A Streamlined Process for Video Production to Video Distribution

Posted by Jessica Jones Sep 7, 2016

Streamlining your video production is like streamlining your thought process. It takes time, imagination, and a little elbow grease to make it happen. In today’s blog, explore the following four phases that are key to a streamlined video production process and how you can use it for your business.

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SEO Best Practices for Successful Video Distribution

Posted by Jessica Jones Aug 24, 2016

If you don’t know by now, video is a great way to boost your marketing efforts. From YouTube to Facebook video, there’s plenty of ways from plenty of people who can confirm this as fact. Yet, can you believe there’s something even more valuable? There is and it’s a strong SEO strategy behind your video marketing strategy. Because what’s the point of making your video and people can't watch it?

Create an awesome video they’re sure to love and then get your SEO in order. Learn how to help your audience find your content online with the following SEO best practices for a successful video distribution process.

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FAQ Friday: Video Marketing in 2016

Posted by Jessica Jones Aug 5, 2016

Starting out with inbound video marketing can seem daunting, but when you break it down into easily manageable pieces, it becomes a lot less scary. Lucky for you, we’re answering some of your most burning video marketing questions and breaking it down for you. Need to know how to determine what will resonate best with your audience, how to prove ROI, or how to ensure your campaign will further your marketing and sales goals? Read on!  

 

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3 Video Marketing Tips that Create Innovative Advertising Ideas

Posted by Jessica Jones Jun 30, 2016

With traditional forms of advertising becoming a thing of the past, finding innovative ways to advertise your business may seem like looking for the needle in the marketing haystack. However in today’s blog, let's get out of the muck of marketing mediocrity and into marketing innovation using these video marketing tips.

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FAQ Friday: How Do I Use Periscope for My Marketing Strategy?

Posted by Jessica Jones Jun 24, 2016

If you have heard it once, you have heard it a thousand times. The fact is that video is here to stay, and the tech boom is allowing us marketers the ability to use it in an innovative way. Every big brand who wants to stick around for the long term is finding great ways to incorporate video into their marketing mix, and the latest buzz in the video industry is live streaming video, and more specifically Periscope, Twitter’s still fairly new baby.

Today’s FAQ Friday zeros in on answering your questions that are new to marketing or new to video, but want to leverage live streaming video as a viable marketing tool for your business.

However, before we get started, not every single Periscope question is answered in this FAQ. But if you have  question that is not listed below, let us know in the comments and we will use your submissions in future FAQ Friday sessions. With that being said, let’s take a look through the window of your brand and get social with Periscope.

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Explore the Ins & Outs of Live Streaming Video and Social Media

Posted by Jessica Jones Jun 23, 2016

Today as we explore live video and social media, you’ll come across the term social video. And like any person new to this format, you’re probably asking yourself, “what in the world is social video?”

Well I’m glad you asked. Social video is digital video that is designed to be seen and shared through social networks. Therefore, a Coca-Cola commercial or a recorded product demo are examples of social video.

So if you have are using video or want to use video for your business, then of course you would want to create content that is shareable to your audience and beyond.

However, what if I told you that you can take your video to the next level with live social video? Well you can! So, as we approach VidCon 2016, here are some ways to create live video that our CEO Bill Knowland learned from VidCon 2015.

 

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Marketing Video Trends: 7 Reasons Why Startups Need Online Video

Posted by Jessica Jones Jun 15, 2016

Incorporating corporate live streaming and marketing videos into your online advertising and marketing plan is not only a smart idea, but can pay off dividends by increasing visitors, and ultimately sales for your company.

Even if you're a small local business, integrating a web marketing video into your site will drive viral traffic through various social media sites and will raise the awareness of your company's Internet presence by creating a buzz.

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How to Video Marketing: Tips for Startups

Posted by Cydne Stewart Jun 14, 2016

Has your company embraced the changing times? Have you decided to jump into video marketing head first, but feel stuck, confused, or misled? Introducing a new element to your marketing mix, product branding, or business marketing strategy can really put a jam in your well oiled lead generation machine. However, it does not have to default to chaos. In today’s article, get ready for your how to video marketing introduction.

 

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Thought Leadership Monday Mashup: Advertising & Marketing Videos

Posted by Jessica Jones Jun 13, 2016

In more ways than one might imagine, marketing and advertising underscore why inbound marketing has been a go-to method of marketing for years now. If you are looking into video as a marketing strategy, but need a bit more clarification, read on.

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Thought Leadership Monday Mashup: Marketing 2016

Posted by Jessica Jones May 9, 2016

Which is better inbound marketing or outbound marketing? You may have heard or have been asking yourself this question since the term was coined in 2009 by Brian Halligan and Dharmesh Shah. Because of this feud, there’s still uncertainty in regards to which form of marketing is good for businesses.

However, the kicker is that both of these types of marketing are just ways to express the types of approaches marketers use to reach their respective audiences. For example, inbound marketing is more of a customer focused approach—attracting customers to your brand and allowing them to be guided through the funnel on their own terms. Versus, outbound marketing which is more business focused—attracting customers through product or service based advertising.

Therefore, regardless of either inbound or outbound based marketing, the main focus should be on the other types of marketing needed to fuel both inbound and outbound strategies and how they specifically and strategically suit your business’ needs. So outside of the two main types of marketing, let’s look at four other types of marketing, their individual benefits, statistics as to how other business are utilizing these marketing strategies and key tips to determine how each one is necessary for your business.

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Direct Images Interactive is an inbound marketing agency specializing in high-impact video production and online graphic design. We are centrally located between Oakland, San Francisco and San Jose. Come see us at The Gate in San Leandro, a thriving tech-hub of innovators. What can we do for you?

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