Thought Leadership Monday Mashup: Video Distribution Strategy

Posted by Bill Knowland Oct 5, 2015 5:43:00 PM

Once you have completed your marketing video, how many online video distribution channels should you consider? Should you just put your video up on YouTube or on your own site with another platform or both? Explore digital video distribution strategies with some video thought leaders.

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FAQ Friday: Successful Inbound Video Marketing

Posted by Mathilde Heinemann Oct 2, 2015 1:01:00 PM

Starting out with inbound video marketing can seem daunting, but when you break it down into easily manageable pieces, it becomes a lot less scary. Lucky for you, this week we’re answering some of your most burning video marketing questions and breaking it down into those pieces for you. Need to know how to determine what will resonate best with your audience, how to prove ROI, or how to ensure your campaign will further your marketing and sales goals? Read on!  

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How to Plan a Successful Inbound Video Marketing Strategy

Posted by Cydne Stewart Oct 1, 2015 9:00:00 AM

It is no secret that video does a great job of standing out on the internet. The same is true with inbound marketing. It doesn’t matter how long your company has worked with video marketing or if you are completely new to the concept of inbound marketing. What matters is that you are interested in starting (or perfecting your existing) inbound video marketing efforts, and there are ways to plan for better success.

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How to Prepare for Inbound Video Marketing

Posted by Bill Knowland Sep 30, 2015 11:46:00 AM

You’ve got your inbound video marketing strategy figured out. Now is the time to put together your video marketing campaign and plan out the details for your video production. Where do you start? What’s the best way to proceed? Here are some tips on how to prepare for inbound video marketing.

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Tips for Launching Your Inbound Video Marketing Strategy

Posted by Bill Knowland Sep 29, 2015 2:51:00 PM

You’ve heard how your business needs an online video presence. Now the ball is in your court to launch an inbound video marketing campaign as well as oversee the entire video strategy for your company. Here are some tips for launching your inbound video marketing strategy:

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Best Practices for Producing Great Corporate Videos

Posted by Bill Knowland Sep 15, 2015 1:00:00 PM

You have been assigned to oversee production of a video, so you want to prepare and have your project be successful. What is the best way to plan and organize the video project? How much time should you allow when producing a video?  How do you produce a great corporate video? When a video requires a degree of complexity or sophistication beyond what you can do in-house, you will need to hire a video producer to assist you with your project.

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How to Design a Business Logo with 3D Animation

Posted by Patrick Heley Sep 14, 2015 2:00:00 PM

Our client, The Beer Channel, needed a logo design and an opening animation sequence for their show Bru AppetitOne of the biggest questions that faces our design team is how to design a business logo with 3D animation. So we created this mini tutorial. We first created several static comps of the logo and when we got sign-off, moved forward with animating the logo.

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VidCon 2015: The Gathering of Content Creators & Their Millennial Fans

Posted by Forrest Knowland Aug 4, 2015 8:49:00 PM

July 25th, 2015—Anaheim Convention Center. As the summer heat in Southern California began to rise early in the morning, so did I. Not knowing what to expect, I packed my things (comfortable shoes, camera gear, open mind) and headed out to the Anaheim Convention Center located mere minutes from the hotel I was staying at. There were a few things I noticed upon arrival. There were trendy food trucks being set up for lunch, hundreds of teenagers waiting in line for a meet and greet, and stages being set up for performances later on in the day. This was some sort of mecca for YouTube stars and fans alike. A gathering of millennial teens and pre-teens clamoring to see their favorite content creators—hoping to get a hug and a selfie with them.

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How to Develop a Vision with Video Marketing

Posted by Cydne Stewart May 20, 2015 2:25:00 PM

Businesses and Nonprofits of all types are using video to attract, convert, close, and delight customers in more innovative and intriguing ways every day. If your company is not looking into how to develop a vision with video (whether video marketing, entertainment videos, or interactive content) you may be passing up prime opportunities to build community around your product or service. 

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How to Choose a Video Production Company

Posted by Cydne Stewart May 13, 2015 9:30:00 AM

Choosing between video production services offerings and companies can become a daunting task if you are unaware of the important attributes you should be looking for. Let’s review how to choose some of the most important details you should understand prior to determining how to choose a video production company.

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