Which is better inbound marketing or outbound marketing? You may have heard or have been asking yourself this question since the term was coined in 2009 by Brian Halligan and Dharmesh Shah. Because of this feud, there’s still uncertainty in regards to which form of marketing is good for businesses.
However, the kicker is that both of these types of marketing are just ways to express the types of approaches marketers use to reach their respective audiences. For example, inbound marketing is more of a customer focused approach—attracting customers to your brand and allowing them to be guided through the funnel on their own terms. Versus, outbound marketing which is more business focused—attracting customers through product or service based advertising.
Therefore, regardless of either inbound or outbound based marketing, the main focus should be on the other types of marketing needed to fuel both inbound and outbound strategies and how they specifically and strategically suit your business’ needs. So outside of the two main types of marketing, let’s look at four other types of marketing, their individual benefits, statistics as to how other business are utilizing these marketing strategies and key tips to determine how each one is necessary for your business.