What is Content Marketing and Why Use it?

Posted by Cydne Stewart Sep 2, 2015


We like to think about content marketing as a way of creating and sharing content such as blog posts, social media updates, white papers, and eBooks. This content marketing approach is also a way to generate leads, build brand awareness and community engagement, and creating thought leadership to assist website visitors in developing an opinion of your brand.

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Thought Leadership Monday Mashup: White Hat Marketing

Posted by Cydne Stewart Aug 31, 2015

Inbound marketing is a method of marketing that encourages engagement around your brand. It provides a way to build a foundation of content supporting and attracting customers to your value proposition. Inbound marketing is a way to attract, convert, close, and delight customers into your brand’s most valuable word of mouth marketers. It is designed around the idea of attracting new customers while cultivating a relationship with your current customer base in a way that provides value and thought leadership, and insight into their purchase decisions and motivation.

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Marketing Automation Strategy—Are You Maximizing ROI?

Posted by Cydne Stewart Aug 26, 2015

Integrating your marketing automation platform into your current web development process can be a bit confusing. There are a lot of moving parts in web development. Throw in automation without proper understanding and planning you could have a digital mess on your hands.

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Thought Leadership Monday Mashup: Marketing Automation Strategy

Posted by Cydne Stewart Aug 24, 2015

No matter which way you slice the pie, marketing automation is a holistic approach to digital marketing and building an online presence. Marketing automation allows for you to grab hold of your online presence and begin to spread the value your brand offers, in a way that will resonate better with your audience and potential customers. This form of marketing via automation is not a shortcut and it can be thought of as a way to better your communication with your audience. A lot of the time, brands get caught up in the ability to spread news like wildfire and overstep their boundaries within their audience's inbox. Think of it this way, your online presence is a direct reflection of the fluidity and agility of your marketing efforts—not the quantity.

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The Inner Workings of a Growth Driving Email Marketing Campaign

Posted by Cydne Stewart Aug 20, 2015

Goal setting, planning, and strategizing each email seems like a lot of work, but when done properly, a streamlined email marketing program can effectively increase customer lifetime value and thus help drive business growth. The key to email marketing success is establishing a process that addresses each of the aforementioned tasks in an in-depth manner to help further the overall success of your business. Developing a framework before you perfect the process is crucial and will help you avoid missteps in your email marketing campaigns.

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Thought Leadership Monday Mashup: Effective Email Marketing

Posted by Cydne Stewart Aug 17, 2015

Marketers are always on the lookout for ways to amass data and foster a more holistic approach to educating website visitors, leads, and even current customers. Providing the right content at the proper time your target audience’s buyer’s journey resonates well with business initiatives, organic search, and fulfills your top priority—meeting the needs of your audience. Producing effective marketing content for a particular target audience is where data capturing comes in handy. Email marketing is a great way to see into the minds and behaviors of your most valued customers.

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FAQ Friday: Developing Social Listening Strategy

Posted by Mathilde Heinemann Aug 14, 2015

We all have that friend that talks and talks, and doesn’t listen or add anything to the conversation. Blowing up your phone when something is going on in their life, but never answering when you have an important question. Why would you do the same with your marketing? Talking without listening is bad for everyonejust don’t do it. Instead, spend some time cultivating a good social listening strategy and be there for your customers when they need you.

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How to Build Community with Social Listening

Posted by Cydne Stewart Aug 13, 2015

Developing a sound process for social listening is a must. It can be difficult to learn where to find your most valuable feedback, what to listen for, and how to turn what you hear into assets to better your marketing performance. You are not alone—many marketers struggle with information overload and the changing of the times as it pertains to the digital world. Let’s take a step back and look at some of the ways you can improve your marketing mix with social listening.

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Improve Your Social Listening Strategy With These Tips and Tricks

Posted by Cydne Stewart Aug 12, 2015

There are many ways to gather data for more effective and efficient digital marketing. Google analytics, HubSpot analytics, Twitter analytics - heck, most social platforms have their very own analytics. Data capturing capabilities of all sorts exist with email marketing, content distribution, and the gamut of methods used for content marketing in the digital realm. But, are the insights gathered at each medium enough to sustain a productive and successful marketing mix? Can you gain the information needed to provide what your customers with what they want, when they want it, in a manner that helps solve their problems and guide them through the buyer's journey? Not always.

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Improve Content Marketing with Social Listening

Posted by Cydne Stewart Aug 11, 2015

You are a marketer. You know how important content (and its distribution) is to the success of your digital marketing. You know the ins and outs of digital marketing require attention to detail, premium process, and project management. You know you have the ability to provide information to your website visitors, leads, and customers. The difficulty comes when deciding what that information is and how your audience consumes their most valued content.

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