Social Media Marketing in the B2B World

Posted by Cydne Stewart Aug 30, 2017 6:00:00 AM

More and more B2B marketers are adopting content marketing (generally) and social media marketing (in particular) to increase their networking potential, leads, and overall sales.

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Thought Hive: Start Your Social Selling Today

Posted by Nate Ruttan Apr 10, 2017 6:00:00 AM

In 2017, the world is more connected than ever. Social media has been completely ingrained in modern society and is here to stay...for personal and professional interactions.

On a personal level, social media lets us maintain community and sense of group identity, and keep in touch with people all over the world. On a business level, it provides an excellent opportunity to learn about the goals and pain points of prospective customers. Since your best-fit buyer personas are already out there posting their wants and needs online, why not engage with them on those very channels? It’s time your team begins to master the practice of social selling.

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