Creating a User Experience for Better Website Visibility

Posted by Cydne Stewart Jan 27, 2016 8:00:00 AM

Incorporating user experience (UX) designs into your website means that you're taking steps to increase the usability, visibility and sheer pleasure that your customers will get out of interacting with your brand. More user-centric designs actually improve the customer experience that customers have as they navigate your website and apps.This can all sound abstract until you consider the fact that you've probably had vastly different experiences with websites that were optimized with UX designs and those that didn't really factor the user experience into account. Consider Amazon and Netflix - both of those sites make it easy to find the products you're looking for, search through reviews, and take in recommendations on what books or movies to check out next.

 

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Building Online Marketing Strategy for Website Visibility

Posted by Cydne Stewart Jan 26, 2016 10:03:11 AM

One of the more challenging things for businesses these days is managing the time spent between running your business, making contacts, following up with prior customers, billing, scheduling, hiring, and all the other things which go into running and operating your business.

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Thought Leadership Monday Mashup: Maintaining an Effective Website Marketing Strategy

Posted by Cydne Stewart Jan 25, 2016 9:33:13 AM

One of the biggest challenges for all website owners is knowing just what is going on when your customers visit your site.

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What is Outsourced Marketing: Outsource Marketing Activities?

Posted by Cydne Stewart Dec 31, 2015 7:30:00 AM

Companies often choose to outsource most or all of their marketing activities since marketing activities aren't necessarily a core business priority at their organization.

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Inbound Marketing: How to Outsource Marketing Successfully

Posted by Cydne Stewart Dec 30, 2015 7:30:00 AM

As a business owner or manager, you’ve likely heard the phrase “inbound marketing,” and you know it’s good for growth. You’ve been told it’s more effective than traditional outbound methods, but how do you know where to start? And, more importantly, how do you find the time to start? The entire process can quickly become frustrating for the already-overworked entrepreneur.

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Tips for Managing a Relationship with Outsourced Marketing Agencies

Posted by Cydne Stewart Dec 29, 2015 7:30:00 AM

In the days of yore, the only way for a small business to infuse life into their marketing strategy was to hire some well-compensated executive. However, today's outsourced marketing solutions offer several benefits over hiring a new full time employee. Outsourced marketing companies offer increased level of flexibility, reduced costs, and the ability to tap into a range of expertise on-demand.

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Thought Leadership Monday Mashup: Outsourced Marketing Management

Posted by Cydne Stewart Dec 28, 2015 2:01:12 PM

Companies have seemingly always outsourced right-brain marketing activities to advertising agencies then, later, web and app development firms. The reason is simple - most business owners are focused on engaging their customers and increasing their profitability and don't have the in-house marketing resources to attend to everything at once.

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FAQ Friday: Marketing, Video & Sales Predictions 2016

Posted by Cydne Stewart Dec 25, 2015 7:30:00 AM

With each passing year we learn more and more about how individuals interact and leverage the power of the internet. 2015 is no different. Online behavior, social community development, and brand awareness in the digital age can pass us by in the time it takes to blink your eyes. Because things are always changing I have gathered trends and insight gained in 2015 to better your business, marketing, and sales in the new year.

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Top Inbound Marketing & Sales Trends to Keep an Eye on in 2016

Posted by Cydne Stewart Dec 24, 2015 3:54:50 PM

 

The merging of inbound marketing and sales will be the unifying force ~ the catalyst ~ for business change in 2016. Where two distinctly separate departments once functioned and fought for budgets and attention now work in collaboration, conjunction, and communion. Here’s a look at some specific inbound marketing / sales trends to fully embrace and run within 2016.

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Do I Need a Dynamic Website For My Local Business

Posted by Cydne Stewart Nov 12, 2015 9:12:35 AM

The world is constantly changing. Even if you own a local business which has been doing business in the same way for as long as you can remember, there have undoubtedly been changes going on in your industry. So when you build your local businesses website, ask yourself: should your website be a static version where the information essentially doesn't change? Or should your website be dynamic and responsive as your business grows and changes? A quick look at some readily available facts may inform your decision.

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