FAQ Friday: Common Questions to Ask about Your Video Marketing Campaign

Posted by Jessica Jones Dec 16, 2016 6:00:00 AM

Incorporating video in your marketing strategy may seem difficult especially when you feel like everyone’s asking the same questions. In today’s FAQ Friday, we’re providing solutions to the most common questions in order to help you plan your inbound video marketing campaign.

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Engage Your Audience with These Video SEO Best Practices

Posted by Bill Knowland Dec 14, 2016 6:00:00 AM

After creating some good video content, it is time to create ways for people to find and experience your content. Learn some video marketing best practices for video search engine optimization from Rand Fishkin of MOZ and Greg Jarboe of SEO-PR.

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Thought Hive: Online Video Trends to Boost Your Video Marketing Plan

Posted by Jessica Jones Dec 12, 2016 6:00:00 AM

Social video, mobile responsiveness, and more are just a few online trends worth dissecting when it comes to forming an online video marketing plan. In today’s Thought Hive, grab some key tips from the latest online video trends and how you can apply them to help you grow your presence online.

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The Many Benefits of Video Marketing in Modern Mobile Design

Posted by Jessica Jones Nov 30, 2016 6:00:00 AM

What do you use your mobile device for?

Maybe if it’s a smartphone, you use it for phone calls, messaging, and email. If it’s a tablet, maybe you use it for notation and other business related needs.

But out of those needs and more, you’re mostly using your mobile device to be entertained. And what’s more entertaining than watching your favorite web series on your way to work.

In today’s In-Sites, let’s explore the many benefits of video marketing, and more specifically, mobile video marketing and how it applies to modern mobile design

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Thought Hive: Stop Your Fear of Video using These Video Marketing Tips

Posted by Jessica Jones Nov 21, 2016 6:00:00 AM

Are you a person that feels that video is not for your business? If so, do these reasons sound familiar to you:

  • I don’t have the resources i.e. money, DSLR camera, editing software, and especially actors.
  • I don’t have the time.
  • If our business did use video, I don’t know what type of video would engage our audience the most.

These are very valid reasons especially if you’ve currently experiencing all three at the same time. Or maybe these reasons are just fears keeping you from creating in the first place.

With the availability of video literally everywhere from Facebook Live to Snapchat, anyone can make video. In fact, you can minimize the resources you need to engage with your audience visually instead of solely depending on written form content.

In today’s marketing world, you can’t be afraid to try new things especially when those new trends are where your potential customers are. That’s why in today’s Thought Hive, we’re providing you with three video marketing tips plus additional visual resources, i.e., videos, to help you start making videos and creating visual conversations with your audience.

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A Streamlined Process for Video Production to Video Distribution

Posted by Jessica Jones Sep 7, 2016 6:00:00 AM

Streamlining your video production is like streamlining your thought process. It takes time, imagination, and a little elbow grease to make it happen. In today’s blog, explore the following four phases that are key to a streamlined video production process and how you can use it for your business.

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SEO Best Practices for Successful Video Distribution

Posted by Jessica Jones Aug 24, 2016 6:00:00 AM

If you don’t know by now, video is a great way to boost your marketing efforts. From YouTube to Facebook video, there’s plenty of ways from plenty of people who can confirm this as fact. Yet, can you believe there’s something even more valuable? There is and it’s a strong SEO strategy behind your video marketing strategy. Because what’s the point of making your video and people can't watch it?

Create an awesome video they’re sure to love and then get your SEO in order. Learn how to help your audience find your content online with the following SEO best practices for a successful video distribution process.

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FAQ Friday: Video Marketing in 2016

Posted by Jessica Jones Aug 5, 2016 6:00:00 AM

Starting out with inbound video marketing can seem daunting, but when you break it down into easily manageable pieces, it becomes a lot less scary. Lucky for you, we’re answering some of your most burning video marketing questions and breaking it down for you. Need to know how to determine what will resonate best with your audience, how to prove ROI, or how to ensure your campaign will further your marketing and sales goals? Read on!  

 

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3 Video Marketing Tips that Create Innovative Advertising Ideas

Posted by Jessica Jones Jun 30, 2016 6:00:00 AM

With traditional forms of advertising becoming a thing of the past, finding innovative ways to advertise your business may seem like looking for the needle in the marketing haystack. However in today’s blog, let's get out of the muck of marketing mediocrity and into marketing innovation using these video marketing tips.

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FAQ Friday: How Do I Use Periscope for My Marketing Strategy?

Posted by Jessica Jones Jun 24, 2016 9:52:46 AM

If you have heard it once, you have heard it a thousand times. The fact is that video is here to stay, and the tech boom is allowing us marketers the ability to use it in an innovative way. Every big brand who wants to stick around for the long term is finding great ways to incorporate video into their marketing mix, and the latest buzz in the video industry is live streaming video, and more specifically Periscope, Twitter’s still fairly new baby.

Today’s FAQ Friday zeros in on answering your questions that are new to marketing or new to video, but want to leverage live streaming video as a viable marketing tool for your business.

However, before we get started, not every single Periscope question is answered in this FAQ. But if you have  question that is not listed below, let us know in the comments and we will use your submissions in future FAQ Friday sessions. With that being said, let’s take a look through the window of your brand and get social with Periscope.

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