It has taken a while, but user experience has become a vital part of the success of companies of all sizes in every industry. Having an enjoyable digital experience to provide for website visitors is crucial. There are a lot of moving parts, and some research and strategy may require you to roll up your sleeves and get down to work. Let’s clarify some of the ways you can improve the user experience research process and better your company’s website with interactive marketing and growth driven design.

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The world is constantly changing with increasing changes undoubtedly happening in your industry right now.

So, when you build your website for your startup, ask yourself this: should my website be a static version where the information essentially doesn't change? Or should my website be dynamic and responsive as your business grows and changes?

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With all of the new marketing technology currently being used today, there are many ways to stand out from the rest of the pack. In fact, there are so many options, tools, and resources that you can incorporate into your strategy that it can become overwhelming.

However, it’s important to nail down the details before jumping right into a site redesign or website development project to satisfy your website’s needs. With that said, let’s zero in on the 10 major elements that every business website needs in order to prosper in 2017.

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In this week’s edition of FAQ Friday, we look at what it takes to create a website that will drive site traffic and engage users. Let’s dive in!

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The best marketers know how invaluable a website can be to their business. Taking an Inbound approach to website design will set you up for marketing success. But where to get started? We've got you covered.

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Growth-driven design is a smarter, more agile approach that will produce better results with little risk. It's time for you to learn this new process.

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We all know website design isn’t just for looks. Creating an optimized website means taking the time and effort to plan ahead, which can pay immense dividends in SEO and lead conversion. Here are some great examples of excellent, modern website design.

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The future of digital marketing revolves around the personalization and engagement that companies must give to attract, convert and retain their customers.

Old-school outbound marketing believes the best way to market your products and services is by putting you and your products before the customer's preferences.

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“I can’t prove ROI from my website.” “I don’t have the technical skills required for a complete site rehaul.” “We don’t have the budget to update our website, it’s already live so why change it?” Sound familiar? There are lots of common objections to redesigning a company website, but incorporating an Inbound marketing strategy into a website restructuring can pay immense dividends down the road. Here are 10 reasons why.

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A non-optimized site throws away valuable leads every minute. Do you know if your website is providing insight to those who are looking for your products and services? Do you think a digital dress-up would help attract prospects to your business funnel?

In today’s Thought Hive, we’ll look at ways you can refresh your website and set your company up for success.

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