Most modern marketers might feel a bit unsettled when we are creating a web page based solely on user experience—placing SEO second to value, usability, adaptability, desirability. Not to mention all of the other important elements of an exceptional user experience.
How could we just brush off the mechanics of ranking high on a search engine when there are keywords stuffed and scattered everywhere?
The good news is, now more than ever, Google and the engineers behind the algorithm want nothing more than high-quality content developed with the user in mind.
Let’s format, strategize, and conquer both at the same time. Let’s create a better experience all around. Here are a few thought leaders who have chimed in about the balance between user experience and SEO — even Google.