Your website is your digital liaison between your business and your current and potential customers. It’s a place to provide your products and services and creating a digital experience to nurture your visitors, leads and customers.
Did you know that 90% of buying decisions are influenced by visual factors. However, if your website is performing any of the following, you may be hampering their experience, affecting their decision to buy from you.
- Cluttered Navigation
- Bland Headlines and Copy
- Non-existent or Non-useful CTAs
- Confusing User Experience
- Nurtures Doubt and Distrust Immediately: lack of logo, testimonials, social media
As you can probably tell, these are the 5 do's for bad website design. Consider this, if your website exemplifies any of the above examples, your company is GREATLY missing out. Because, 94% of people cite website design as the reason they mistrusted or rejected a website. That's HUGE!
Yet despite this potentially detrimental number, there's also positive potential here. Imagine instead if you have good website design then that 94% could become recurring visitors and potential leads. So, let's instead breakdown the 5 do’s of great website design so that during your next redesign project you can have a great, lead generating and nurturing website.