FAQ Friday: How To Get The Most Out Of Your Marketing Keywords

Posted by Jessica Jones Dec 23, 2016

Trying to engage with your ideal audience but feel like you’re coming up short? Well it may have something to do with your keywords. In today’s FAQ Friday, grab your keyword list and learn how to make the most out of it with the following solutions for effective keyword planning.

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Thought Hive: Exploring Effective Inbound Marketing Trends from 2016

Posted by Jessica Jones Dec 19, 2016

From social media to video, the marketing world has definitely gotten a lot more exciting. In today’s Thought Hive, explore some of the most effective inbound marketing trends from 2016 in order to get your marketing strategy ready for the new year.

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The Many Benefits of Video Marketing in Modern Mobile Design

Posted by Jessica Jones Nov 30, 2016

What do you use your mobile device for?

Maybe if it’s a smartphone, you use it for phone calls, messaging, and email. If it’s a tablet, maybe you use it for notation and other business related needs.

But out of those needs and more, you’re mostly using your mobile device to be entertained. And what’s more entertaining than watching your favorite web series on your way to work.

In today’s In-Sites, let’s explore the many benefits of video marketing, and more specifically, mobile video marketing and how it applies to modern mobile design

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FAQ Friday: How to Convert Leads using Landing Page Best Practices

Posted by Jessica Jones Oct 28, 2016

So, you’ve been working hard on drawing people to your website with your out-of-this-world content. But you aren’t seeing an increase in customers. What’s up with that? Well, if you don’t have landing pages or if you haven’t found a way to optimize your landing pages to meet the needs of your audience, then we’ve come to the root of your problem. In today’s FAQ Friday, let’s create meaningful contact with you website visitors and learn how to start using landing pages for your benefit.

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Thought Hive: Tips to Engage Your Audience Using White Hat Marketing

Posted by Jessica Jones Oct 24, 2016

Inbound marketing is a way to attract, convert, close, and delight customers into your brand’s most valuable word of mouth marketers. It is designed around the idea of attracting new customers while cultivating a relationship with your current audience in a way that provides value, thought leadership, and insight into their needs and motivations. And using white hat marketing in particular, can definitely help with that.

White hat marketing is all about creating optimization strategies that focus solely on your audience first before the search engine. Because, let’s be honest in order for search engines to work you still need users to use them. In today’s Thought Hive, let’s return our focus back to our human users and explore some industry tips and insight on how white hat marketing can help organically engage and grow your audience.

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5 Community Engagement Strategies using Interactive Marketing

Posted by Jessica Jones Oct 19, 2016

With more than over a billion websites published on the Internet, it is more difficult than ever to get your business noticed on social media by the people who have a need for you and your brand.

Passively creating interesting content is no longer enough to grab and hold your potential customers' attention. While informative and relevant content is still a good starting point, what if you paired your stellar content with interactive images and design? Giving your web marketing the vitality it needs to attract new customers.

In today’s In-Sites, let’s look into 5 strategies to creating community engagement around your brand using interactive marketing solutions.

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Thought Hive: Strengthen Your Engagement Strategy with Interactivity

Posted by Jessica Jones Oct 17, 2016

The answer is rather simple. If you set out to create a first-class user experience, you’re building a strategy that attracts, converts, and delights your audience. The best way to approach this challenge is to approach it from the inside out. In today’s thought hive, strengthen your engagement strategy by exploring the following tips on how to create dynamic and interactive content that directly addresses your community.

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FAQ Friday: 4 Key Marketing Tips using the Inbound Methodology

Posted by Jessica Jones Oct 14, 2016

Marketing is always changing, constantly evolving and innovating new ways to attract customers. In today’s FAQ Friday, let’s take a moment to look back at the inbound methodology and four key marketing tips to effectively use inbound for your business.

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FAQ Friday: Choosing the Right Keywords for Effective Keyword Planning

Posted by Jessica Jones Oct 7, 2016

Your keyword strategy is one of the most important tasks for your business, because it helps generate awareness to your brand all through the power of SEO. Learn how to create and choose the right keywords from your audience and how to transform it into an effective keyword list in today’s FAQ Friday.

 

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How Much Does HubSpot Cost: The Cost of the Inbound Methodology

Posted by Jessica Jones Oct 5, 2016

If you are in search of the truth behind the cost of inbound marketing and getting started with HubSpot, look no further. There are numerous ways the cost of inbound can analyzed, and many factors you should keep in mind when calculating your return on investment. Some of the variables include overall business goals, the time needed for HubSpot’s content marketing integration, and the amount of manpower required to create and distribute the content necessary to manage a successful brand using inbound marketing.

Although it may seem like a lot, the inbound marketing methodology—and the brands using it—are at the top of their marketing game. This is particularly the case when speaking to lead generation, return on investment, and brand recognition. Doesn’t that sound awesome? So, the real question may be: what will it cost your business if you are not using inbound marketing?

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Thought Hive: The Beginner's Overview to HubSpot's Inbound Methodology

Posted by Jessica Jones Oct 3, 2016

Inbound marketing is unlike traditional, outbound marketing. It’s all about bringing the customer to your brand by addressing their needs through the four necessary stages of the buyer’s journey, i.e., attract, convert, close, and delight. And if you’ve heard of inbound marketing, chances are you’ve heard about HubSpot.

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8 Measures of Effectiveness within a B2B Email Marketing Strategy

Posted by Jessica Jones Sep 28, 2016

Email newsletters are great for keeping everyone on your email list up-to-date on the latest news and promotions. However, there is one catch. You want to make sure that you are creating effective email marketing campaigns that nurture and convert your leads into repeat customers. With that said, let’s explore three measures that your email marketing strategy needs in order to be effective for both your business and your audience.

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