Thought Leadership Monday Mashup: White Hat Marketing

Posted by Cydne Stewart Aug 31, 2015 2:35:00 PM

Inbound marketing is a method of marketing that encourages engagement around your brand. It provides a way to build a foundation of content supporting and attracting customers to your value proposition. Inbound marketing is a way to attract, convert, close, and delight customers into your brand’s most valuable word of mouth marketers. It is designed around the idea of attracting new customers while cultivating a relationship with your current customer base in a way that provides value and thought leadership, and insight into their purchase decisions and motivation.

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Marketing Automation Strategy—Are You Maximizing ROI?

Posted by Cydne Stewart Aug 26, 2015 9:30:00 AM

Integrating your marketing automation platform into your current web development process can be a bit confusing. There are a lot of moving parts in web development. Throw in automation without proper understanding and planning you could have a digital mess on your hands.

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Thought Leadership Monday Mashup: Marketing Automation Strategy

Posted by Cydne Stewart Aug 24, 2015 12:33:00 PM

No matter which way you slice the pie, marketing automation is a holistic approach to digital marketing and building an online presence. Marketing automation allows for you to grab hold of your online presence and begin to spread the value your brand offers, in a way that will resonate better with your audience and potential customers. This form of marketing via automation is not a shortcut and it can be thought of as a way to better your communication with your audience. A lot of the time, brands get caught up in the ability to spread news like wildfire and overstep their boundaries within their audience's inbox. Think of it this way, your online presence is a direct reflection of the fluidity and agility of your marketing efforts—not the quantity.

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Thought Leadership Monday Mashup: Effective Email Marketing

Posted by Cydne Stewart Aug 17, 2015 9:30:00 AM

Marketers are always on the lookout for ways to amass data and foster a more holistic approach to educating website visitors, leads, and even current customers. Providing the right content at the proper time your target audience’s buyer’s journey resonates well with business initiatives, organic search, and fulfills your top priority—meeting the needs of your audience. Producing effective marketing content for a particular target audience is where data capturing comes in handy. Email marketing is a great way to see into the minds and behaviors of your most valued customers.

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Improve Content Marketing with Social Listening

Posted by Cydne Stewart Aug 11, 2015 9:30:00 AM

You are a marketer. You know how important content (and its distribution) is to the success of your digital marketing. You know the ins and outs of digital marketing require attention to detail, premium process, and project management. You know you have the ability to provide information to your website visitors, leads, and customers. The difficulty comes when deciding what that information is and how your audience consumes their most valued content.

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Increase Customer Retention Rate with Lifecycle Marketing Analytics

Posted by Cydne Stewart Jul 29, 2015 12:56:00 PM

Are you looking for ways to increase brand awareness at the top of your sales funnel? You are not alone in this search, but you may be barking up the wrong tree. In fact, a study published by the Gartner Group shows that 80 percent of your future profits will come from just 20 percent of your existing customers. That’s pretty astounding if you ask me. What’s even more astounding is how many marketers and organizations solely focus on lead generation at the top of the sales funnel, rather than focusing on their customer retention rate and ways to increase customer retention with lifecycle marketing.

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Thought Leadership Monday Mashup: Brand Recognition, Content Marketing & Advertising

Posted by Cydne Stewart Jul 6, 2015 5:07:00 PM

Does brand recognition only come to companies with money to spare? Do you have to have your skin in the game to have a chance at cultivating brand awareness? Can you establish the brand recognition everyone wants but only few receive? Is your marketing budget, or lack of one, holding you back from success?

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Thought Leadership Monday Mashup: Online Marketing Results

Posted by Cydne Stewart Jun 29, 2015 5:45:00 PM

So your company has been nearly off the grid—and totally on the grind—working on an upcoming product launch, software update, or new service roll-out. You have figured out the design, shot the product videos, built a responsive and fresh website, but don’t have a single website visitor checking out your newest product or service. It may seem as though all of your hard work has come to naught. 

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Thought Leadership Monday Mashup: Lead Generation

Posted by Cydne Stewart Jun 22, 2015 9:30:00 AM

Let’s explore some of the leading industry experts’ thoughts, suggestions, and insights on how to define, develop, design, and deploy the best-performing lead generation tactics. Join us on an exploration of thought leadership.

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Thought Leadership Monday Mashup: Marketing FAQs Dispelled

Posted by Cydne Stewart Jun 8, 2015 5:27:00 PM

Using an FAQ page may seem like an obvious approach to dealing with brand expansion and content marketing. However, most brands have a habit of side-stepping the FAQ process.

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