How to Use Marketing Management Analytics to Enhance Overall Business Success

Posted by Cydne Stewart May 10, 2016

Knowing how a website or site page is performing is crucial to the success of any business. Sometimes businesses hire others to stay informed and sometimes they build an in-house team. No matter who does the performance montoring it should be monitored and progress should be noted. In other words, if you don't know how your website is performing you may not be fully aware of how your business is performing. There are many ways you can track page performance and plan your content marketing SEO strategy.

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Thought Leadership Monday Mashup: Marketing 2016

Posted by Jessica Jones May 9, 2016

Which is better inbound marketing or outbound marketing? You may have heard or have been asking yourself this question since the term was coined in 2009 by Brian Halligan and Dharmesh Shah. Because of this feud, there’s still uncertainty in regards to which form of marketing is good for businesses.

However, the kicker is that both of these types of marketing are just ways to express the types of approaches marketers use to reach their respective audiences. For example, inbound marketing is more of a customer focused approach—attracting customers to your brand and allowing them to be guided through the funnel on their own terms. Versus, outbound marketing which is more business focused—attracting customers through product or service based advertising.

Therefore, regardless of either inbound or outbound based marketing, the main focus should be on the other types of marketing needed to fuel both inbound and outbound strategies and how they specifically and strategically suit your business’ needs. So outside of the two main types of marketing, let’s look at four other types of marketing, their individual benefits, statistics as to how other business are utilizing these marketing strategies and key tips to determine how each one is necessary for your business.

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Tips for Your Next Successful Inbound Marketing Campaign

Posted by Cydne Stewart Apr 19, 2016

Are you utilizing the most efficient content distribution methods for your inbound marketing campaign strategy?

Chances are, you might be passing up a few key elements that could assist in driving highly qualified traffic to your business blog and company website. To ensure your efforts are not tossing lead generation opportunities aside, we have compiled a list of reminders for you to use in your next successful inbound marketing campaign strategy development process.

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Increase Your Brand Engagement with Lead Nurturing Workflows

Posted by Jessica Jones Apr 14, 2016

In this customer focused industry, brand engagement is king to retaining brand awareness and a positive overall experience for your audience. Ultimately, brand engagement is all about creating a personal relationship with your audience to your brand. In fact, brand engagement measures how consumers perceive your brand, how well you have communicated your brand, and whether the experience of your brand stands up to the promises it makes.

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Lead Nurturing Best Practices for a Unique User Experience

Posted by Cydne Stewart Apr 13, 2016

 

By now, any marketing manager, business owner, or content creator should know how important lead nurturing is to the success of a company. But why?

From a content development perspective, there are trends you can follow, topics you can present, and informative ways to develop thought leadership with your lead nurturing campaigns.

The lead nurturing campaign element of your inbound marketing campaign should be very well planned, monitored and tracked. There should be a unique formula for each product, service or business focus. – However, it is up to your analytics tracking and A/B testing to perfect the process.

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The Anatomy of a Lead Generating Website

Posted by Jessica Jones Mar 30, 2016

Your website is your digital liaison between your business and your current and potential customers. It’s a place to provide your products and services and creating a digital experience to nurture your visitors, leads and customers.  

Did you know that 90% of buying decisions are influenced by visual factors. However, if your website is performing any of the following, you may be hampering their experience, affecting their decision to buy from you.  

  • Cluttered Navigation
  • Bland Headlines and Copy
  • Non-existent or Non-useful CTAs
  • Confusing User Experience
  • Nurtures Doubt and Distrust Immediately: lack of logo, testimonials, social media

As you can probably tell, these are the 5 do's for bad website design. Consider this, if your website exemplifies any of the above examples, your company is GREATLY missing out.  Because, 94% of people cite website design as the reason they mistrusted or rejected a website. That's HUGE!

Yet despite this potentially detrimental number, there's also positive potential here. Imagine instead if you have good website design then that 94% could become recurring visitors and potential leads. So, let's instead breakdown the 5 do’s of great website design so that during your next redesign project you can have a great, lead generating and nurturing website.

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Improve Your User Experience with Creative Marketing Solutions

Posted by Cydne Stewart Mar 24, 2016

Finding the right balance between creative marketing solutions and user experience can be a difficult task. However, if you have a website redesign on the horizon, it may be your chance to get ahead of the competition.

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Looking for a Better Approach to Marketing Management?

Posted by Cydne Stewart Mar 17, 2016

Whether you’re a small business, a solopreneur, or part of a larger corporation, marketing management is likely one of the biggest challenges you face. Inbound marketing takes a significant amount of time and numerous trial runs to get it right.

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Thought Leadership Monday Mashup: Inbound Product Marketing & Product Management

Posted by Cydne Stewart Jan 18, 2016

Anyone in the online world will tell you that when you are buying and selling online, you never know just what you are going to get. Of course, you should be able to rely on the words of another individual but when you are talking about online, there is always that "what if" factor. 

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Thought Leadership Monday Mashup: Marketing Content Management

Posted by Cydne Stewart Jan 11, 2016

The key to thought leadership is telling your story with a sense of sharp expertise that attracts readers to your brand. The process of convincing new customers that your brand is right for them revolves around building trust and loyalty through marketing content management / thought leadership. Your role as a thought leader is to attract, convert, close, and delight.

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