FAQ Friday: Achieve Marketing Success with an Inbound Marketing Agency

Posted by Jessica Jones Nov 18, 2016

The marketing world is changing, and because of that, it’s understandable if you don’t have the team to help you catch up with it all. But at the same time, that doesn’t mean your business should fall by the wayside. In today’s FAQ Friday, we’re providing you with some resources on what it looks like to work with an inbound marketing agency.

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Inbound Marketing Best Practices from HubSpot's Inbound 2016

Posted by Jessica Jones Nov 16, 2016

In 2016, there’s no excuse for still using outbound marketing tactics like cold calling for example. In fact, it’s time to get more social and more involved with your customers now than ever before. Especially with platforms like Yelp, Twitter and Facebook, your customers heavily influence what your potential leads and customers think about you before you even make contact with them.

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Thought Hive: These 3 Hats Are Required within Your Lead Nurturing

Posted by Jessica Jones Nov 14, 2016

The inbound methodology has four stages: Attract, Convert, Close and Delight or attracting visitors into becoming leads, closing the sale and delighting them even after they become customers. Now closing the sale may sound like the most attractive to you, but it’s not necessarily the case for your audience. In fact, you may have qualified leads right now, but 50% of those leads are still not yet ready to buy from you.

That’s why understanding the main purpose of the close stage is so important. Its main purpose is not just the sale, but what you and your team need to focus on in order to determine and solve why your lead is not ready to purchase from you.

This is where lead nurturing comes in. Lead nurturing is providing those solutions to specific pain points that your leads have. In today’s Thought Hive, we’re going through the top three hats your lead nurturing needs when it comes to sales readiness especially through email marketing and marketing automation.

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FAQ Friday: How to Make My Website Better with Modern Web Design

Posted by Jessica Jones Nov 11, 2016

With all the trends and terms floating around, what should you really focus on that will make your website better? What modern web design trend is a passing fad or will actually make a difference in your site’s success? Let’s find out in today’s FAQ Friday.

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Creating a Digital Experience with These Modern Mobile Design Trends

Posted by Jessica Jones Nov 9, 2016

Mobile devices have overtaken desktop as the viewing platform of choice, and 85% of smartphone usage is done through apps rather than the mobile web. It is safe to say most websites are seeing better conversion rate when they are utilizing responsive website design.

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Thought Hive: Refresh Your Website Design Process with These 4 Tips

Posted by Jessica Jones Nov 7, 2016

Your website is an exceptional way to match your brand messaging to the needs of different buyer personas. By taking the time to categorize your pages to fit these personas, and offer content in a way that your prospects can easily find what’s relevant to them, you will have a better performing, longer standing, and more productive business building machine for your company. Unfortunately, if your site is not performing at 100, you are probably throwing away valuable leads every hour of every day.

Now, what if you could fix that and have this hard-working machine up and running 24 hours a day—always attracting leads, converting visitors into contacts WHILE growing your personal base of customers into brand advocates?

Sounds good, right?

In today’s Thought Hive, let’s take a look at some action items you can take today to better position your website for success.

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FAQ Friday: Thought Leadership in Your Social Media Marketing Strategy

Posted by Jessica Jones Nov 4, 2016

In today’s social media landscape, you can measure your social influence, analyze your community engagement, and refine your marketing strategy. There are plenty of opportunities to adjust your social media marketing technique as you develop more campaigns. But you may be wondering on just how to do that especially when incorporating thought leadership marketing into the mix. In today’s FAQ Friday, we have the answers to your social media marketing when it comes to building an effective strategy with thought leadership in mind.

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How Community Engagement and Brand Messaging Define Thought Leadership

Posted by Jessica Jones Nov 2, 2016

Most marketers, business owners, and professionals understand that there is a need for consistency within the content you are publishing. Consistency in your voice and tone should not only apply to your business blog or content offers. Consistency helps to (re)establish your brand's message within every piece of content you publish while building an engaged community around your brand.

Especially with your thought leadership, you need to have a community to nurture, and you need to have consistent brand messaging in order to build that community. In today’s In-Sites, let’s define thought leadership by breaking down how community engagement and brand messaging work together for your benefit.

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Thought Hive: Booo(st) Your Brand Messaging with Social Video

Posted by Jessica Jones Oct 31, 2016

It’s been said that a picture is worth a thousand words, and if so, then what is a video worth? Your brand’s message is how your audience can relate to your brand. Meaning that whatever you create whether it’s a blog post or a video, it needs to tie in with your message. In fact, why not take your audience on a journey behind the scenes in order to create new ways to engage with them online? And what better way to do that than with social video. In today’s Halloween Thought Hive, let’s review some key brand messaging tips that will booost your engagement and see how some great examples throughout the various social video platforms.

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Thought Hive: Tips to Engage Your Audience Using White Hat Marketing

Posted by Jessica Jones Oct 24, 2016

Inbound marketing is a way to attract, convert, close, and delight customers into your brand’s most valuable word of mouth marketers. It is designed around the idea of attracting new customers while cultivating a relationship with your current audience in a way that provides value, thought leadership, and insight into their needs and motivations. And using white hat marketing in particular, can definitely help with that.

White hat marketing is all about creating optimization strategies that focus solely on your audience first before the search engine. Because, let’s be honest in order for search engines to work you still need users to use them. In today’s Thought Hive, let’s return our focus back to our human users and explore some industry tips and insight on how white hat marketing can help organically engage and grow your audience.

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