FAQ Friday: Your Questions about the Website Redesign Process Answered

Posted by Jessica Jones Sep 16, 2016

It may have been the case in the past that simply having an online presence was enough to give you a fair shot against your competitors. Now, that couldn’t be further from the truth. Now that everything is web-centric, you can’t expect a sub-par website to do you any service at all. If your site isn’t getting the traffic you want, has an outdated look, or supports outdated or obsolete technology (we’re looking at you, Flash), it may be time for a website redesign. If you’re wondering where to start, you’re not alone. Be prepared for your next website redesign with the help of today’s Q&A.

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Refresh Your Brand Messaging with a Dynamic Website Content Audit

Posted by Jessica Jones Sep 14, 2016

The underlying purpose of a content audit is not to go through your existing content like your mom going through your Facebook photos. Rather, a content audit is used as a starting point for refreshing your content development strategy, website redesign, content strategy and much more. In today’s In-Sites, explore how to refresh your brand message by updating your website with a dynamic content audit.

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Is A Traditional Website Still Effective Website Design?

Posted by Jessica Jones Jul 27, 2016

In technology, one of the greatest living histories of evolution that we use on a daily basis is the Internet. The leaps and bounds that the Internet has been able to cast into the realm of possibility is astounding. From Wifi to social media and even live streaming, the way we interact with the world is not only mobile but even smaller as well, i.e., smartphones and tablets.

Yet with the Internet, we can’t forget websites. From tiled photo backgrounds of MySpace profiles to interactive websites from companies like HP & HubSpot, this evolution has grown in its own right.

Let’s take a look back at the evolution of the website and breakdown whether not traditional web design is still effective in today’s technological world.

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FAQ Friday: Your Questions about Advertising Content

Posted by Jessica Jones Jul 1, 2016

Are you uncomfortable asking for the sale? Are your products or services not performing the way you need them to? Are you in desperate need of finding effective ways to sell more? Look no further. In today’s blog, we’ll provide the answers to your questions about increasing your sales using your content to advertise your products or services.

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How Can a Dynamic Website Increase Startup Sales

Posted by Jessica Jones Jun 8, 2016

Content marketing that isn't personalized for buyer personas and informed by data-driven market research is costing you conversions. While many marketing executives know, in theory, that serving the right message when prospects are ready is the holy grail, many still struggle to get the timing right.

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FAQ Friday: Creating a User Experience in 2016

Posted by Cydne Stewart Jun 3, 2016

In this edition of FAQ Friday, we will discuss how to create a user experience, why it is relevant to your business, and the many benefits of providing a pleasant user experience in 2016.

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The Anatomy of an Uber-Effective Marketing Email

Posted by Jessica Jones May 19, 2016

Email marketing allows you to cost-efficiently send relevant, personalized messages to your prospective and current customers in real-time. And because you can send emails in real-time, you can receive real-time data on your audience’s wants and needs. For example, sending follow-up messages is a great way to continually nurture your audience especially if say a customer shows particular interest by clicking on an embedded link from one of your most recent emails. Ultimately, the email marketing horizon is really limitless. Today, we’ll provide you with a template to building an on-point email in order to achieve effective email marketing success.

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Email Marketing Tips That Get Clicks

Posted by Jessica Jones May 17, 2016

Email marketing is successfully used and extremely recommended for its simplicity, cost efficiency, and its outstanding return on investment for companies of all sizes and varieties.

And there's arguably no better way to deliver targeted messages to different members in your audience than email marketing campaigns—developing brand awareness as well as increasing your message’s shareability at the same time.

Social media marketing certainly comes close, but when it comes to targeted distinctions, measurability, analytics and cost efficiency, email marketing is truly in a league of its own.

However, the "secret" to email marketing is achieving high clicks and open rates among your customers. So if you’re struggling to “get the clicks”, let’s review five simple tips that you can incorporate into your email strategy—increasing your clicks and open rates to reach your marketing goals.

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Thought Leadership Monday Mashup: Email Design Inspirations

Posted by Jessica Jones May 16, 2016

If diamonds are a girl’s best friend, then email should be the same for your business. However, you can’t just write a static email and expect it to nurture your leads.

When your visitors exchange their emails for your content offer, this interaction represents the first transaction that they will experience with your brand. Meaning, that this transaction is foundational before they’re even nurtured into cultivating an interest to your product or service.

Email is an intimate relationship between you and your audience. In fact:

So why not make it a worthwhile and memorable experience for them. Designing your emails with your end user in mind can help you to establish your brand identity, engage your readers and grow your business. That’s why quality and value should be the basis of your email design—creating a visually informational and engaging piece of content delivered right into your audience’s inbox.

With that being said, let’s look at some email design inspirations—embodying the quality, value, and successful popular trends that both nurture and engage an audience.

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FAQ Friday: Hire a Website Development Company

Posted by Cydne Stewart Apr 1, 2016

Anytime a business takes on a new website development project, a budget must be established. Along with establishing a budget, it is important to understand the amount of time necessary to complete the project and the amount of time available prior to the project deadline. If you’re crunched for time, this should be made very clear from the start to all involved parties. You can use this post as a guideline prior to project kickoff. Read more

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