Step Outside of the Box with Interactive Marketing Solutions

Posted by Jessica Jones Apr 28, 2016

Is your content not engaging your audience?

Do you feel that your content is not getting the feedback and shareability it deserves?

With interactive marketing, you don’t have to limit your content to the general static forms of content that most businesses are using. For example, did you know that video, written copy and images (in that order) are the most successful media types for B2B. Meaning that if your company is not already incorporating video or some form of visual interactivity, then this may be the reason as to why your content is missing out on some major engagement and lead generating opportunities.

With this in mind, let’s look at the three increases that will occur for your business through implementing interactive marketing and taking your content outside the conventional marketing box.

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What's All This Fuss About Interactive Video

Posted by Jessica Jones Apr 26, 2016

In 2016, video is increasingly taking the marketing landscape by storm. Don't believe me? Well check out the following marketing stats and see the overall benefits of using video in your content marketing strategy:

Convinced? Well, what if I told you that you can take your video to the next level by using interactivity. Interactive video can be defined as a digital video that is responsive to user interaction. These videos play like regular video files, but include clickable areas, or "hotspots," that perform an action when you click on them.  

However, incorporating interactive video without being intentional in regards to your brand or your audience can be detrimental to your brand identity. There must ALWAYS be intention when creating your content. With that being said, let's look at the following tips on how to be intentional when using interactive video and see how all this fuss can be used towards your marketing efforts.

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Thought Leadership Monday Mashup: Interactive Design Insights

Posted by Jessica Jones Apr 25, 2016

Incorporating interactive design as a marketing solution for businesses is a trend that isn't dying out anytime soon. Dillon Baker, author at Ceros, stated that "big-name publishers like The New York Times and FiveThirtyEight have proven that interactive design works, and brands haven’t been afraid to throw their budget behind interactive design either."

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Thought Leadership Monday Mashup: Our Top Video Blogs

Posted by Bill Knowland Dec 21, 2015

Here’s our top video blogs of all time and why we feel they work...

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