Growth-driven design is a smarter, more agile approach that will produce better results with little risk. It's time for you to learn this new process.

With every passing year, the ubiquity of the Internet becomes further and further embedded into our culture and society. The growth of the digital marketplace is accelerating, as more businesses upgrade their online presence and become more competitive in terms of optimization and interaction. In today’s FAQ Friday, we tackle some common questions pertaining to the immediate future of web development.

Updating your website shouldn’t be a stressful, overwhelming process that takes place every few years. Ideally, your site should constantly be evolving and improving just like your company. Using the scrum method is a useful tool, but incorporating growth-driven design will take your redesign process to the next level.

The future of digital marketing revolves around the personalization and engagement that companies must give to attract, convert and retain their customers.

Old-school outbound marketing believes the best way to market your products and services is by putting you and your products before the customer's preferences.

We’ve all heard it before: Your website is your best salesperson, 24/7, 365 days a year. Having such an immense sales tool is essential for competing in the online marketplace of 2017. But how can you create a truly powerful website without spending a fortune?

“I can’t prove ROI from my website.” “I don’t have the technical skills required for a complete site rehaul.” “We don’t have the budget to update our website, it’s already live so why change it?” Sound familiar? There are lots of common objections to redesigning a company website, but incorporating an Inbound marketing strategy into a website restructuring can pay immense dividends down the road. Here are 10 reasons why.

Your website is an exceptional place to match your brand messaging to the needs of your different buyer personas and website visitors. As a result, you will have a better-performing, longer-standing, and more productive community building machine. Let's take a look at the "must have" technical elements of a successful website.

Think about the last time you purchased something. Was it an impulse buy? Did you break something and must replace it? Perhaps you were feeling generous and bought a gift for someone?

In the noisy world of eCommerce it can be difficult to filter out the meaningful moments which influence a person’s purchasing decision. The amalgamation of these moments is referred to as the buyer’s journey, and it is an immensely powerful business tool.

In 2017, the world is more connected than ever. Social media has been completely ingrained in modern society and is here to stay...for personal and professional interactions.

On a personal level, social media lets us maintain community and sense of group identity, and keep in touch with people all over the world. On a business level, it provides an excellent opportunity to learn about the goals and pain points of prospective customers. Since your best-fit buyer personas are already out there posting their wants and needs online, why not engage with them on those very channels? It’s time your team begins to master the practice of social selling.

It’s time for a redesign. If you are a fan of home makeover shows (as I am) you are probably excited yet nervous about how your vision will actually play out. Well, exhale because all your qualms will be answered in our website redesign edition of FAQ Friday.

With new marketing technology today, there are many ways to stand out from the pack. In fact, there are so many tools and resources you can incorporate into your strategy, it can seem overwhelming. It’s important to identify the absolute best practices to excel your website reach and satisfy your website’s needs. With that said, let’s zero in on the 9 major elements that every business website needs to prosper in 2017.

In today’s Thought Hive, we’ll look at ways you can refresh your website and set your company up for success.