with loved ones, friends, and colleagues from around the world. However, let’s take video chat another step further.

Imagine for a second that Periscope and your favorite podcasts had a baby—where you could interact live with your favorite hosts as well as potentially become welcomed onto the show, giving your thoughts with the hosts on today’s topic. Well, if you’re saying to yourself this platform doesn’t exist, think again.

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The Best Live Streaming Video Marketing Campaigns of All Time

Posted by Jessica Jones May 3, 2016 6:00:00 AM

Live video apps are increasingly allowing more people to intimately engage with people and business—allowing them to see the raw, uncut footage of most video streaming sites like YouTube and Netflix. But with the rise of Periscope and Meerkat making it more available for live video at the palm of your finger tips, i.e., your mobile device, you may wondering, “how does this type of content work for my business?”

Well, if you are hesitant about using live video in your marketing strategy, don’t be. As stated before, the ability to livestream is literally in the palm of your hand. And because of that availability and creative freedom, why not take a chance, experiment and see what live video can do for your brand identity—boosting awareness and audience engagement with your business.

Not convinced? Let’s explore the following BIG brands and find out how through experimentation with live video apps, they were able to create and achieve successful marketing campaigns.

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Thought Leadership Monday Mashup: The Rise of Live Streaming Video

Posted by Jessica Jones May 2, 2016 6:00:00 AM

 

In 2015, experts believe that video will take up 57% of consumer internet traffic. And since, 51.9 percent of marketing professionals worldwide name video as the type of content with the best ROI, I’m pretty sure those initial experts were correct in their predictions.

Yet, despite these stats referencing video’s help in increasing marketing growth in 2015, the carry over is definitely noticeable in 2016. This growth is especially noticeable due to the rise of live streaming  apps like Meerkat, Periscope, and Facebook Live—where users are watching 40 years' worth of live videos every day.

However before livestreaming became a public commodity, the possibility of livestreaming at all was only but a thought. So let’s review the history of live video, and how, with the mass availability and power of our current technology, video streaming became more available to the general public—improving marketing strategies and overall business growth.

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FAQ Friday - Online Video Trends at VidCon 2015

Posted by Bill Knowland Aug 7, 2015 7:33:00 PM

Millennial media, Generation Z broadcasting, the YouTube Generation. This is not a fad that is going away. In fact, Internet broadcasting is growing exponentially.  In addition to premium based streaming content networks like HBO Now, Amazon Prime and Netflix, niche programming continues to grow.

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Live Social Media Video

Posted by Bill Knowland Aug 6, 2015 6:35:00 PM

Want to try social video? Here are some new ways to create live Internet broadcasting with socially interactive video.

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VidCon 2015: The Gathering of Content Creators & Their Millennial Fans

Posted by Forrest Knowland Aug 4, 2015 8:49:00 PM

July 25th, 2015—Anaheim Convention Center. As the summer heat in Southern California began to rise early in the morning, so did I. Not knowing what to expect, I packed my things (comfortable shoes, camera gear, open mind) and headed out to the Anaheim Convention Center located mere minutes from the hotel I was staying at. There were a few things I noticed upon arrival. There were trendy food trucks being set up for lunch, hundreds of teenagers waiting in line for a meet and greet, and stages being set up for performances later on in the day. This was some sort of mecca for YouTube stars and fans alike. A gathering of millennial teens and pre-teens clamoring to see their favorite content creators—hoping to get a hug and a selfie with them.

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Thought Leadership Monday Mashup: NAB 2015 Broadcast Minds

Posted by Bill Knowland Apr 27, 2015 9:30:00 AM

Each year at NAB, NewTek presents Broadcast Minds, a panel discussion consisting of disruptive producers that are changing the definition of what it means to be a broadcaster. Here are their thoughts on Internet broadcasting trends.

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Behind-the-scenes at the movers & MAKERS Internet Broadcast

Posted by Bill Knowland Aug 8, 2014 6:43:00 PM

Recently we produced an Internet Broadcast, movers and MAKERS, which was a streaming video event planned to run concurrently with the Make San Leandro Maker Faire.

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How to Create Thought Leadership Marketing with Internet Broadcasting

Posted by Bill Knowland Jun 19, 2014 7:13:00 PM

A great Internet marketing strategy is to be a thought leader and to position your company as its own Internet broadcasting network. Companies are leveraging content marketing to become their own online publishing enterprise. 

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Internet Broadcasting Trends - Broadcast Minds 2014

Posted by Bill Knowland Apr 29, 2014 1:42:00 PM

Internet broadcasting is a viable way to build an audience. Live streaming video and personal VLOGs alike have been increasing in popularity over the past few years as technology continues to improve the online video viewing experience.  As Internet television becomes more user friendly, it is poised to continue its rise in market share over traditional television and cable TV.  Internet television shows are engaging streaming video viewers in new and different ways.

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