We live in amazing modern times, and the proliferation of online video (and the bandwidth to make it a reality) is one of the biggest changes affecting mass communication today. 

These days, most designers worth their salt know that the way to approach modern website design is mobile-first. Mobile devices have overtaken desktop PCs as the viewing platform of choice, and 85% of smartphone usage is done through apps rather than the mobile web. It is safe to say most websites are seeing better conversion rate when they are utilizing responsive design websites.

Being a thought leader may seem intimidating, but it doesn’t have to be. Big names & small startups, no matter where you find yourself in your Thought leadership journey, we’re providing you with 5 pro tips and other real-life examples to jump start your journey to crafting excellent thought leadership content.

A great internet marketing strategy is to become a thought leader and to position your company as its own media publishing company. Companies are leveraging inbound and content marketing to position themselves as an online publishing enterprise. 

Video blogging or vlogging is creating content primarily in a video format chronicling your thoughts, opinions and interests. From travel to beauty, anyone can be a vlogger, and anyone can provide thought leadership. Thought leadership is sharing one’s thoughts and opinions for people to learn and grow from. Watch five top video blogs that use thought leadership marketing to grow and engage their audience.

Being a thought leader means being an authority in your industry. Here’s why you should do it.

With new marketing technology today, there are many ways to stand out from the pack. In fact, there are so many tools and resources you can incorporate into your strategy, it can seem overwhelming. It’s important to identify the absolute best practices to excel your website reach and satisfy your website’s needs. With that said, let’s zero in on the 9 major elements that every business website needs to prosper in 2017.

It’s just about that time of the year, you know the first day of spring. This means spring cleaning for some, spring break for others and for most of us the beginning of blooming season. What about your website? Do you have any plans to do some deep spring cleaning? Are you looking to break away from old habits and refresh your approach to optimal user experiences?

Are you still thinking a simple, clean, short navigating website is best serving your customer? Maybe this would be a good time to refresh and revitalize your online presence. Your website is a major part of inbound marketing so you don’t want a website potential clients can click through in 5 seconds or less. For everyone visiting your site, you want to do all you can to provide valuable and actionable content.

In this week's session of the In-Sites Thought Hive we are here to provide you with optimal UX (or user experience) best practices to help you generate more leads and further your business.

Let’s get started . . .

Social media is a vast hub where you and your potential customers congregate with their friends, family , and fellow colleagues online. There’s billions of people posting and sharing their thoughts online—making you wonder how in the world can your brand stand out online. In today’s Thought Hive, learn how to use social media to create and nurture an engaged audience around your brand.

The greatest challenge for businesses these days is effective time management between running their businesses and staying relevant in their respective industries. It’s understandable. As a business owner, you’re trying to cultivate and nurture your personal team and current clientele while still trying to find enough time to engage with your audience, convert new leads and customers, create relevant content, etc. Especially with so much on your plate, it would definitely feel hard to avoid the oncoming burnout.

However, what if you could avoid the burnout early on?

In today’s Thought Hive, let’s ring in the new year with 4 resolutions for a new and successful marketing strategy for your business—helping you avoid the burnout in 2017.