2017 Website Planning Made Easy with these Modern Web Design Trends

Posted by Jessica Jones Jan 4, 2017 6:00:00 AM

Are you thinking about your website right now at the start of 2017? If not, then you should. Understanding modern web design trends can help make your website planning process easy this year.

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FAQ Friday: What is a Lead Generating Website?

Posted by Jessica Jones Dec 9, 2016 6:00:00 AM

You’re not online 24/7 and neither is your team. However, your website is. But is your website generating leads even when you’re not online? In today’s FAQ Friday, let’s review some lead generation ideas especially when it comes to transforming your website into a lead generating one.

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How to Get Your Website to Work for You After a Website Redesign

Posted by Donna Tate Dec 7, 2016 6:00:00 AM

You’ve done it! You’ve published your new website. You went through the process of choosing fonts, colors, graphics. You made sure the text was on point with your brand. You painstakingly went through every page with a fine-toothed comb to make sure that it was exactly what you wanted and it looked exactly how it was supposed to look on every conceivable device. Months of your life are in this website. And now that it is published, what do you do?

FORGET ABOUT IT.

It sits in limbo with no updates, no refreshes, waiting for one day when you decide…it’s time to totally redo the website again.

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Thought Hive: Small Business Advertising Ideas using Website Redesign

Posted by Jessica Jones Dec 5, 2016 6:00:00 AM

As a small business, you may be working with a limited budget. But, what if you could save money just by continuously investing in your top salesperson?

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FAQ Friday: How to Make My Website Better with Modern Web Design

Posted by Jessica Jones Nov 11, 2016 6:00:00 AM

With all the trends and terms floating around, what should you really focus on that will make your website better? What modern web design trend is a passing fad or will actually make a difference in your site’s success? Let’s find out in today’s FAQ Friday.

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Creating a Digital Experience with These Modern Mobile Design Trends

Posted by Jessica Jones Nov 9, 2016 6:00:00 AM

Mobile devices have overtaken desktop as the viewing platform of choice, and 85% of smartphone usage is done through apps rather than the mobile web. It is safe to say most websites are seeing better conversion rate when they are utilizing responsive website design.

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Thought Hive: Refresh Your Website Design Process with These 4 Tips

Posted by Jessica Jones Nov 7, 2016 6:00:00 AM

Your website is an exceptional way to match your brand messaging to the needs of different buyer personas. By taking the time to categorize your pages to fit these personas, and offer content in a way that your prospects can easily find what’s relevant to them, you will have a better performing, longer standing, and more productive business building machine for your company. Unfortunately, if your site is not performing at 100, you are probably throwing away valuable leads every hour of every day.

Now, what if you could fix that and have this hard-working machine up and running 24 hours a day—always attracting leads, converting visitors into contacts WHILE growing your personal base of customers into brand advocates?

Sounds good, right?

In today’s Thought Hive, let’s take a look at some action items you can take today to better position your website for success.

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FAQ Friday: Your Questions about the Website Redesign Process Answered

Posted by Jessica Jones Sep 16, 2016 6:00:00 AM

It may have been the case in the past that simply having an online presence was enough to give you a fair shot against your competitors. Now, that couldn’t be further from the truth. Now that everything is web-centric, you can’t expect a sub-par website to do you any service at all. If your site isn’t getting the traffic you want, has an outdated look, or supports outdated or obsolete technology (we’re looking at you, Flash), it may be time for a website redesign. If you’re wondering where to start, you’re not alone. Be prepared for your next website redesign with the help of today’s Q&A.

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Refresh Your Brand Messaging with a Dynamic Website Content Audit

Posted by Jessica Jones Sep 14, 2016 6:00:00 AM

The underlying purpose of a content audit is not to go through your existing content like your mom going through your Facebook photos. Rather, a content audit is used as a starting point for refreshing your content development strategy, website redesign, content strategy and much more. In today’s In-Sites, explore how to refresh your brand message by updating your website with a dynamic content audit.

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7 Benefits of Personalized Website Content and a Dynamic Website

Posted by Jessica Jones Aug 9, 2016 6:00:00 AM

Personalization has come to the forefront of most marketing experiences. Businesses are benefiting from incorporating smart content into their marketing strategies more and more each day. However, jumping off the deep end into smart content without proper preparation can leave you with a lot of explaining with your audience. In fact, put them in the conversation and in every avenue of your brand with these seven benefits to using personalized website content for a dynamic website and an overall engaging user experience.

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