Organizing the Proper Content Messaging for a Better Branding Strategy

Posted by Cydne Stewart Sep 18, 2015

When developing a branding strategy, you should know what you are trying to communicate first. Are you looking to spread the word about a sale? Do you have a new product on the horizon and need to solicit some valuable customer input? Have you set a pre-launch campaign and are looking to shout it from the rooftops? We can all agree that each of these messages hold their own spot in the content distribution cue for various reasons, but all should be focused on one thing. This one thing should be tied to all of your marketing initiatives — the success of the business, product, or service.

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How to Design a Business Logo with 3D Animation

Posted by Patrick Heley Sep 14, 2015

Our client, The Beer Channel, needed a logo design and an opening animation sequence for their show Bru AppetitOne of the biggest questions that faces our design team is how to design a business logo with 3D animation. So we created this mini tutorial. We first created several static comps of the logo and when we got sign-off, moved forward with animating the logo.

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Thought Leadership Monday Mashup: White Hat Marketing

Posted by Cydne Stewart Aug 31, 2015

Inbound marketing is a method of marketing that encourages engagement around your brand. It provides a way to build a foundation of content supporting and attracting customers to your value proposition. Inbound marketing is a way to attract, convert, close, and delight customers into your brand’s most valuable word of mouth marketers. It is designed around the idea of attracting new customers while cultivating a relationship with your current customer base in a way that provides value and thought leadership, and insight into their purchase decisions and motivation.

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Marketing Automation Strategy—Are You Maximizing ROI?

Posted by Cydne Stewart Aug 26, 2015

Integrating your marketing automation platform into your current web development process can be a bit confusing. There are a lot of moving parts in web development. Throw in automation without proper understanding and planning you could have a digital mess on your hands.

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Thought Leadership Monday Mashup: Marketing Automation Strategy

Posted by Cydne Stewart Aug 24, 2015

No matter which way you slice the pie, marketing automation is a holistic approach to digital marketing and building an online presence. Marketing automation allows for you to grab hold of your online presence and begin to spread the value your brand offers, in a way that will resonate better with your audience and potential customers. This form of marketing via automation is not a shortcut and it can be thought of as a way to better your communication with your audience. A lot of the time, brands get caught up in the ability to spread news like wildfire and overstep their boundaries within their audience's inbox. Think of it this way, your online presence is a direct reflection of the fluidity and agility of your marketing efforts—not the quantity.

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Thought Leadership Monday Mashup: Effective Email Marketing

Posted by Cydne Stewart Aug 17, 2015

Marketers are always on the lookout for ways to amass data and foster a more holistic approach to educating website visitors, leads, and even current customers. Providing the right content at the proper time your target audience’s buyer’s journey resonates well with business initiatives, organic search, and fulfills your top priority—meeting the needs of your audience. Producing effective marketing content for a particular target audience is where data capturing comes in handy. Email marketing is a great way to see into the minds and behaviors of your most valued customers.

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Improve Content Marketing with Social Listening

Posted by Cydne Stewart Aug 11, 2015

You are a marketer. You know how important content (and its distribution) is to the success of your digital marketing. You know the ins and outs of digital marketing require attention to detail, premium process, and project management. You know you have the ability to provide information to your website visitors, leads, and customers. The difficulty comes when deciding what that information is and how your audience consumes their most valued content.

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Increase Customer Retention Rate with Lifecycle Marketing Analytics

Posted by Cydne Stewart Jul 29, 2015

Are you looking for ways to increase brand awareness at the top of your sales funnel? You are not alone in this search, but you may be barking up the wrong tree. In fact, a study published by the Gartner Group shows that 80 percent of your future profits will come from just 20 percent of your existing customers. That’s pretty astounding if you ask me. What’s even more astounding is how many marketers and organizations solely focus on lead generation at the top of the sales funnel, rather than focusing on their customer retention rate and ways to increase customer retention with lifecycle marketing.

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Thought Leadership Monday Mashup: Brand Recognition, Content Marketing & Advertising

Posted by Cydne Stewart Jul 6, 2015

Does brand recognition only come to companies with money to spare? Do you have to have your skin in the game to have a chance at cultivating brand awareness? Can you establish the brand recognition everyone wants but only few receive? Is your marketing budget, or lack of one, holding you back from success?

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Thought Leadership Monday Mashup: Online Marketing Results

Posted by Cydne Stewart Jun 29, 2015

So your company has been nearly off the grid—and totally on the grind—working on an upcoming product launch, software update, or new service roll-out. You have figured out the design, shot the product videos, built a responsive and fresh website, but don’t have a single website visitor checking out your newest product or service. It may seem as though all of your hard work has come to naught. 

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