Which is better inbound marketing or outbound marketing? You may have heard or have been asking yourself this question since the term was coined in 2009 by Brian Halligan and Dharmesh Shah. And with this feud, there’s still uncertainty in regards to which form of marketing is good for businesses.
However, the kicker is that both of these types of marketing are just ways to express different types of approaches marketers use to reach their respective audiences. For example, inbound marketing is more of a customer focused approach—attracting customers to your brand and allowing them to be guided through the funnel on their own terms in a holistic process. Versus, outbound marketing which is more business focused—attracting customers through product or service based advertising.
Therefore, regardless of either the inbound or outbound approach, the main focus should be on the additional tools and tactics needed to fuel both inbound and outbound strategies and how they specifically and strategically suit your company’s needs. Let’s take a look at these marketing tools, their individual benefits, and how your company can utilize them to master your marketing in 2016.