9 Reasons HubSpot and Inbound Marketing Work for Startups

Posted by Jessica Jones Jul 14, 2016

Let me guess, you own or operate a startup with a slim marketing budget, a ton of things to do, little to no time, and not enough staff to handle the meat and potatoes of your industry specifics, let alone marketing!

So how does a startup with little money, time, and manpower take the market by storm?

The answer is through a successful inbound marketing campaign that generates website traffic, encourages community engagement, and embraces thought leadership. Not only that, a successful campaign can bring about new visitors ready and waiting to be nurtured into new customers.

Let’s break down all of the lavish amenities that accompany the inbound marketing methodology by providing 9 reasons HubSpot and Inbound work together for your startup success with the help of CONTENT.

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Does a Certified HubSpot Partner Do Marketing Automation Better?

Posted by Jessica Jones Jul 13, 2016

As a business person, sometimes just once after your meetings are over, you don’t want to have to put on your other hats—from email marketing, to reviewing analytics, to making social updates, the list goes on. In fact, most folks never quite get all of their daily marketing tasks done, because of the innumerable tasks they have to do on a daily basis.

However, there’s good news. Due to many of today’s technological evolutions, you don’t have to worry about cramming in time to complete some of these marketing tasks on your daily to-do list. Now there’s a solution to make implementing them much more efficient. Let’s look into marketing automation and how HubSpot and a certified HubSpot partner can help manage your marketing tasks for you.

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How to Measure Brand Reach with Web Analytics

Posted by Jessica Jones Jul 6, 2016

There's more marketing data out there right now to overflow any spreadsheet and overwhelm statisticians who love number crunching even more than Nate Silver. Just the names of popular marketing metrics themselves can be too heady. That’s why in today’s blog, we’re defining key analytics like customer acquisition cost and lead management in order to hone in on how these measurements affect your brand reach.


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FAQ Friday: Your Questions about Advertising Content

Posted by Jessica Jones Jul 1, 2016

Are you uncomfortable asking for the sale? Are your products or services not performing the way you need them to? Are you in desperate need of finding effective ways to sell more? Look no further. In today’s blog, we’ll provide the answers to your questions about increasing your sales using your content to advertise your products or services.

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Advertising vs. Marketing Your Startup: The Battle of ROI

Posted by Cydne Stewart Jun 29, 2016

If you own (or work for) a startup, you undoubtedly know how heavily ROI factors into the decision-making process especially when it comes to weighing the options of advertising vs marketing your startup. When you are trying to make a major impact on a tight startup budget, you need to know that your investments will be fruitful and worthwhile. Not only that, you might not have the time and resources to feel like you’ve fully explored and researched all your options.

Well, fear not! We’ve done the heavy lifting for you. In today’s blog, discover insights about and comparisons of content marketing versus paid advertising. So if you’re in need of effective budgeting between paid advertising and content marketing, then read on, brave startup soldier! Read on!

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Thought Leadership Monday Mashup: Advertising & Marketing Videos

Posted by Jessica Jones Jun 13, 2016

In more ways than one might imagine, marketing and advertising underscore why inbound marketing has been a go-to method of marketing for years now. If you are looking into video as a marketing strategy, but need a bit more clarification, read on.

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Adding Value to Your Email Marketing Campaign Strategy for Startups

Posted by Cydne Stewart May 18, 2016

It is no secret that email marketing is one of the most powerful tools available to marketers. For the majority of marketers or business owners, the question is not what can you do with email, but rather how can you take this channel to the next level. Right?

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Email Marketing Tips That Get Clicks

Posted by Jessica Jones May 17, 2016

Email marketing is successfully used and extremely recommended for its simplicity, cost efficiency, and its outstanding return on investment for companies of all sizes and varieties.

And there's arguably no better way to deliver targeted messages to different members in your audience than email marketing campaigns—developing brand awareness as well as increasing your message’s shareability at the same time.

Social media marketing certainly comes close, but when it comes to targeted distinctions, measurability, analytics and cost efficiency, email marketing is truly in a league of its own.

However, the "secret" to email marketing is achieving high clicks and open rates among your customers. So if you’re struggling to “get the clicks”, let’s review five simple tips that you can incorporate into your email strategy—increasing your clicks and open rates to reach your marketing goals.

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FAQ Friday: Marketing Your Business in 2016

Posted by Jessica Jones May 13, 2016

Getting a handle over the 2016 marketing landscape can seem pretty daunting. Especially if you are new to the marketing wild west, finding current and pertinent research for your business is like grabbing for your alarm early in the morning. You know you need to turn it off and start your day, but you’ll do it in a few minutes.

You can’t however do that with your marketing. The alarm may be the blaring changes that need to happen for your business so that it’s not stuck in the funk of stagnation. So grabbing for it and turning it off is like going out there and finding that research needed to turn things around—starting a brand new day for your business.

Today, we got you covered. Think of us as the wake up call(s) you receive at hotels—giving you the "wake up" that you need with the convenience of an on-call dedication to your needs. Because in today’s FAQ Friday, we are providing the answers to your unanswered questions on the topic of how to market your business in 2016.

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How to Determine When You Need a Marketing Agency

Posted by Jessica Jones May 12, 2016

Determining whether you should outsource your marketing efforts or keep them designated to your current in-house team is a HUGE move for your business. Which is why, it is important to know if your business not only is ready for this move but if your business should make the move at all.

So if you’re curious as to whether or not your company needs to outsource a marketing agency and you need help in determining that decision, don’t fret. The following are four red flags with beneficial statistics to help you in detecting your company’s needs that are solvable with the help of an outsourced marketing agency.

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