Explore the Ins & Outs of Live Streaming Video and Social Media

Posted by Jessica Jones Jun 23, 2016 11:41:33 AM

Today as we explore live video and social media, you’ll come across the term social video. And like any person new to this format, you’re probably asking yourself, “what in the world is social video?”

Well I’m glad you asked. Social video is digital video that is designed to be seen and shared through social networks. Therefore, a Coca-Cola commercial or a recorded product demo are examples of social video.

So if you have are using video or want to use video for your business, then of course you would want to create content that is shareable to your audience and beyond.

However, what if I told you that you can take your video to the next level with live social video? Well you can! So, as we approach VidCon 2016, here are some ways to create live video that our CEO Bill Knowland learned from VidCon 2015.

 

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Marketing Video Trends: 7 Reasons Why Startups Need Online Video

Posted by Jessica Jones Jun 15, 2016 6:00:00 AM

Incorporating corporate live streaming and marketing videos into your online advertising and marketing plan is not only a smart idea, but can pay off dividends by increasing visitors, and ultimately sales for your company.

Even if you're a small local business, integrating a web marketing video into your site will drive viral traffic through various social media sites and will raise the awareness of your company's Internet presence by creating a buzz.

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How to Video Marketing: Tips for Startups

Posted by Cydne Stewart Jun 14, 2016 6:00:00 AM

Has your company embraced the changing times? Have you decided to jump into video marketing head first, but feel stuck, confused, or misled? Introducing a new element to your marketing mix, product branding, or business marketing strategy can really put a jam in your well oiled lead generation machine. However, it does not have to default to chaos. In today’s article, get ready for your how to video marketing introduction.

 

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Thought Leadership Monday Mashup: Advertising & Marketing Videos

Posted by Jessica Jones Jun 13, 2016 6:00:00 AM

In more ways than one might imagine, marketing and advertising underscore why inbound marketing has been a go-to method of marketing for years now. If you are looking into video as a marketing strategy, but need a bit more clarification, read on.

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Thought Leadership Monday Mashup: Marketing 2016

Posted by Jessica Jones May 9, 2016 10:00:00 AM

Which is better inbound marketing or outbound marketing? You may have heard or have been asking yourself this question since the term was coined in 2009 by Brian Halligan and Dharmesh Shah. Because of this feud, there’s still uncertainty in regards to which form of marketing is good for businesses.

However, the kicker is that both of these types of marketing are just ways to express the types of approaches marketers use to reach their respective audiences. For example, inbound marketing is more of a customer focused approach—attracting customers to your brand and allowing them to be guided through the funnel on their own terms. Versus, outbound marketing which is more business focused—attracting customers through product or service based advertising.

Therefore, regardless of either inbound or outbound based marketing, the main focus should be on the other types of marketing needed to fuel both inbound and outbound strategies and how they specifically and strategically suit your business’ needs. So outside of the two main types of marketing, let’s look at four other types of marketing, their individual benefits, statistics as to how other business are utilizing these marketing strategies and key tips to determine how each one is necessary for your business.

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BLAB takes B2B Marketing to a Whole New Live Streaming Video Level

Posted by Jessica Jones May 5, 2016 6:00:00 AM

Thanks to applications like Google Hangout and Skype, these tools have given us the ability to group video chat with loved ones, friends, and colleagues from around the world. However, let’s take video chat another step further.

Imagine for a second that Periscope and your favorite podcasts had a baby—where you could interact live with your favorite hosts as well as potentially become welcomed onto the show, giving your thoughts with the hosts on today’s topic. Well, if you’re saying to yourself this platform doesn’t exist, think again.

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The Best Live Streaming Video Marketing Campaigns of All Time

Posted by Jessica Jones May 3, 2016 6:00:00 AM

Live video apps are increasingly allowing more people to intimately engage with people and business—allowing them to see the raw, uncut footage of most video streaming sites like YouTube and Netflix. But with the rise of Periscope and Meerkat making it more available for live video at the palm of your finger tips, i.e., your mobile device, you may wondering, “how does this type of content work for my business?”

Well, if you are hesitant about using live video in your marketing strategy, don’t be. As stated before, the ability to livestream is literally in the palm of your hand. And because of that availability and creative freedom, why not take a chance, experiment and see what live video can do for your brand identity—boosting awareness and audience engagement with your business.

Not convinced? Let’s explore the following BIG brands and find out how through experimentation with live video apps, they were able to create and achieve successful marketing campaigns.

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Thought Leadership Monday Mashup: The Rise of Live Streaming Video

Posted by Jessica Jones May 2, 2016 6:00:00 AM

 

In 2015, experts believe that video will take up 57% of consumer internet traffic. And since, 51.9 percent of marketing professionals worldwide name video as the type of content with the best ROI, I’m pretty sure those initial experts were correct in their predictions.

Yet, despite these stats referencing video’s help in increasing marketing growth in 2015, the carry over is definitely noticeable in 2016. This growth is especially noticeable due to the rise of live streaming  apps like Meerkat, Periscope, and Facebook Live—where users are watching 40 years' worth of live videos every day.

However before livestreaming became a public commodity, the possibility of livestreaming at all was only but a thought. So let’s review the history of live video, and how, with the mass availability and power of our current technology, video streaming became more available to the general public—improving marketing strategies and overall business growth.

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Step Outside of the Box with Interactive Marketing Solutions

Posted by Jessica Jones Apr 28, 2016 6:00:00 AM

Is your content not engaging your audience?

Do you feel that your content is not getting the feedback and shareability it deserves?

With interactive marketing, you don’t have to limit your content to the general static forms of content that most businesses are using. For example, did you know that video, written copy and images (in that order) are the most successful media types for B2B. Meaning that if your company is not already incorporating video or some form of visual interactivity, then this may be the reason as to why your content is missing out on some major engagement and lead generating opportunities.

With this in mind, let’s look at the three increases that will occur for your business through implementing interactive marketing and taking your content outside the conventional marketing box.

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What's All This Fuss About Interactive Video

Posted by Jessica Jones Apr 26, 2016 6:00:00 AM

In 2016, video is increasingly taking the marketing landscape by storm. Don't believe me? Well check out the following marketing stats and see the overall benefits of using video in your content marketing strategy:

Convinced? Well, what if I told you that you can take your video to the next level by using interactivity. Interactive video can be defined as a digital video that is responsive to user interaction. These videos play like regular video files, but include clickable areas, or "hotspots," that perform an action when you click on them.  

However, incorporating interactive video without being intentional in regards to your brand or your audience can be detrimental to your brand identity. There must ALWAYS be intention when creating your content. With that being said, let's look at the following tips on how to be intentional when using interactive video and see how all this fuss can be used towards your marketing efforts.

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