How to Produce Winning Video for Marketing and Advertising

Posted by Cydne Stewart Mar 9, 2016

Video is becoming a top choice for marketing and advertising due to positive feedback the past few years from advertising agency experts. A recent survey by Strata found that over two-thirds of U.S. advertising agency professionals say video is now their top priority for clients. A majority of marketers are also saying online video has become just as or more effective than television commercials. Here are methods to consider for your marketing and advertising video production. 

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Tips for Your Next Marketing or Advertising Video Campaign

Posted by Cydne Stewart Mar 8, 2016

Video marketing allows you to connect with your customers by personalizing your marketing message and telling a compelling story. From the extremely bite-sized—yet effective—branded videos on sites like SnapChat—to longer form customer testimonials on YouTube—and round out the product descriptions on a website, video really is an open frontier for (trackable data) exploration. 

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Thought Leadership Monday Mashup: Marketing & Advertising Videos

Posted by Cydne Stewart Mar 7, 2016

In more ways than one might imagine, marketing and advertising underscore why inbound marketing has been a go-to method of marketing for years now. If you are looking into video as a marketing strategy, but need a bit more clarification, read on.

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FAQ Friday: Corporate Video Marketing

Posted by Cydne Stewart Feb 26, 2016

Corporate videos are one of the most efficient ways to engage visitors and set your brand apart in today's world of text-heavy media. With more than 100 million Internet viewers watching online videos each day, each one minute video is equivalent to a staggering 1.8 million words. Although corporate videos are one of the most proven marketing tools, many people still have questions regarding the best way to execute the process. Read on to learn some answers to some of the top corporate video FAQs.

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Improve Your Video Marketing Strategy Today with These Tips

Posted by Cydne Stewart Feb 25, 2016

Video marketing is a versatile new marketing tool with a proven track record of helping companies get the word out. In Short videos—normally around two to five minutes in length—can give your customers a quick rundown of a new service, fresh product line, or just what's coming down the pike next from your business.

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How to Improve Inbound Video Marketing Results

Posted by Cydne Stewart Feb 24, 2016

Inbound video marketing is the here-and-now for what online marketing is for so many businesses. The fact is that you have to show your business off in the best light. Getting your point across with video marketing is fast becoming the most impactful and economical manner in which to do so. Even as so many inbound marketing videos are splashed out with fancy graphics and stunning effects, the costs move continuously more in reach. Still if your current video presentations looks shoddy or don’t exist at all , that doesn't mean you need to keep up with things as you've had them. Here are six steps to setting your inbound video marketing plan into action.

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Thought Leadership Monday Mashup: Inbound Video Marketing

Posted by Cydne Stewart Feb 22, 2016

Inbound video marketing is a smart way for businesses to show off their products and services and draw in former and future customers. It's important to invoke some thought when you are crafting your ideas with inbound video marketing. It can be very easy to fall back on familiar tactics and not get to the meat of what your marketing strategy efforts should be all about.

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Thought Leadership Monday Mashup: Our Top Video Blogs

Posted by Bill Knowland Dec 21, 2015

Here’s our top video blogs of all time and why we feel they work...

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FAQ Friday: How Much Does Online Video Cost?

Posted by Cydne Stewart Dec 18, 2015

How much does a marketing video cost?

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Choosing a Video Hosting Platform - Brightcove vs. Wistia

Posted by Donna Tate Dec 16, 2015

Working with videographers, animators, social media marketers and bloggers I found myself spending a lot of time researching video hosting companies to learn more about the features we could use for our clients. Due to ease of use, customization and shareability, I have narrowed it down to two, Wistia and Brightcove.

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