Increase Your Brand Engagement with Lead Nurturing Workflows

Posted by Jessica Jones Apr 14, 2016 6:00:00 AM

In this customer focused industry, brand engagement is king to retaining brand awareness and a positive overall experience for your audience. Ultimately, brand engagement is all about creating a personal relationship with your audience to your brand. In fact, brand engagement measures how consumers perceive your brand, how well you have communicated your brand, and whether the experience of your brand stands up to the promises it makes.

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Lead Nurturing Best Practices for a Unique User Experience

Posted by Cydne Stewart Apr 13, 2016 6:00:00 AM

 

By now, any marketing manager, business owner, or content creator should know how important lead nurturing is to the success of a company. But why?

From a content development perspective, there are trends you can follow, topics you can present, and informative ways to develop thought leadership with your lead nurturing campaigns.

The lead nurturing campaign element of your inbound marketing campaign should be very well planned, monitored and tracked. There should be a unique formula for each product, service or business focus. – However, it is up to your analytics tracking and A/B testing to perfect the process.

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The Anatomy of a Lead Generating Website

Posted by Jessica Jones Mar 30, 2016 6:00:00 AM

Your website is your digital liaison between your business and your current and potential customers. It’s a place to provide your products and services and creating a digital experience to nurture your visitors, leads and customers.  

Did you know that 90% of buying decisions are influenced by visual factors. However, if your website is performing any of the following, you may be hampering their experience, affecting their decision to buy from you.  

  • Cluttered Navigation
  • Bland Headlines and Copy
  • Non-existent or Non-useful CTAs
  • Confusing User Experience
  • Nurtures Doubt and Distrust Immediately: lack of logo, testimonials, social media

As you can probably tell, these are the 5 do's for bad website design. Consider this, if your website exemplifies any of the above examples, your company is GREATLY missing out.  Because, 94% of people cite website design as the reason they mistrusted or rejected a website. That's HUGE!

Yet despite this potentially detrimental number, there's also positive potential here. Imagine instead if you have good website design then that 94% could become recurring visitors and potential leads. So, let's instead breakdown the 5 do’s of great website design so that during your next redesign project you can have a great, lead generating and nurturing website.

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Improve Your User Experience with Creative Marketing Solutions

Posted by Cydne Stewart Mar 24, 2016 6:00:00 AM

Finding the right balance between creative marketing solutions and user experience can be a difficult task. However, if you have a website redesign on the horizon, it may be your chance to get ahead of the competition.

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Looking for a Better Approach to Marketing Management?

Posted by Cydne Stewart Mar 17, 2016 6:00:00 AM

Whether you’re a small business, a solopreneur, or part of a larger corporation, marketing management is likely one of the biggest challenges you face. Inbound marketing takes a significant amount of time and numerous trial runs to get it right.

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Thought Leadership Monday Mashup: Inbound Product Marketing & Product Management

Posted by Cydne Stewart Jan 18, 2016 6:55:40 PM

Anyone in the online world will tell you that when you are buying and selling online, you never know just what you are going to get. Of course, you should be able to rely on the words of another individual but when you are talking about online, there is always that "what if" factor. 

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Thought Leadership Monday Mashup: Marketing Content Management

Posted by Cydne Stewart Jan 11, 2016 1:12:30 PM

The key to thought leadership is telling your story with a sense of sharp expertise that attracts readers to your brand. The process of convincing new customers that your brand is right for them revolves around building trust and loyalty through marketing content management / thought leadership. Your role as a thought leader is to attract, convert, close, and delight.

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Tips for Managing a Relationship with Outsourced Marketing Agencies

Posted by Cydne Stewart Dec 29, 2015 7:30:00 AM

In the days of yore, the only way for a small business to infuse life into their marketing strategy was to hire some well-compensated executive. However, today's outsourced marketing solutions offer several benefits over hiring a new full time employee. Outsourced marketing companies offer increased level of flexibility, reduced costs, and the ability to tap into a range of expertise on-demand.

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Thought Leadership Monday Mashup: Outsourced Marketing Management

Posted by Cydne Stewart Dec 28, 2015 2:01:12 PM

Companies have seemingly always outsourced right-brain marketing activities to advertising agencies then, later, web and app development firms. The reason is simple - most business owners are focused on engaging their customers and increasing their profitability and don't have the in-house marketing resources to attend to everything at once.

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How to Balance Content Management and Marketing Automation

Posted by Cydne Stewart Nov 19, 2015 4:36:38 PM

Inbound marketing is a series of trust building exercises that can help you to lead prospects through the buying process. The fact is, a recent study by Gleanster Research found that 50% of qualified leads are not ready to immediately purchase your products or services. That means that in order to convert those qualified leads into sales, you’ll need to develop a relationship of trust and authority with those prospects that will lead them through your sales funnel and help them reach their buying decision.

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