Thought Hive: Strengthen Your Engagement Strategy with Interactivity

Posted by Jessica Jones Oct 17, 2016

The answer is rather simple. If you set out to create a first-class user experience, you’re building a strategy that attracts, converts, and delights your audience. The best way to approach this challenge is to approach it from the inside out. In today’s thought hive, strengthen your engagement strategy by exploring the following tips on how to create dynamic and interactive content that directly addresses your community.

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Thought Hive: The Beginner's Overview to HubSpot's Inbound Methodology

Posted by Jessica Jones Oct 3, 2016

Inbound marketing is unlike traditional, outbound marketing. It’s all about bringing the customer to your brand by addressing their needs through the four necessary stages of the buyer’s journey, i.e., attract, convert, close, and delight. And if you’ve heard of inbound marketing, chances are you’ve heard about HubSpot.

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Thought Hive: What is Consumer Behavior and Digital Analytics?

Posted by Jessica Jones Sep 26, 2016

Discovering consumer behavioral patterns within your company is vital to forming any effective marketing or sales strategy. Without understanding the behaviors of your customers, how can you hope to have any successful marketing campaigns or lead conversions? In today’s Thought Hive, it’s time to focus on the numbers and how you can use consumer behavior studies and digital analytics to create successfully targeted messages for your audience.


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Thought Hive: Marketing vs. Advertising — What Works to Build a Brand

Posted by Jessica Jones Sep 19, 2016

Does brand recognition only come to companies with money to spare? Do you have to have your skin in the game to have a chance at cultivating brand awareness? Can you establish the brand recognition everyone wants but only few receive? Is your marketing budget, or lack of one, holding you back from success?

If these questions run through your brain all the time, you are not alone. Fighting the changing of times, technology, and trends is a constant struggle for most marketing managers and business owners. In today’s In-Sites, let’s discuss the feud between marketing and advertising and where their convergence is the most beneficial for building your brand.

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FAQ Friday: Crafting a Thought Leadership Strategy

Posted by Jessica Jones Sep 2, 2016

Crafting thought leadership is like making a pizza. If you need crust, sauce, and cheese to make a basic pizza, you need experience, current industry knowledge, and content to craft your thought leadership strategy. In today’s In-Sites, we’re giving out answers to your questions about thought leadership and how you can use these answers to help you craft a thought leadership strategy that is successful within your industry.

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Thought Hive: Becoming a Thought Leader in the Technology Space

Posted by Jessica Jones Aug 29, 2016

You may have heard many people and blogs talk about thought leadership—using this tool to attract and engage people to your brand. But what does it really mean to become a thought leader? And more importantly, what does it mean to be a thought leader in the tech industry? With so many innovative minds out there, how can you make your company stand out? But guess what?

You don’t have to worry about these factors especially when it comes to comparing yourself with other companies in your industry. In fact, the greatest thing about thought leadership is its ability to allow you to just be yourself—standing up for your brand’s message and standing out by creating content that nurtures and engages your audience. In today’s Thought Hive, we’ve curated informative quotes, and statistics as well as created tips and click-to-tweets to get you pumped and ready to start becoming a thought leader in your industry and more specifically in the technology space.

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Thought Hive: How to Master Marketing in 2016

Posted by Jessica Jones Aug 1, 2016

Which is better inbound marketing or outbound marketing? You may have heard or have been asking yourself this question since the term was coined in 2009 by Brian Halligan and Dharmesh Shah. And with this feud, there’s still uncertainty in regards to which form of marketing is good for businesses.

However, the kicker is that both of these types of marketing are just ways to express different types of approaches marketers use to reach their respective audiences. For example, inbound marketing is more of a customer focused approach—attracting customers to your brand and allowing them to be guided through the funnel on their own terms in a holistic process. Versus, outbound marketing which is more business focused—attracting customers through product or service based advertising.

Therefore, regardless of either the inbound or outbound approach, the main focus should be on the additional tools and tactics needed to fuel both inbound and outbound strategies and how they specifically and strategically suit your company’s needs. Let’s take a look at these marketing tools, their individual benefits, and how your company can utilize them to master your marketing in 2016.

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Thought Hive: Working with a Bay Area HubSpot Certified Agency

Posted by Jessica Jones Jul 11, 2016

Tapping into the resources of an agency partner is an invaluable asset for companies around the country. Collaborating with an inbound marketing agency for your digital marketing and relying on an agency for, say, reputation management and deeper social media engagement is a surefire way to build your brand.

With the niche expertise of an agency, handling the ins and outs of today’s  marketing services like search engine optimization, landing page development, and email marketing campaigns is guaranteed with that no stone left unturned in the pursuit of higher brand visibility.

In fact, today we’re laying out the benefits of working with a Bay Area agency that is inbound certified to help with your marketing needs.


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How to Measure Brand Reach with Web Analytics

Posted by Jessica Jones Jul 6, 2016

There's more marketing data out there right now to overflow any spreadsheet and overwhelm statisticians who love number crunching even more than Nate Silver. Just the names of popular marketing metrics themselves can be too heady. That’s why in today’s blog, we’re defining key analytics like customer acquisition cost and lead management in order to hone in on how these measurements affect your brand reach.


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In-Sites Thought Hive: Measuring Analytics for Your Marketing Success

Posted by Jessica Jones Jul 4, 2016

When you mention the word "success" to a business owner, there's no shortage of mental images that immediately spring to mind, which is both good and bad. It's good in the sense that there are literally dozens of ways that business owners, employees and customers can ascribe value to what businesses do day in and day out. However, some people tally success whenever a business has high customer retention or robust employee satisfaction ratings while others measure success based on sheer profitability or whether your customer base is expanding.

Therefore, the fact that success is such a malleable term, it means that unfortunately two people might not be talking about the same thing or that, for instance, the marketing metrics that you're focused in on might be measuring activities rather than ROI-yielding outcomes.

In today’s In-Sites Thought Hive, we’re laying down the facts on what we mean by measuring marketing success using key analytics.


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