How to Develop Creative Concepts for a Modern Web Design Project

Posted by Cydne Stewart Nov 3, 2015

It can be difficult to develop creative concepts for your website, but this is an essential part of modern web design. The amount of competition online is staggering. Chances are, if you don't have a great website, a rival already does.

If your online presence isn't all that it could be, there are many ways to engage and surprise your website visitors.

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Thought Leadership Monday Mashup: Creative Designs

Posted by Cydne Stewart Nov 2, 2015

Creative and over-the-top designs can often get in the way of functionality within a website. We have all landed on a site where we feel helpless and let down at the very least. The catch is, plain websites with little to no informational value, don’t make the mark either.

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How to Choose a Web Design Company

Posted by Cydne Stewart Oct 13, 2015

You have the need for a new website. With the constant changing of the times, it is difficult to keep up with the latest best practices, white glove SEO techniques, proper aspect ratios, not to mention the multitude of devices used to access the web. Gone are the days of simple text formatting and static graphics. There are a few tips and tricks we have discovered along the way to help businesses ensure they are making the right choices surrounding their web design.

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Thought Leadership Monday Mashup: Modern Web Design

Posted by Cydne Stewart Oct 12, 2015

As the process of building a website evolves and more technology becomes available, so does the importance of keeping up with the functionality of a modern website. For most, the style or creativity within the way a company presents their website, content, and product information heavily influences the way in which visitors interact with the brand.

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Thought Leadership Monday Mashup: Content Optimization

Posted by Cydne Stewart Sep 21, 2015

Choosing the proper SEO method can be a difficult and time consuming task for any business owner. There are numerous avenues you can take to develop the proper SEO strategy, and when you are pressed for time, it can be hard to review them all in detail.

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FAQ Friday: Dynamically Generated Content

Posted by Cydne Stewart Jul 24, 2015

If you’ve heard it once, you’ve heard it a million times. Marketers must think in terms of personalization. Creating the most beneficial customized user experience throughout the entirety of the buyer's journey is imperative to the success of any marketing efforts. That has always been the case.

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Dynamic Content, Interactive Content, Personalized Content—What gives?

Posted by Cydne Stewart Jul 22, 2015

For years now, most marketers have admitted to missing the mark on creating content that is engaging, appealing, and effective at moving website visitors through the buyer's journey. Each year, businesses commit to spending more of their marketing budget on content creation—but if it is not effective, why the push?

There is no denying the demand for thought-provoking, informative, and interesting content, but how is your brand supposed to win out over all the other brands trying to accomplish the same goal?

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Thought Leadership Monday Mashup: Success with Smart Content

Posted by Cydne Stewart Jul 20, 2015

Marketing isn't about dipping your toes into every new and trendy technology or tactic that pops up. It is about providing the best overall user experience to increase traffic, leads, and sales. Your business website is one of your organization’s most valuable assets, and should be treated as such.

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Does the Type of Website Matter to the Success of Your Marketing Mix?

Posted by Cydne Stewart Jul 14, 2015

Does your website have a purpose? Has your inbound marketing website become a muddled mess? Before you embark upon a website redesign, you should understand what your website's purpose is, how your users interact with your website, and how your website can help boost success for your business. Let's explore.

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Gone in a Flash: HTML5 Video & Interactivity Enhance Content Marketing

Posted by Cydne Stewart Jul 2, 2015

Flash has been on its way out for a while now. Google Chrome is spearheading the transition with updated features dealing with the treatment of Adobe Flash and HTML5.

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The Process of a Content Audit Explained

Posted by Cydne Stewart Jun 30, 2015

The underlying purpose of a content audit is not to pillage through old or existing content like a nomad looking for information you can use or reuse. It is not to force a painful process onto a new client. Rather, a content audit is used as a starting point for content development, website redesign, content strategy and much more.

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Thought Leadership Monday Mashup: Google Update 2015

Posted by Cydne Stewart Apr 13, 2015

With all of the hustle and bustle surrounding the newest information about Google's first publicly announced algorithmic update, it’s time for clarity. 

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