Thought Leadership Monday Mashup: Marketing Automation Company

Posted by Cydne Stewart Nov 16, 2015 6:05:53 PM

Most if not everyone has heard of marketing automation, drip marketing, lead nurturing, or some form of customer experience automation for marketing and sales. After all, the adoption of marketing automation is expected to increase by 50% by 2015.

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What's the Difference Between Integrated Marketing & Inbound Marketing?

Posted by Cydne Stewart Sep 23, 2015 11:00:00 AM


Integrated marketing, according to Wikipedia, is;  "an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other."

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What is an Inbound Marketing Game Plan?

Posted by Cydne Stewart Sep 22, 2015 11:00:00 AM

Inbound marketing is a mixture of thought leadership, innovation, and science. Your inbound marketing game plan is, or should, encompass all of these elements and be tailor-made to fit your business. Think of it as a more targeted version of a traditional marketing plan with a concentration on high-impact content development goals. Your marketing game plan should provide insight on ways to influence and adopt a more measurable and effective inbound marketing strategy.

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Organizing the Proper Content Messaging for a Better Branding Strategy

Posted by Cydne Stewart Sep 18, 2015 9:30:00 AM

When developing a branding strategy, you should know what you are trying to communicate first. Are you looking to spread the word about a sale? Do you have a new product on the horizon and need to solicit some valuable customer input? Have you set a pre-launch campaign and are looking to shout it from the rooftops? We can all agree that each of these messages hold their own spot in the content distribution cue for various reasons, but all should be focused on one thing. This one thing should be tied to all of your marketing initiatives — the success of the business, product, or service.

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The Inevitable Convergence of Interactive Design, Video Production, and Marketing Strategy

Posted by Cydne Stewart Sep 17, 2015 10:00:00 AM

Have you incorporated interactive design and online video into your marketing arsenal yet?

Online platforms that incorporate video and interactive communication modules will only continue to evolve as time goes on. The demand generation has made an impact on the way in which we consume products and use services as a whole—it’s all just a click or a touch away. Based on how people access and consume information, interactive design and online video marketing were bound to converge.

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How to Design a Business Logo with 3D Animation

Posted by Patrick Heley Sep 14, 2015 2:00:00 PM

Our client, The Beer Channel, needed a logo design and an opening animation sequence for their show Bru AppetitOne of the biggest questions that faces our design team is how to design a business logo with 3D animation. So we created this mini tutorial. We first created several static comps of the logo and when we got sign-off, moved forward with animating the logo.

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The Benefits of HubSpot and Marketing Automation

Posted by Cydne Stewart Sep 3, 2015 9:30:00 AM

Explore using the benefits of marketing automation and the HubSpot platform.

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What is Content Marketing and Why Use it?

Posted by Cydne Stewart Sep 2, 2015 10:56:00 AM

 

We like to think about content marketing as a way of creating and sharing content such as blog posts, social media updates, white papers, and eBooks. This content marketing approach is also a way to generate leads, build brand awareness and community engagement, and creating thought leadership to assist website visitors in developing an opinion of your brand.

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Thought Leadership Monday Mashup: White Hat Marketing

Posted by Cydne Stewart Aug 31, 2015 2:35:00 PM

Inbound marketing is a method of marketing that encourages engagement around your brand. It provides a way to build a foundation of content supporting and attracting customers to your value proposition. Inbound marketing is a way to attract, convert, close, and delight customers into your brand’s most valuable word of mouth marketers. It is designed around the idea of attracting new customers while cultivating a relationship with your current customer base in a way that provides value and thought leadership, and insight into their purchase decisions and motivation.

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Marketing Automation Strategy—Are You Maximizing ROI?

Posted by Cydne Stewart Aug 26, 2015 9:30:00 AM

Integrating your marketing automation platform into your current web development process can be a bit confusing. There are a lot of moving parts in web development. Throw in automation without proper understanding and planning you could have a digital mess on your hands.

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Direct Images Interactive is an inbound marketing agency specializing in high-impact video production and online graphic design. We are centrally located between Oakland, San Francisco and San Jose. Come see us at The Gate in San Leandro, a thriving tech-hub of innovators. What can we do for you?

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