When a trending topic hits, the initial impulse seems to be to run to the nearest computer, analyze what’s being said, and write about how that topic is related to your company.
However, sometimes that’s not the case. From your brand to your audience and even within your industry, knowing your brand identity in the digital space is crucial to attracting and converting the right people. Because taking the time to write a blog post using a trending keyword, which in the short term boosts your SEO, it may hit you later in the long run.
In fact, let’s take a look at social media listening and how it will help crush the bandwagon effect in your marketing strategy.Read more