Explore the Ins & Outs of Live Streaming Video and Social Media

Posted by Jessica Jones Jun 23, 2016 11:41:33 AM

Today as we explore live video and social media, you’ll come across the term social video. And like any person new to this format, you’re probably asking yourself, “what in the world is social video?”

Well I’m glad you asked. Social video is digital video that is designed to be seen and shared through social networks. Therefore, a Coca-Cola commercial or a recorded product demo are examples of social video.

So if you have are using video or want to use video for your business, then of course you would want to create content that is shareable to your audience and beyond.

However, what if I told you that you can take your video to the next level with live social video? Well you can! So, as we approach VidCon 2016, here are some ways to create live video that our CEO Bill Knowland learned from VidCon 2015.


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In-Sites Thought Hive: How to Become a Thought Leader

Posted by Jessica Jones Jun 20, 2016 6:00:00 AM

You may be a business owner, CEO, or other business professional with a powerful message to share. A message of innovation, a message that will make a difference. Becoming a thought leader is using and sharing your message that will create mini miracles for your business and ultimately your audience. Today’s Thought Hive is highlighting what it means to be a thought leader and how thought leadership will work and benefit your community..

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Thought Leadership Monday Mashup: Advertising & Marketing Videos

Posted by Jessica Jones Jun 13, 2016 6:00:00 AM

In more ways than one might imagine, marketing and advertising underscore why inbound marketing has been a go-to method of marketing for years now. If you are looking into video as a marketing strategy, but need a bit more clarification, read on.

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Thought Leadership Monday Mashup: Marketing & Advertising Videos

Posted by Cydne Stewart Mar 7, 2016 6:00:00 AM

In more ways than one might imagine, marketing and advertising underscore why inbound marketing has been a go-to method of marketing for years now. If you are looking into video as a marketing strategy, but need a bit more clarification, read on.

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Thought Leadership Monday Mashup: Marketing Content Management

Posted by Cydne Stewart Jan 11, 2016 1:12:30 PM

The key to thought leadership is telling your story with a sense of sharp expertise that attracts readers to your brand. The process of convincing new customers that your brand is right for them revolves around building trust and loyalty through marketing content management / thought leadership. Your role as a thought leader is to attract, convert, close, and delight.

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Thought Leadership Monday Mashup: Our Top Video Blogs

Posted by Bill Knowland Dec 21, 2015 2:21:06 PM

Here’s our top video blogs of all time and why we feel they work...

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Thought Leadership Monday Mashup: Inbound Marketing Trends

Posted by Bill Knowland Oct 26, 2015 8:39:04 PM

Inbound marketing is growing by leaps and bounds. Have you joined the movement? In this interactive video blog, thought leaders give their opinion about what the latest inbound marketing trends are and where the movement is going.

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FAQ Friday: Using Encore Content on Twitter

Posted by Mathilde Heinemann Sep 25, 2015 2:38:00 PM

If you haven’t heard of encore content, don’t worry - it’s just what it sounds like: content that you have originated but that was published previously. You may have heard it called ‘repurposed content’ or ‘legacy content’ as well. What’s the purpose of posting encore content? Well, the goal is the same as your other social posts, with the added benefit that it already exists, and all you need to get it out in front of your audience, is a little bit of strategizing, scheduling, and finessing.

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Organizing the Proper Content Messaging for a Better Branding Strategy

Posted by Cydne Stewart Sep 18, 2015 9:30:00 AM

When developing a branding strategy, you should know what you are trying to communicate first. Are you looking to spread the word about a sale? Do you have a new product on the horizon and need to solicit some valuable customer input? Have you set a pre-launch campaign and are looking to shout it from the rooftops? We can all agree that each of these messages hold their own spot in the content distribution cue for various reasons, but all should be focused on one thing. This one thing should be tied to all of your marketing initiatives — the success of the business, product, or service.

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How to Design a Business Logo with 3D Animation

Posted by Patrick Heley Sep 14, 2015 2:00:00 PM

Our client, The Beer Channel, needed a logo design and an opening animation sequence for their show Bru AppetitOne of the biggest questions that faces our design team is how to design a business logo with 3D animation. So we created this mini tutorial. We first created several static comps of the logo and when we got sign-off, moved forward with animating the logo.

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