FAQ Friday: How to Make My Website Better with Modern Web Design

Posted by Jessica Jones Nov 11, 2016 6:00:00 AM

With all the trends and terms floating around, what should you really focus on that will make your website better? What modern web design trend is a passing fad or will actually make a difference in your site’s success? Let’s find out in today’s FAQ Friday.

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Creating a Digital Experience with These Modern Mobile Design Trends

Posted by Jessica Jones Nov 9, 2016 6:00:00 AM

Mobile devices have overtaken desktop as the viewing platform of choice, and 85% of smartphone usage is done through apps rather than the mobile web. It is safe to say most websites are seeing better conversion rate when they are utilizing responsive website design.

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Thought Hive: Refresh Your Website Design Process with These 4 Tips

Posted by Jessica Jones Nov 7, 2016 6:00:00 AM

Your website is an exceptional way to match your brand messaging to the needs of different buyer personas. By taking the time to categorize your pages to fit these personas, and offer content in a way that your prospects can easily find what’s relevant to them, you will have a better performing, longer standing, and more productive business building machine for your company. Unfortunately, if your site is not performing at 100, you are probably throwing away valuable leads every hour of every day.

Now, what if you could fix that and have this hard-working machine up and running 24 hours a day—always attracting leads, converting visitors into contacts WHILE growing your personal base of customers into brand advocates?

Sounds good, right?

In today’s Thought Hive, let’s take a look at some action items you can take today to better position your website for success.

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FAQ Friday: Thought Leadership in Your Social Media Marketing Strategy

Posted by Jessica Jones Nov 4, 2016 6:00:00 AM

In today’s social media landscape, you can measure your social influence, analyze your community engagement, and refine your marketing strategy. There are plenty of opportunities to adjust your social media marketing technique as you develop more campaigns. But you may be wondering on just how to do that especially when incorporating thought leadership marketing into the mix. In today’s FAQ Friday, we have the answers to your social media marketing when it comes to building an effective strategy with thought leadership in mind.

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How Community Engagement and Brand Messaging Define Thought Leadership

Posted by Jessica Jones Nov 2, 2016 6:00:00 AM

Most marketers, business owners, and professionals understand that there is a need for consistency within the content you are publishing. Consistency in your voice and tone should not only apply to your business blog or content offers. Consistency helps to (re)establish your brand's message within every piece of content you publish while building an engaged community around your brand.

Especially with your thought leadership, you need to have a community to nurture, and you need to have consistent brand messaging in order to build that community. In today’s In-Sites, let’s define thought leadership by breaking down how community engagement and brand messaging work together for your benefit.

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Thought Hive: Booo(st) Your Brand Messaging with Social Video

Posted by Jessica Jones Oct 31, 2016 6:00:00 AM

It’s been said that a picture is worth a thousand words, and if so, then what is a video worth? Your brand’s message is how your audience can relate to your brand. Meaning that whatever you create whether it’s a blog post or a video, it needs to tie in with your message. In fact, why not take your audience on a journey behind the scenes in order to create new ways to engage with them online? And what better way to do that than with social video. In today’s Halloween Thought Hive, let’s review some key brand messaging tips that will booost your engagement and see how some great examples throughout the various social video platforms.

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Thought Hive: Tips to Engage Your Audience Using White Hat Marketing

Posted by Jessica Jones Oct 24, 2016 6:00:00 AM

Inbound marketing is a way to attract, convert, close, and delight customers into your brand’s most valuable word of mouth marketers. It is designed around the idea of attracting new customers while cultivating a relationship with your current audience in a way that provides value, thought leadership, and insight into their needs and motivations. And using white hat marketing in particular, can definitely help with that.

White hat marketing is all about creating optimization strategies that focus solely on your audience first before the search engine. Because, let’s be honest in order for search engines to work you still need users to use them. In today’s Thought Hive, let’s return our focus back to our human users and explore some industry tips and insight on how white hat marketing can help organically engage and grow your audience.

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Thought Hive: Strengthen Your Engagement Strategy with Interactivity

Posted by Jessica Jones Oct 17, 2016 6:00:00 AM

The answer is rather simple. If you set out to create a first-class user experience, you’re building a strategy that attracts, converts, and delights your audience. The best way to approach this challenge is to approach it from the inside out. In today’s thought hive, strengthen your engagement strategy by exploring the following tips on how to create dynamic and interactive content that directly addresses your community.

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Thought Hive: The Beginner's Overview to HubSpot's Inbound Methodology

Posted by Jessica Jones Oct 3, 2016 6:00:00 AM

Inbound marketing is unlike traditional, outbound marketing. It’s all about bringing the customer to your brand by addressing their needs through the four necessary stages of the buyer’s journey, i.e., attract, convert, close, and delight. And if you’ve heard of inbound marketing, chances are you’ve heard about HubSpot.

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Thought Hive: What is Consumer Behavior and Digital Analytics?

Posted by Jessica Jones Sep 26, 2016 6:00:00 AM

Discovering consumer behavioral patterns within your company is vital to forming any effective marketing or sales strategy. Without understanding the behaviors of your customers, how can you hope to have any successful marketing campaigns or lead conversions? In today’s Thought Hive, it’s time to focus on the numbers and how you can use consumer behavior studies and digital analytics to create successfully targeted messages for your audience.

 

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