Adding Value to Your Email Marketing Campaign Strategy for Startups

Posted by Cydne Stewart May 18, 2016

It is no secret that email marketing is one of the most powerful tools available to marketers. For the majority of marketers or business owners, the question is not what can you do with email, but rather how can you take this channel to the next level. Right?

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Email Marketing Tips That Get Clicks

Posted by Jessica Jones May 17, 2016

Email marketing is successfully used and extremely recommended for its simplicity, cost efficiency, and its outstanding return on investment for companies of all sizes and varieties.

And there's arguably no better way to deliver targeted messages to different members in your audience than email marketing campaigns—developing brand awareness as well as increasing your message’s shareability at the same time.

Social media marketing certainly comes close, but when it comes to targeted distinctions, measurability, analytics and cost efficiency, email marketing is truly in a league of its own.

However, the "secret" to email marketing is achieving high clicks and open rates among your customers. So if you’re struggling to “get the clicks”, let’s review five simple tips that you can incorporate into your email strategy—increasing your clicks and open rates to reach your marketing goals.

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FAQ Friday: Marketing Your Business in 2016

Posted by Jessica Jones May 13, 2016

Getting a handle over the 2016 marketing landscape can seem pretty daunting. Especially if you are new to the marketing wild west, finding current and pertinent research for your business is like grabbing for your alarm early in the morning. You know you need to turn it off and start your day, but you’ll do it in a few minutes.

You can’t however do that with your marketing. The alarm may be the blaring changes that need to happen for your business so that it’s not stuck in the funk of stagnation. So grabbing for it and turning it off is like going out there and finding that research needed to turn things around—starting a brand new day for your business.

Today, we got you covered. Think of us as the wake up call(s) you receive at hotels—giving you the "wake up" that you need with the convenience of an on-call dedication to your needs. Because in today’s FAQ Friday, we are providing the answers to your unanswered questions on the topic of how to market your business in 2016.

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How to Determine When You Need a Marketing Agency

Posted by Jessica Jones May 12, 2016

Determining whether you should outsource your marketing efforts or keep them designated to your current in-house team is a HUGE move for your business. Which is why, it is important to know if your business not only is ready for this move but if your business should make the move at all.

So if you’re curious as to whether or not your company needs to outsource a marketing agency and you need help in determining that decision, don’t fret. The following are four red flags with beneficial statistics to help you in detecting your company’s needs that are solvable with the help of an outsourced marketing agency.

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How to Use Marketing Management Analytics to Enhance Overall Business Success

Posted by Cydne Stewart May 10, 2016

Knowing how a website or site page is performing is crucial to the success of any business. Sometimes businesses hire others to stay informed and sometimes they build an in-house team. No matter who does the performance montoring it should be monitored and progress should be noted. In other words, if you don't know how your website is performing you may not be fully aware of how your business is performing. There are many ways you can track page performance and plan your content marketing SEO strategy.

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Thought Leadership Monday Mashup: Marketing 2016

Posted by Jessica Jones May 9, 2016

Which is better inbound marketing or outbound marketing? You may have heard or have been asking yourself this question since the term was coined in 2009 by Brian Halligan and Dharmesh Shah. Because of this feud, there’s still uncertainty in regards to which form of marketing is good for businesses.

However, the kicker is that both of these types of marketing are just ways to express the types of approaches marketers use to reach their respective audiences. For example, inbound marketing is more of a customer focused approach—attracting customers to your brand and allowing them to be guided through the funnel on their own terms. Versus, outbound marketing which is more business focused—attracting customers through product or service based advertising.

Therefore, regardless of either inbound or outbound based marketing, the main focus should be on the other types of marketing needed to fuel both inbound and outbound strategies and how they specifically and strategically suit your business’ needs. So outside of the two main types of marketing, let’s look at four other types of marketing, their individual benefits, statistics as to how other business are utilizing these marketing strategies and key tips to determine how each one is necessary for your business.

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Tips for Your Next Successful Inbound Marketing Campaign

Posted by Cydne Stewart Apr 19, 2016

Are you utilizing the most efficient content distribution methods for your inbound marketing campaign strategy?

Chances are, you might be passing up a few key elements that could assist in driving highly qualified traffic to your business blog and company website. To ensure your efforts are not tossing lead generation opportunities aside, we have compiled a list of reminders for you to use in your next successful inbound marketing campaign strategy development process.

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Increase Your Brand Engagement with Lead Nurturing Workflows

Posted by Jessica Jones Apr 14, 2016

In this customer focused industry, brand engagement is king to retaining brand awareness and a positive overall experience for your audience. Ultimately, brand engagement is all about creating a personal relationship with your audience to your brand. In fact, brand engagement measures how consumers perceive your brand, how well you have communicated your brand, and whether the experience of your brand stands up to the promises it makes.

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Lead Nurturing Best Practices for a Unique User Experience

Posted by Cydne Stewart Apr 13, 2016

 

By now, any marketing manager, business owner, or content creator should know how important lead nurturing is to the success of a company. But why?

From a content development perspective, there are trends you can follow, topics you can present, and informative ways to develop thought leadership with your lead nurturing campaigns.

The lead nurturing campaign element of your inbound marketing campaign should be very well planned, monitored and tracked. There should be a unique formula for each product, service or business focus. – However, it is up to your analytics tracking and A/B testing to perfect the process.

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The Anatomy of a Lead Generating Website

Posted by Jessica Jones Mar 30, 2016

Your website is your digital liaison between your business and your current and potential customers. It’s a place to provide your products and services and creating a digital experience to nurture your visitors, leads and customers.  

Did you know that 90% of buying decisions are influenced by visual factors. However, if your website is performing any of the following, you may be hampering their experience, affecting their decision to buy from you.  

  • Cluttered Navigation
  • Bland Headlines and Copy
  • Non-existent or Non-useful CTAs
  • Confusing User Experience
  • Nurtures Doubt and Distrust Immediately: lack of logo, testimonials, social media

As you can probably tell, these are the 5 do's for bad website design. Consider this, if your website exemplifies any of the above examples, your company is GREATLY missing out.  Because, 94% of people cite website design as the reason they mistrusted or rejected a website. That's HUGE!

Yet despite this potentially detrimental number, there's also positive potential here. Imagine instead if you have good website design then that 94% could become recurring visitors and potential leads. So, let's instead breakdown the 5 do’s of great website design so that during your next redesign project you can have a great, lead generating and nurturing website.

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Improve Your User Experience with Creative Marketing Solutions

Posted by Cydne Stewart Mar 24, 2016

Finding the right balance between creative marketing solutions and user experience can be a difficult task. However, if you have a website redesign on the horizon, it may be your chance to get ahead of the competition.

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Looking for a Better Approach to Marketing Management?

Posted by Cydne Stewart Mar 17, 2016

Whether you’re a small business, a solopreneur, or part of a larger corporation, marketing management is likely one of the biggest challenges you face. Inbound marketing takes a significant amount of time and numerous trial runs to get it right.

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