The Anatomy of a Lead Generating Website

Posted by Jessica Jones Mar 30, 2016

Your website is your digital liaison between your business and your current and potential customers. It’s a place to provide your products and services and creating a digital experience to nurture your visitors, leads and customers.  

Did you know that 90% of buying decisions are influenced by visual factors. However, if your website is performing any of the following, you may be hampering their experience, affecting their decision to buy from you.  

  • Cluttered Navigation
  • Bland Headlines and Copy
  • Non-existent or Non-useful CTAs
  • Confusing User Experience
  • Nurtures Doubt and Distrust Immediately: lack of logo, testimonials, social media

As you can probably tell, these are the 5 do's for bad website design. Consider this, if your website exemplifies any of the above examples, your company is GREATLY missing out.  Because, 94% of people cite website design as the reason they mistrusted or rejected a website. That's HUGE!

Yet despite this potentially detrimental number, there's also positive potential here. Imagine instead if you have good website design then that 94% could become recurring visitors and potential leads. So, let's instead breakdown the 5 do’s of great website design so that during your next redesign project you can have a great, lead generating and nurturing website.

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FAQ Friday: Website Development Costs

Posted by Cydne Stewart Mar 25, 2016

Good web development starts from the beginning. Much like marketing, you can not have a successful website without a strategy. The centricity of the web to success in business creates a demand for more than just a static website. This edition of FAQ Friday discusses ways to determine the cost of a website development project.

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7 Creative Design Concepts to Consider for Your Website

Posted by Donna Tate Mar 23, 2016

There are many people and companies out there who think, “I need a website. I like this one and that is what I want.” without any regard to whom they are trying to sell to, if this “new” look-and-feel is attracting the buyer personas they are going for, or does this design support their product or company values. Many companies try to be followers of known companies that are doing well or are popular without considering if their product or service can support this “new” design concept.

Here is a list of creative design concepts that should always be considered when designing a new website, or drastically re-designing a current website.

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Looking for a Better Approach to Marketing Management?

Posted by Cydne Stewart Mar 17, 2016

Whether you’re a small business, a solopreneur, or part of a larger corporation, marketing management is likely one of the biggest challenges you face. Inbound marketing takes a significant amount of time and numerous trial runs to get it right.

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The HUGE Benefit of Working with HubSpot Partners

Posted by Jessica Jones Mar 16, 2016

Is your website not attracting enough visitors? Are your visitors not staying on your site as long as you would like them to? Is your audience not engaging with your content, i.e. eBooks and other content offers? Are you not converting the number of visitors to leads or leads into customers that you planned for? And with everyone vying for attention online, is your website getting lost amongst your competitors?

If this is you, don't fret. With all the information that is available online, it may feel like an epic battle to get the attention your company deserves. But it doesn't have to be.

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Thought Leadership Monday Mashup: Building a Brand with a HubSpot Partner Agency

Posted by Jessica Jones Mar 14, 2016

Are you struggling to find the time to build your brand and increase your company's online visibility?

You may have a website that showcases your products and services and are connected to multiple social media accounts that advertise to prospective customers. However, the traffic that you are hoping for is non-existent. Or your website is being out ranked by leading competitors in your industry.

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Improve Your Inbound Marketing with UX Website Design

Posted by Cydne Stewart Feb 18, 2016

User experience (UX) website designs are all about enhancing the satisfaction that website visitors get out of your website. When a website is working well it's firing on all cylinders in terms of accessibility, usability, and the sheer pleasure that your customers get from perusing around your website.

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How Interactive Marketing Can Improve User Experience

Posted by Cydne Stewart Feb 17, 2016

If you have a website and are thinking about a redesign, chances are you do need one. The bottom line is, technology is always evolving, and your site should be too. If you are missing the mark on customer service and it is a digital barrier that is holding your brand back, you may need to rethink your website strategy. There are ways you can easily improve your site to improve user experience and thus improve your ability to serve your customers and potential new clients.

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How to Create a Winning User Experience in 2016

Posted by Cydne Stewart Feb 16, 2016

One of the biggest things which so many business owners take for granted when they think of their company is the best way to create a successful user experience. 

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Thought Leadership Monday Mashup: Creating User Experience in 2016

Posted by Cydne Stewart Feb 15, 2016

Perhaps the biggest challenge for business owners who are struggling with their online presence is making sure their customer and website visitors and their user experiences are up to snuff.

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