It has taken a while, but user experience has become a vital part of the success of companies of all sizes in every industry. Having an enjoyable digital experience to provide for website visitors is crucial. There are a lot of moving parts, and some research and strategy may require you to roll up your sleeves and get down to work. Let’s clarify some of the ways you can improve the user experience research process and better your company’s website with interactive marketing and growth driven design.

These days, most designers worth their salt know that the way to approach modern website design is mobile-first. Mobile devices have overtaken desktop PCs as the viewing platform of choice, and 85% of smartphone usage is done through apps rather than the mobile web. It is safe to say most websites are seeing better conversion rate when they are utilizing responsive design websites.

The world is constantly changing with increasing changes undoubtedly happening in your industry right now.

So, when you build your website for your startup, ask yourself this: should my website be a static version where the information essentially doesn't change? Or should my website be dynamic and responsive as your business grows and changes?

There is value in telling the truth well. As Ann Handly describes in her book, everybody writes. "Embrace the idea...that your words are your Web currency: they are a proxy, a stand-in for the important things you want to convey to your customers, and the world."

With all of the new technology, there are many ways to stand out from the rest of the pack. In fact, there are so many options, tools, and resources you can incorporate into your plan and process, it can become overwhelming. But it’s important to nail down the details prior to jumping into a site redesign or development project to satisfy your business website needs.

With all of the new marketing technology currently being used today, there are many ways to stand out from the rest of the pack. In fact, there are so many options, tools, and resources that you can incorporate into your strategy that it can become overwhelming.

However, it’s important to nail down the details before jumping right into a site redesign or website development project to satisfy your website’s needs. With that said, let’s zero in on the 10 major elements that every business website needs in order to prosper in 2017.

We’ve all heard it before: Your website is your best salesperson, 24/7, 365 days a year. Having such an immense sales tool is essential for competing in the online marketplace of 2017. But how can you create a truly powerful website without spending a fortune?

It’s time for a redesign. If you are a fan of home makeover shows (as I am) you are probably excited yet nervous about how your vision will actually play out. Well, exhale because all your qualms will be answered in our website redesign edition of FAQ Friday.

With new marketing technology today, there are many ways to stand out from the pack. In fact, there are so many tools and resources you can incorporate into your strategy, it can seem overwhelming. It’s important to identify the absolute best practices to excel your website reach and satisfy your website’s needs. With that said, let’s zero in on the 9 major elements that every business website needs to prosper in 2017.

If you’ve had any exposure to the world of online marketing, you’ve probably (hopefully!) heard the phrase “Your website is your best salesperson.” On the surface, this is a very appropriate adage. The website runs 24/7, and in the e-commerce marketplace you simply must have this constant availability to be approached by potential customers. But upon further deliberation, website=sales is only part of the story. To truly incorporate your website into your sales process in the most effective way, you don’t just want the site to sell, you want it to enable your actual sales team to sell better as well.

You’re not online 24/7 and neither is your team. However, your website is. But is your website generating leads even when you’re not online? In today’s FAQ Friday, let’s review some lead generation ideas especially when it comes to transforming your website into a lead generating one.

As a small business, you may be working with a limited budget. But, what if you could save money just by continuously investing in your top salesperson?