Thought Hive: Stop Your Fear of Video using These Video Marketing Tips

Posted by Jessica Jones Nov 21, 2016 6:00:00 AM

Are you a person that feels that video is not for your business? If so, do these reasons sound familiar to you:

  • I don’t have the resources i.e. money, DSLR camera, editing software, and especially actors.
  • I don’t have the time.
  • If our business did use video, I don’t know what type of video would engage our audience the most.

These are very valid reasons especially if you’ve currently experiencing all three at the same time. Or maybe these reasons are just fears keeping you from creating in the first place.

With the availability of video literally everywhere from Facebook Live to Snapchat, anyone can make video. In fact, you can minimize the resources you need to engage with your audience visually instead of solely depending on written form content.

In today’s marketing world, you can’t be afraid to try new things especially when those new trends are where your potential customers are. That’s why in today’s Thought Hive, we’re providing you with three video marketing tips plus additional visual resources, i.e., videos, to help you start making videos and creating visual conversations with your audience.

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FAQ Friday: How Do I Use Periscope for My Marketing Strategy?

Posted by Jessica Jones Jun 24, 2016 9:52:46 AM

If you have heard it once, you have heard it a thousand times. The fact is that video is here to stay, and the tech boom is allowing us marketers the ability to use it in an innovative way. Every big brand who wants to stick around for the long term is finding great ways to incorporate video into their marketing mix, and the latest buzz in the video industry is live streaming video, and more specifically Periscope, Twitter’s still fairly new baby.

Today’s FAQ Friday zeros in on answering your questions that are new to marketing or new to video, but want to leverage live streaming video as a viable marketing tool for your business.

However, before we get started, not every single Periscope question is answered in this FAQ. But if you have  question that is not listed below, let us know in the comments and we will use your submissions in future FAQ Friday sessions. With that being said, let’s take a look through the window of your brand and get social with Periscope.

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Explore the Ins & Outs of Live Streaming Video and Social Media

Posted by Jessica Jones Jun 23, 2016 11:41:33 AM

Today as we explore live video and social media, you’ll come across the term social video. And like any person new to this format, you’re probably asking yourself, “what in the world is social video?”

Well I’m glad you asked. Social video is digital video that is designed to be seen and shared through social networks. Therefore, a Coca-Cola commercial or a recorded product demo are examples of social video.

So if you have are using video or want to use video for your business, then of course you would want to create content that is shareable to your audience and beyond.

However, what if I told you that you can take your video to the next level with live social video? Well you can! So, as we approach VidCon 2016, here are some ways to create live video that our CEO Bill Knowland learned from VidCon 2015.

 

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Marketing Video Trends: 7 Reasons Why Startups Need Online Video

Posted by Jessica Jones Jun 15, 2016 6:00:00 AM

Incorporating corporate live streaming and marketing videos into your online advertising and marketing plan is not only a smart idea, but can pay off dividends by increasing visitors, and ultimately sales for your company.

Even if you're a small local business, integrating a web marketing video into your site will drive viral traffic through various social media sites and will raise the awareness of your company's Internet presence by creating a buzz.

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How to Video Marketing: Tips for Startups

Posted by Cydne Stewart Jun 14, 2016 6:00:00 AM

Has your company embraced the changing times? Have you decided to jump into video marketing head first, but feel stuck, confused, or misled? Introducing a new element to your marketing mix, product branding, or business marketing strategy can really put a jam in your well oiled lead generation machine. However, it does not have to default to chaos. In today’s article, get ready for your how to video marketing introduction.

 

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Thought Leadership Monday Mashup: Advertising & Marketing Videos

Posted by Jessica Jones Jun 13, 2016 6:00:00 AM

In more ways than one might imagine, marketing and advertising underscore why inbound marketing has been a go-to method of marketing for years now. If you are looking into video as a marketing strategy, but need a bit more clarification, read on.

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FAQ Friday: Producing Marketing and Advertising Videos

Posted by Cydne Stewart Mar 11, 2016 6:00:00 AM

Because video marketing allows you to connect with your customers by personalizing your marketing message and telling a compelling story. In this weeks FAQ Friday we will discuss frequently asked questions from the readers concerning marketing video production and how to leverage advertising videos to benefit your brand.

 

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How to Produce Winning Video for Marketing and Advertising

Posted by Cydne Stewart Mar 9, 2016 6:00:00 AM

Video is becoming a top choice for marketing and advertising due to positive feedback the past few years from advertising agency experts. A recent survey by Strata found that over two-thirds of U.S. advertising agency professionals say video is now their top priority for clients. A majority of marketers are also saying online video has become just as or more effective than television commercials. Here are methods to consider for your marketing and advertising video production. 

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Tips for Your Next Marketing or Advertising Video Campaign

Posted by Cydne Stewart Mar 8, 2016 6:00:00 AM

Video marketing allows you to connect with your customers by personalizing your marketing message and telling a compelling story. From the extremely bite-sized—yet effective—branded videos on sites like SnapChat—to longer form customer testimonials on YouTube—and round out the product descriptions on a website, video really is an open frontier for (trackable data) exploration. 

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Thought Leadership Monday Mashup: Marketing & Advertising Videos

Posted by Cydne Stewart Mar 7, 2016 6:00:00 AM

In more ways than one might imagine, marketing and advertising underscore why inbound marketing has been a go-to method of marketing for years now. If you are looking into video as a marketing strategy, but need a bit more clarification, read on.

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