Live video apps are increasingly allowing more people to intimately engage with people and business—allowing them to see the raw, uncut footage of most video streaming sites like YouTube and Netflix. Periscope, Instagram and Facebook Live make live video communication and broadcasting easily available right from your mobile device. 

We live in amazing modern times, and the proliferation of online video (and the bandwidth to make it a reality) is one of the biggest changes affecting mass communication today. 

So, you are thinking of hiring a video production company to produce a professional video for you and you were wondering, “What does it cost to produce a video?” You may discover wildly fluctuating prices ranging from under $1,000 to over $25,000 and wonder why there is such a wide swing in cost. Price range depends upon a number of factors.

If your company has taken the step to invest in corporate video production, it is crucial that your video includes your brand and its core message, and instructs new viewers on how to interact with your brand. Without integrating this information into your video, your efforts will not be fully effective, and your ROI will be diminished.

Due to deadline pressures, it is not uncommon to work through a video production without accurately tracking video editing costs.

If you’re a business owner or marketer, you’re probably well aware of the importance of inbound marketing and marketing automation. Blogging, social media, video, email, and all of the other methods of digital marketing draw consumers to your brand.

When you combine marketing automation with video, the conversion opportunities and user experience improves drastically. Let’s take a look.

The rise of rich media and interactive video are really upping the ante when it comes to putting more power at your customers' fingertips.

Effective, engaging, and viral-worthy online videos are about as tough to create as they are as easy to enjoy.

The main key to corporate video production for any brand is to tell a compelling story in a concise way. Here are some of the other advantages to using video for your business.

You may be skeptical about today’s blog. In fact, trying to answer all of your video marketing questions can seem like a stretch. However, we did our best in providing you with some key answers to your video marketing questions that will help create a successful video marketing campaign and strategy.