Thought Hive: Marketing vs. Advertising — What Works to Build a Brand

Posted by Jessica Jones Sep 19, 2016 6:30:00 AM

Does brand recognition only come to companies with money to spare? Do you have to have your skin in the game to have a chance at cultivating brand awareness? Can you establish the brand recognition everyone wants but only few receive? Is your marketing budget, or lack of one, holding you back from success?

If these questions run through your brain all the time, you are not alone. Fighting the changing of times, technology, and trends is a constant struggle for most marketing managers and business owners. In today’s In-Sites, let’s discuss the feud between marketing and advertising and where their convergence is the most beneficial for building your brand.

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FAQ Friday: Crafting a Thought Leadership Strategy

Posted by Jessica Jones Sep 2, 2016 6:00:00 AM

Crafting thought leadership is like making a pizza. If you need crust, sauce, and cheese to make a basic pizza, you need experience, current industry knowledge, and content to craft your thought leadership strategy. In today’s In-Sites, we’re giving out answers to your questions about thought leadership and how you can use these answers to help you craft a thought leadership strategy that is successful within your industry.

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5 Examples of Excellent Thought Leadership Content

Posted by Cydne Stewart Aug 31, 2016 6:00:00 AM

Being a thought leader may seem intimidating, but it doesn’t have to be. Big names & small startups, no matter where you find yourself in your Thought leadership journey, we’re providing you with 5 pro tips and other real life examples to jumpstart your journey to crafting excellent thought leadership content.

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Thought Hive: Becoming a Thought Leader in the Technology Space

Posted by Jessica Jones Aug 29, 2016 6:00:00 AM

You may have heard many people and blogs talk about thought leadership—using this tool to attract and engage people to your brand. But what does it really mean to become a thought leader? And more importantly, what does it mean to be a thought leader in the tech industry? With so many innovative minds out there, how can you make your company stand out? But guess what?

You don’t have to worry about these factors especially when it comes to comparing yourself with other companies in your industry. In fact, the greatest thing about thought leadership is its ability to allow you to just be yourself—standing up for your brand’s message and standing out by creating content that nurtures and engages your audience. In today’s Thought Hive, we’ve curated informative quotes, and statistics as well as created tips and click-to-tweets to get you pumped and ready to start becoming a thought leader in your industry and more specifically in the technology space.

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Thought Hive: How to Master Marketing in 2016

Posted by Jessica Jones Aug 1, 2016 6:00:00 AM

Which is better inbound marketing or outbound marketing? You may have heard or have been asking yourself this question since the term was coined in 2009 by Brian Halligan and Dharmesh Shah. And with this feud, there’s still uncertainty in regards to which form of marketing is good for businesses.

However, the kicker is that both of these types of marketing are just ways to express different types of approaches marketers use to reach their respective audiences. For example, inbound marketing is more of a customer focused approach—attracting customers to your brand and allowing them to be guided through the funnel on their own terms in a holistic process. Versus, outbound marketing which is more business focused—attracting customers through product or service based advertising.

Therefore, regardless of either the inbound or outbound approach, the main focus should be on the additional tools and tactics needed to fuel both inbound and outbound strategies and how they specifically and strategically suit your company’s needs. Let’s take a look at these marketing tools, their individual benefits, and how your company can utilize them to master your marketing in 2016.

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Thought Hive: Working with a Bay Area HubSpot Certified Agency

Posted by Jessica Jones Jul 11, 2016 3:15:55 PM

Tapping into the resources of an agency partner is an invaluable asset for companies around the country. Collaborating with an inbound marketing agency for your digital marketing and relying on an agency for, say, reputation management and deeper social media engagement is a surefire way to build your brand.

With the niche expertise of an agency, handling the ins and outs of today’s  marketing services like search engine optimization, landing page development, and email marketing campaigns is guaranteed with that no stone left unturned in the pursuit of higher brand visibility.

In fact, today we’re laying out the benefits of working with a Bay Area agency that is inbound certified to help with your marketing needs.


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How to Measure Brand Reach with Web Analytics

Posted by Jessica Jones Jul 6, 2016 6:00:00 AM

There's more marketing data out there right now to overflow any spreadsheet and overwhelm statisticians who love number crunching even more than Nate Silver. Just the names of popular marketing metrics themselves can be too heady. That’s why in today’s blog, we’re defining key analytics like customer acquisition cost and lead management in order to hone in on how these measurements affect your brand reach.


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In-Sites Thought Hive: Measuring Analytics for Your Marketing Success

Posted by Jessica Jones Jul 4, 2016 6:00:00 AM

When you mention the word "success" to a business owner, there's no shortage of mental images that immediately spring to mind, which is both good and bad. It's good in the sense that there are literally dozens of ways that business owners, employees and customers can ascribe value to what businesses do day in and day out. However, some people tally success whenever a business has high customer retention or robust employee satisfaction ratings while others measure success based on sheer profitability or whether your customer base is expanding.

Therefore, the fact that success is such a malleable term, it means that unfortunately two people might not be talking about the same thing or that, for instance, the marketing metrics that you're focused in on might be measuring activities rather than ROI-yielding outcomes.

In today’s In-Sites Thought Hive, we’re laying down the facts on what we mean by measuring marketing success using key analytics.


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Thought Hive: How to Build a Brand with a Marketing Agency

Posted by Jessica Jones Jun 27, 2016 6:00:00 AM

Are you struggling to find time to build your brand and boost your business’ visibility?

You may have a website that showcases your products or services and other various content as well as connects visitors to your multiple social media accounts—using these platforms to engage with your current and prospective customers.

However, the hype around your brand still appears to be non-existent. Or maybe you or your marketing team have created great content, but it’s just not targeting or reaching your ideal audience to convert them into sales-ready leads—creating poor performance and unmet business’ goals.

Well these red flags and more may be the push you need toward building your brand with an inbound marketing agency—helping you to increase your lead generation, close more sales, extend your customer’s lifetime value and just overall nurturing awareness around your brand.

Finding the time to build your brand shouldn't be a chore. So let's explore four perks of working with an inbound marketing agency—allowing them to become your on-call brand building sidekick.


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FAQ Friday: How Do I Use Periscope for My Marketing Strategy?

Posted by Jessica Jones Jun 24, 2016 9:52:46 AM

If you have heard it once, you have heard it a thousand times. The fact is that video is here to stay, and the tech boom is allowing us marketers the ability to use it in an innovative way. Every big brand who wants to stick around for the long term is finding great ways to incorporate video into their marketing mix, and the latest buzz in the video industry is live streaming video, and more specifically Periscope, Twitter’s still fairly new baby.

Today’s FAQ Friday zeros in on answering your questions that are new to marketing or new to video, but want to leverage live streaming video as a viable marketing tool for your business.

However, before we get started, not every single Periscope question is answered in this FAQ. But if you have  question that is not listed below, let us know in the comments and we will use your submissions in future FAQ Friday sessions. With that being said, let’s take a look through the window of your brand and get social with Periscope.

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