Celebrating Effective Thought Leadership Marketing: The Best from 2016

Posted by Jessica Jones Dec 28, 2016

As we get ready to close out 2016, let’s take some time to reflect on impactful trends that took over the marketing world this past year with the help of our top In-Sites blogs and videos.

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Thought Hive: How To Start Creating A Marketing Template For 2017

Posted by Jessica Jones Dec 26, 2016

A marketing strategy template is a living document that acts a reference point when executing your marketing campaigns. And because having a strong marketing strategy is vital to your brand, in today’s Thought Hive, we’re providing you with a list of questions, tips, and resources to consider as you start to create your marketing strategy template for the new year.

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Thought Hive: Exploring Effective Inbound Marketing Trends from 2016

Posted by Jessica Jones Dec 19, 2016

From social media to video, the marketing world has definitely gotten a lot more exciting. In today’s Thought Hive, explore some of the most effective inbound marketing trends from 2016 in order to get your marketing strategy ready for the new year.

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FAQ Friday: Common Questions to Ask about Your Video Marketing Campaign

Posted by Jessica Jones Dec 16, 2016

Incorporating video in your marketing strategy may seem difficult especially when you feel like everyone’s asking the same questions. In today’s FAQ Friday, we’re providing solutions to the most common questions in order to help you plan your inbound video marketing campaign.

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Engage Your Audience with These Video SEO Best Practices

Posted by Bill Knowland Dec 14, 2016

After creating some good video content, it is time to create ways for people to find and experience your content. Learn some video marketing best practices for video search engine optimization from Rand Fishkin of MOZ and Greg Jarboe of SEO-PR.

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Thought Hive: Online Video Trends to Boost Your Video Marketing Plan

Posted by Jessica Jones Dec 12, 2016

Social video, mobile responsiveness, and more are just a few online trends worth dissecting when it comes to forming an online video marketing plan. In today’s Thought Hive, grab some key tips from the latest online video trends and how you can apply them to help you grow your presence online.

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How to Get Your Website to Work for You After a Website Redesign

Posted by Donna Tate Dec 7, 2016

You’ve done it! You’ve published your new website. You went through the process of choosing fonts, colors, graphics. You made sure the text was on point with your brand. You painstakingly went through every page with a fine-toothed comb to make sure that it was exactly what you wanted and it looked exactly how it was supposed to look on every conceivable device. Months of your life are in this website. And now that it is published, what do you do?

FORGET ABOUT IT.

It sits in limbo with no updates, no refreshes, waiting for one day when you decide…it’s time to totally redo the website again.

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Thought Hive: Small Business Advertising Ideas using Website Redesign

Posted by Jessica Jones Dec 5, 2016

As a small business, you may be working with a limited budget. But, what if you could save money just by continuously investing in your top salesperson?

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The Many Benefits of Video Marketing in Modern Mobile Design

Posted by Jessica Jones Nov 30, 2016

What do you use your mobile device for?

Maybe if it’s a smartphone, you use it for phone calls, messaging, and email. If it’s a tablet, maybe you use it for notation and other business related needs.

But out of those needs and more, you’re mostly using your mobile device to be entertained. And what’s more entertaining than watching your favorite web series on your way to work.

In today’s In-Sites, let’s explore the many benefits of video marketing, and more specifically, mobile video marketing and how it applies to modern mobile design

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Thought Hive: Stop Your Fear of Video using These Video Marketing Tips

Posted by Jessica Jones Nov 21, 2016

Are you a person that feels that video is not for your business? If so, do these reasons sound familiar to you:

  • I don’t have the resources i.e. money, DSLR camera, editing software, and especially actors.
  • I don’t have the time.
  • If our business did use video, I don’t know what type of video would engage our audience the most.

These are very valid reasons especially if you’ve currently experiencing all three at the same time. Or maybe these reasons are just fears keeping you from creating in the first place.

With the availability of video literally everywhere from Facebook Live to Snapchat, anyone can make video. In fact, you can minimize the resources you need to engage with your audience visually instead of solely depending on written form content.

In today’s marketing world, you can’t be afraid to try new things especially when those new trends are where your potential customers are. That’s why in today’s Thought Hive, we’re providing you with three video marketing tips plus additional visual resources, i.e., videos, to help you start making videos and creating visual conversations with your audience.

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