Your website is an exceptional way to match your brand messaging to the needs of different buyer personas. By taking the time to categorize your pages to fit these personas, and offer content in a way that your prospects can easily find what’s relevant to them, you will have a better performing, longer standing, and more productive business building machine for your company. Unfortunately, if your site is not performing at 100, you are probably throwing away valuable leads every hour of every day.
Now, what if you could fix that and have this hard-working machine up and running 24 hours a day—always attracting leads, converting visitors into contacts WHILE growing your personal base of customers into brand advocates?
Sounds good, right?
In today’s Thought Hive, let’s take a look at some action items you can take today to better position your website for success.