Is A Traditional Website Still Effective Website Design?

Posted by Jessica Jones Jul 27, 2016 2:17:58 PM

In technology, one of the greatest living histories of evolution that we use on a daily basis is the Internet. The leaps and bounds that the Internet has been able to cast into the realm of possibility is astounding. From Wifi to social media and even live streaming, the way we interact with the world is not only mobile but even smaller as well, i.e., smartphones and tablets.

Yet with the Internet, we can’t forget websites. From tiled photo backgrounds of MySpace profiles to interactive websites from companies like HP & HubSpot, this evolution has grown in its own right.

Let’s take a look back at the evolution of the website and breakdown whether not traditional web design is still effective in today’s technological world.

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FAQ Friday: Your Questions about Advertising Content

Posted by Jessica Jones Jul 1, 2016 6:00:00 AM

Are you uncomfortable asking for the sale? Are your products or services not performing the way you need them to? Are you in desperate need of finding effective ways to sell more? Look no further. In today’s blog, we’ll provide the answers to your questions about increasing your sales using your content to advertise your products or services.

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How Can a Dynamic Website Increase Startup Sales

Posted by Jessica Jones Jun 8, 2016 6:00:00 AM

Content marketing that isn't personalized for buyer personas and informed by data-driven market research is costing you conversions. While many marketing executives know, in theory, that serving the right message when prospects are ready is the holy grail, many still struggle to get the timing right.

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Does My Tech Company Need a Dynamic Website?

Posted by Jessica Jones Jun 7, 2016 6:00:00 AM

The world is constantly changing with increasing changes undoubtedly happening in your industry right now.

So when you build your website for your startup, ask yourself this: should my website be a static version where the information essentially doesn't change? Or should my website be dynamic and responsive as your business grows and changes? A quick look at some readily available facts may inform your decision.

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FAQ Friday: Creating a User Experience in 2016

Posted by Cydne Stewart Jun 3, 2016 6:00:00 AM

In this edition of FAQ Friday, we will discuss how to create a user experience, why it is relevant to your business, and the many benefits of providing a pleasant user experience in 2016.

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The Anatomy of an Uber-Effective Marketing Email

Posted by Jessica Jones May 19, 2016 6:00:00 AM

Email marketing allows you to cost-efficiently send relevant, personalized messages to your prospective and current customers in real-time. And because you can send emails in real-time, you can receive real-time data on your audience’s wants and needs. For example, sending follow-up messages is a great way to continually nurture your audience especially if say a customer shows particular interest by clicking on an embedded link from one of your most recent emails. Ultimately, the email marketing horizon is really limitless. Today, we’ll provide you with a template to building an on-point email in order to achieve effective email marketing success.

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Email Marketing Tips That Get Clicks

Posted by Jessica Jones May 17, 2016 1:00:00 PM

Email marketing is successfully used and extremely recommended for its simplicity, cost efficiency, and its outstanding return on investment for companies of all sizes and varieties.

And there's arguably no better way to deliver targeted messages to different members in your audience than email marketing campaigns—developing brand awareness as well as increasing your message’s shareability at the same time.

Social media marketing certainly comes close, but when it comes to targeted distinctions, measurability, analytics and cost efficiency, email marketing is truly in a league of its own.

However, the "secret" to email marketing is achieving high clicks and open rates among your customers. So if you’re struggling to “get the clicks”, let’s review five simple tips that you can incorporate into your email strategy—increasing your clicks and open rates to reach your marketing goals.

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Thought Leadership Monday Mashup: Email Design Inspirations

Posted by Jessica Jones May 16, 2016 5:20:06 PM

If diamonds are a girl’s best friend, then email should be the same for your business. However, you can’t just write a static email and expect it to nurture your leads.

When your visitors exchange their emails for your content offer, this interaction represents the first transaction that they will experience with your brand. Meaning, that this transaction is foundational before they’re even nurtured into cultivating an interest to your product or service.

Email is an intimate relationship between you and your audience. In fact:

So why not make it a worthwhile and memorable experience for them. Designing your emails with your end user in mind can help you to establish your brand identity, engage your readers and grow your business. That’s why quality and value should be the basis of your email design—creating a visually informational and engaging piece of content delivered right into your audience’s inbox.

With that being said, let’s look at some email design inspirations—embodying the quality, value, and successful popular trends that both nurture and engage an audience.

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FAQ Friday: Hire a Website Development Company

Posted by Cydne Stewart Apr 1, 2016 6:00:00 AM

Anytime a business takes on a new website development project, a budget must be established. Along with establishing a budget, it is important to understand the amount of time necessary to complete the project and the amount of time available prior to the project deadline. If you’re crunched for time, this should be made very clear from the start to all involved parties. You can use this post as a guideline prior to project kickoff. Read more

The Anatomy of a Lead Generating Website

Posted by Jessica Jones Mar 30, 2016 6:00:00 AM

Your website is your digital liaison between your business and your current and potential customers. It’s a place to provide your products and services and creating a digital experience to nurture your visitors, leads and customers.  

Did you know that 90% of buying decisions are influenced by visual factors. However, if your website is performing any of the following, you may be hampering their experience, affecting their decision to buy from you.  

  • Cluttered Navigation
  • Bland Headlines and Copy
  • Non-existent or Non-useful CTAs
  • Confusing User Experience
  • Nurtures Doubt and Distrust Immediately: lack of logo, testimonials, social media

As you can probably tell, these are the 5 do's for bad website design. Consider this, if your website exemplifies any of the above examples, your company is GREATLY missing out.  Because, 94% of people cite website design as the reason they mistrusted or rejected a website. That's HUGE!

Yet despite this potentially detrimental number, there's also positive potential here. Imagine instead if you have good website design then that 94% could become recurring visitors and potential leads. So, let's instead breakdown the 5 do’s of great website design so that during your next redesign project you can have a great, lead generating and nurturing website.

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