Developing Online Interactive Videos

Posted by Patrick Heley Dec 9, 2015

If a picture is worth a thousand words, then video multiplies that ability exponentially. Video with interactivity enriches the user experience even further. You now have the capability of making your videos more engaging by designing in layers of interactivity that will benefit both you and your viewers. Interactive video supercharges your site with better lead nurturing, e-learning and video branding.

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Planning an Interactive Video with Information Architecture

Posted by Bill Knowland Dec 8, 2015

If you are creating an interactive video, you need to identify the structure and user experience well before video production begins. Information architecture is the nexus of design and organized content.

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Thought Leadership Monday Mashup: How Interactive Video Creates ROI

Posted by Bill Knowland Dec 7, 2015

Two benefits of interactive video are better conversion rates and more sales. Since benefits have a direct correlation to better ROI, you should consider using interactive videos.

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Thought Leadership Monday Mashup: Video Distribution Strategy

Posted by Bill Knowland Oct 5, 2015

Once you have completed your marketing video, how many online video distribution channels should you consider? Should you just put your video up on YouTube or on your own site with another platform or both? Explore digital video distribution strategies with some video thought leaders.

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FAQ Friday: Successful Inbound Video Marketing

Posted by Mathilde Heinemann Oct 2, 2015

Starting out with inbound video marketing can seem daunting, but when you break it down into easily manageable pieces, it becomes a lot less scary. Lucky for you, this week we’re answering some of your most burning video marketing questions and breaking it down into those pieces for you. Need to know how to determine what will resonate best with your audience, how to prove ROI, or how to ensure your campaign will further your marketing and sales goals? Read on!  

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How to Plan a Successful Inbound Video Marketing Strategy

Posted by Cydne Stewart Oct 1, 2015

It is no secret that video does a great job of standing out on the internet. The same is true with inbound marketing. It doesn’t matter how long your company has worked with video marketing or if you are completely new to the concept of inbound marketing. What matters is that you are interested in starting (or perfecting your existing) inbound video marketing efforts, and there are ways to plan for better success.

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How to Prepare for Inbound Video Marketing

Posted by Bill Knowland Sep 30, 2015

You’ve got your inbound video marketing strategy figured out. Now is the time to put together your video marketing campaign and plan out the details for your video production. Where do you start? What’s the best way to proceed? Here are some tips on how to prepare for inbound video marketing.

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Tips for Launching Your Inbound Video Marketing Strategy

Posted by Bill Knowland Sep 29, 2015

You’ve heard how your business needs an online video presence. Now the ball is in your court to launch an inbound video marketing campaign as well as oversee the entire video strategy for your company. Here are some tips for launching your inbound video marketing strategy:

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Best Practices for Producing Great Corporate Videos

Posted by Bill Knowland Sep 15, 2015

You have been assigned to oversee production of a video, so you want to prepare and have your project be successful. What is the best way to plan and organize the video project? How much time should you allow when producing a video?  How do you produce a great corporate video? When a video requires a degree of complexity or sophistication beyond what you can do in-house, you will need to hire a video producer to assist you with your project.

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How to Design a Business Logo with 3D Animation

Posted by Patrick Heley Sep 14, 2015

Our client, The Beer Channel, needed a logo design and an opening animation sequence for their show Bru AppetitOne of the biggest questions that faces our design team is how to design a business logo with 3D animation. So we created this mini tutorial. We first created several static comps of the logo and when we got sign-off, moved forward with animating the logo.

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