Personalization has come to the forefront of most marketing experiences. Businesses are benefiting from incorporating smart content into their marketing. However, jumping off the deep end into smart content without proper preparation can leave you with a lot of explaining with your audience. In fact, put them in the conversation and in every avenue of your brand with these seven benefits to using personalized website content for a dynamic website and an overall engaging user experience.

It has taken a while, but user experience has become a vital part of the success of companies of all sizes in every industry. Having an enjoyable digital experience to provide for website visitors is crucial. There are a lot of moving parts, and some research and strategy may require you to roll up your sleeves and get down to work. Let’s clarify some of the ways you can improve the user experience research process and better your company’s website with interactive marketing and growth driven design.

These days, most designers worth their salt know that the way to approach modern website design is mobile-first. Mobile devices have overtaken desktop PCs as the viewing platform of choice, and 85% of smartphone usage is done through apps rather than the mobile web. It is safe to say most websites are seeing better conversion rate when they are utilizing responsive design websites.

Are you thinking about redesigning your website right now to tap into new trends driving more business? If not, then you should. Understanding modern web design trends can help make your website planning process easier.

The world is constantly changing with increasing changes undoubtedly happening in your industry right now.

So, when you build your website for your startup, ask yourself this: should my website be a static version where the information essentially doesn't change? Or should my website be dynamic and responsive as your business grows and changes?

In today’s challenging economy, a small business owner is often forced to wear many hats during a typical business day. From accounting, payables and receivables to sales and marketing, running a small business takes time, knowledge and effort across multiple tasks to survive and grow.

With all of the new technology, there are many ways to stand out from the rest of the pack. In fact, there are so many options, tools, and resources you can incorporate into your plan and process, it can become overwhelming. But it’s important to nail down the details prior to jumping into a site redesign or development project to satisfy your business website needs.

It may have been the case in the past that simply having an online presence was enough to give you a fair shot against your competitors. In 2017, that couldn’t be further from the truth. Now that everything is web-centric in this digital age, you can’t expect a sub-par website to be of any service to you at all. If your site isn’t getting the traffic you want, has an outdated look, or employs outdated or obsolete technology (we’re looking at you, Flash), it may be time for a website redesign.

As the process of building a website evolves and more technology becomes available, so does the importance of keeping up with the functionality of a modern website.

With all of the new marketing technology currently being used today, there are many ways to stand out from the rest of the pack. In fact, there are so many options, tools, and resources that you can incorporate into your strategy that it can become overwhelming.

However, it’s important to nail down the details before jumping right into a site redesign or website development project to satisfy your website’s needs. With that said, let’s zero in on the 10 major elements that every business website needs in order to prosper in 2017.