If you’ve had any exposure to the world of online marketing, you’ve probably (hopefully!) heard the phrase “Your website is your best salesperson.” On the surface, this is a very appropriate adage. The website runs 24/7, and in the e-commerce marketplace you simply must have this constant availability to be approached by potential customers. But upon further deliberation, website=sales is only part of the story. To truly incorporate your website into your sales process in the most effective way, you don’t just want the site to sell, you want it to enable your actual sales team to sell better as well.

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We all know that in the business world, recruiting and maintaining a talented team is critical for growth and long-term success. But it’s equally as important to equip these people with the tools necessary to excel at their jobs. Specifically, on the sales side, it's a common mistake for businesses to set goals for their team, and then leave them on their own to figure out how to get the goals accomplished.

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